What will people buy on 4/20?: Predictions based on data from three years of the big day

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Executive Summary
In the cannabis industry, no day holds quite as much significance as 4/20, both culturally and economically. This report offers a look at the 4/20 effect on cannabis sales for each of the past three years.
Introduction
That 4/20, the cannabis world's unofficial holiday, is also a major sales boost for the legal cannabis industry.
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