The Holiday High: A Look at Seasonal Trends in Cannabis 2018

Executive Summary

This report examines Headset data for holiday sales going back to 2016, in order to elucidate what kind of sales bump the end-of-year holidays provide, when they provide it, and which products benefit from it. Retailers should use it to plan seasonal specials and stock up on important holiday items, and it should be of interest to anyone who wants to know what consumers buy for the holidays.

Introduction

Cannabis, like any other retail good, sees a significant sales bump around the holidays. What better gift than an Advent calendar with 24 different strains in it, right? Or, say, CBD dog treats for the poor pup who's forced to suffer through New Year's Eve fireworks every year? For this report, we've taken a look at our data on holiday trends, with the aim of determining just how big of a deal Thanksgiving and Christmas are for the cannabis industry.