What happened on Green Wednesday 2020?

November 17, 2021
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Cannabis consumers are looking for deals on Green Wednesday! Green Wednesday last year (November 25, 2020), was the third largest single day of cannabis sales in 2020. Total retail cannabis sales on Green Wednesday across US markets tracked by Headset reached $61.9M, up 55% over the average daily sales during the previous four Wednesdays. The average discount on cannabis products increased by 27%, rising from 10.5% on the previous four Wednesdays to 13.4% on Green Wednesday. While all product categories saw sales growth on Green Wednesday, Beverages (+89%), Edibles (+81%), and Tincture & Sublingual (+70%) categories attracted relatively more customers over others. We'll be back with more holiday sales trends, so stay tuned! For now, sign up for a demo to learn how you can stay ahead of trends in the industry.