Cannabis industry reports

The Oregon market industry report

August 25, 2020

Introduction

This industry report was designed to provide a high level overview of the Oregon recreational market, digging into topline sales trends, category sales trends, demographic data, and customer wallet spend. You can access all of the information and data detailed in our report on a regular basis with Headset's Insights Premium tool. Learn more about our market intelligence solutions here.


Executive Summary

After becoming legal in the second half of 2015, recreational cannabis sales in Oregon have grown rapidly. From January 2017 to July 2020, monthly recreational sales have grown 253% from $26M to $94M. Compared with other west coast states, Oregon produced the largest YoY growth rate in Q2 2020 (+50.7). When we dig below topline sales data we find that in terms of category sales Oregon is similar to its neighbor to the north, Washington. But there is a fair amount of nuance to Oregon when we look at who is buying and how customer spend is distributed.


Methodology

Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business analytics software. Sales data is cross-referenced with our catalog of over 500,000 products to provide detailed information on market trends. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider.

Current state of cannabis sales by US market

To start this industry report, we first need to give more context to the Oregon market by looking at all the US states that Headset Insights covers (i.e., California, Colorado, Nevada, Oregon, and Washington). The graphic above shows total Q2 2020 recreational cannabis sales by state on the left axis and year over year sales growth on the right. In terms of Q2 2020 sales, Oregon falls somewhere in the middle of the aforementioned states, but has been growing at the fastest clip (+50.7% YoY), showing that the state’s market has quite a bit of momentum moving into the second half of 2020. Learn more about the Oregon cannabis market with Oregon Insights Premium.



Q2 2020 Recreational Sales by State
Q2 2020 Recreational Sales by State


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Basket Trends and Analysis
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