Whos Buying All That Pot? A Look at the Demographics of Cannabis Consumers 2017

Introduction

It's no secret that people are buying legal cannabis at unprecedented rates these days. At Headset, we try to dive deep into those numbers, using our uniquely structured dataset to see not only how much is being sold, but what kinds of products are being sold and who is buying them.

Demographics

Millennials have dominated the market since we began looking at the data, holding 49% of the total market share in 2016, with a slight increase to 51% in 2017.