Cannabis industry reports

The current state of Canada’s Cannabis 2.0 products

August 4, 2020

Introduction

Beverages, edibles, vape pens, and extracts, known as Cannabis 2.0 products, have been on Canadian store shelves since January 2020. This industry report will dive into the current state of the Canadian cannabis market, focusing specifically on Alberta, British Columbia, and Ontario. We will first analyze what the Canadian market looked like prior to the sale of Cannabis 2.0 products and how the market has changed with the introduction of these new product categories. To help frame this transition to Cannabis 2.0 products we will examine historical trends in developed US markets such as Washington and Colorado. Lastly, we will dive into what categories are driving sales in Canada and what segments we expect to play a significant part in Cannabis 2.0 sales growth. Sign up for a free Insights Pulse account to dive deeper into cannabis data.

Methodology

Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business analytics software. Sales data are cross-referenced with our catalog of over 500,000 products to provide detailed information on market trends. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider.

Cannabis sales by Canadian province & total Canadian market growth



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Retailer Specifics
Brand Specifics
Category Data
Basket Trends and Analysis
Top Selling Products
Purchasing Patterns
Buying Cycles
Demographic Trends
Segment Analysis
Fastest Growing Segments
New Brands and Products
Sales Analysis
Sales by Weight
Product Profitability
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