Miracle Alien Cookies (MAC) is the top strain of Flower in Oregon this month with a remarkable 300% YoY growth. Are you wondering if you should start offering this strain? While there is strong growth, there is also a lot of competition. If you are a budding brand trying to build awareness, it could help to offer MAC to develop brand awareness and attract new customers looking for the strain. But be mindful, you'll need to find a way to stand apart from the other brands offering MAC. It's also good to keep in mind that the average item price for MAC is closer to $17, so in Oregon, this could be a strain that appeals more to the value customer.
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.