How do the holidays affect cannabis sales? A look at the data

Executive summary

This report looks at how holidays, both traditional and those specific to the cannabis industry, affect retail sales in the industry. Headset's data has shown regular sales spikes during certain holidays, and this report focuses on ones with the most interesting alterations: 4/20 and the Christmas and holiday season. It looks not only at how much these holidays increase sales, but also which categories are most affected.