Oregon: What to Expect for Edible, Concentrate, and Topical Sales

With the recent ability to sell Edibles, Concentrate and Topical products to recreational consumers in Oregon, we look to the Washington market as a model to provide insights into how this newly available segment will impact sales within the Oregon cannabis market.

Market Growth

After the launch of Edibles, Concentrates, and Topicals in Washington products in those categories quickly grew to consume about 15% of the total market share as measured in total sales dollars. Edibles saw the quickest growth rocketing from 0% of sales in July to 13.5% of sales by December. This share was short-lived and after a few months it dwindled to 6-8% where it still hovers today.