Cannabis Market Overview October 2020

Oct 9, 2020

Welcome to our monthly cannabis market overview.

We look at five key metrics from the previous month to provide you with a pulse check on legal cannabis markets. The quick read will present data on total sales, year-over-year growth, basket count, and more. You'll find a few shout-outs for brands & companies that achieved something noteworthy as well. You can also keep track of these insights for free when you sign up for Insights Pulse.

Metric Definitions

  • Total sales = the total amount of sales for the month.
  • YoY sales growth = calculates the percentage change in total sales from the same month last year.
  • Basket count = is the total amount of transactions for the month.
  • Average basket = total revenue divided by the total number of transactions.
  • Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.

Let’s get into it…

Alberta cannabis market overview

The Alberta cannabis market

Hexo ranked number 5 within the Vapor Pen category in AB this September, with 20% growth from August to September. In September, Vapor Pens accounted for 59% of Hexo's sales, followed by Flower at 36%.


PROVINCE:
Alberta


TOTAL SALES:
$51.9M CAD


YOY SALES GROWTH:
101%


AVERAGE BASKET:
$41.98 CAD

COUNT OF BASKETS:
1.2M

BRAND CONCENTRATION:
43%

 
British Columbia cannabis market overview

The British Columbia cannabis market

Tweed was ranked 1st within BC's Beverages category this August. This brand is in 7 categories and Beverages made up 22.4% of it's sales in August, making it the second highest category in sales, after Pre-Rolls, and before FLOWER! Their 3 Carbonated Beverage products have seen 53% growth from July to August.


PROVINCE:
British Columbia


TOTAL SALES:
$36.9M CAD


YOY SALES GROWTH:
205%


AVERAGE BASKET:
$43.82 CAD

COUNT OF BASKETS:
.8M

BRAND CONCENTRATION:
N/A

 
California cannabis market overview

The California cannabis market

Wana was ranked number 7 in the Gummies segment in CA after only entering the market a year ago. They owned 2.1% of the CA's Edibles share and 2.9% of CA's Gummies share in September. Gummies are Wana's specialty with a total of 19 distinct products, and an average month over month growth of 23% the last 3 months. Wana hasn't expanded to another Edibles segment, but hold onto your hats if they do!


STATE:
California


TOTAL SALES:
$351.8M USD


YOY SALES GROWTH:
37%


AVERAGE BASKET:
$68.64 USD

COUNT OF BASKETS:
5.1M

BRAND CONCENTRATION:
25%

 
Colorado cannabis market overview

The Colorado cannabis market

Kayak Cannabis was number 6 in Pre-Roll sales this past September in CO. They have grown an amazing 208% comparing sales performance this September to last September. Kayak Cannabis has products both in the Pre-Roll and Concentrates category, but their Infused/Connoisseur Pre-Rolls made up 35% of their market share in September.


STATE:
Colorado


TOTAL SALES:
$181.8M USD


YOY SALES GROWTH:
43%


AVERAGE BASKET:
$62.77 USD

COUNT OF BASKETS:
2.8M

BRAND CONCENTRATION:
18%

 
Illinois cannabis market overview

The Illinois cannabis market


STATE:
Illinois


TOTAL SALES:
$89.5M USD


YOY SALES GROWTH:
296%


AVERAGE BASKET:
$114.98 USD

COUNT OF BASKETS:
.7M

BRAND CONCENTRATION:
N/A

 
Massachusetts cannabis market overview

The Massachusetts cannabis market


STATE:
Massachusetts


TOTAL SALES:
$78.7M USD


YOY SALES GROWTH:
74%


AVERAGE BASKET:
$94.17 USD

COUNT OF BASKETS:
.8M

BRAND CONCENTRATION:
N/A

 
Michigan cannabis market overview

The Michigan cannabis market


STATE:
Michigan


TOTAL SALES:
$105M USD


YOY SALES GROWTH:
N/A


AVERAGE BASKET:
$85.87 USD

COUNT OF BASKETS:
1.2M

BRAND CONCENTRATION:
N/A

 
Nevada cannabis market overview

The Nevada cannabis market

CannaPunch ranked number 1 in NV Beverage sales and owned 40% of the NV Beverage market this September. In addition to those great sales they are also growing; their sales increased this September over last September by 54%. The majority (88%) of their sales came from the Iced Tea, Lemonade, and Fruit segment.


STATE:
Nevada


TOTAL SALES:
$63M USD


YOY SALES GROWTH:
18%


AVERAGE BASKET:
$74.26 USD

COUNT OF BASKETS:
.8M

BRAND CONCENTRATION:
35%

 
Ontario cannabis market overview

The Ontario cannabis market

Msiku is ranked number 4 within the Pre-Roll category in ON this August, with 5.5% market share even though they just entered into the Pre-Roll market in August. They are selling 4 distinct products within the Pre-Roll category.


PROVINCE:
Ontario


TOTAL SALES:
$50.6M CAD


YOY SALES GROWTH:
91%


AVERAGE BASKET:
$50.23 CAD

COUNT OF BASKETS:
1M

BRAND CONCENTRATION:
N/A

 
Oregon cannabis market overview

The Oregon cannabis market

Fire Dept. Cannabis was ranked 3rd and owns 3.9% of the Pre-Roll share in OR this September. They have only been in the OR Pre-Roll market since March of this year, and have seen an average increase of 34% month over month growth the last 3 months. 76% of their Pre-Roll sales came from the Hybrid-Single Strain segment in September.


STATE:
Oregon


TOTAL SALES:
$102.6M USD


YOY SALES GROWTH:
45%


AVERAGE BASKET:
$38.32 USD

COUNT OF BASKETS:
2.6M

BRAND CONCENTRATION:
20%

 
Washington cannabis market overview

The Washington cannabis market

Mfused stands out because they have seen a 4.6% growth rate this September compared to last September when total category sales have been flat in WA's Vapor Pen market.  Mfused was ranked number 1 in Vapor Pen sales in September. The majority (97%) of the brand's sales came from Cartridges, where they had 122 distinct products in market during September.


STATE:
Washington


TOTAL SALES:
$121.6M USD


YOY SALES GROWTH:
28%


AVERAGE BASKET:
$33.95 USD

COUNT OF BASKETS:
3.5M

BRAND CONCENTRATION:
24%