Cannabis Market Overview September 2020

Sep 10, 2020

Welcome to our monthly cannabis market overview.

We look at five key metrics from the previous month to provide you with a pulse check on legal cannabis markets. The quick read will present data on total sales, year-over-year growth, basket count, and more. You'll find a few shoutouts for brands & companies that achieved something noteworthy as well. You can keep track of these insights for free when you sign up for Insights Pulse.

Metric Definitions

  • Total sales = the total amount of sales for the month.
  • YoY sales growth = calculates the percentage change in total sales from the same month last year.
  • Basket count = is the total amount of transactions for the month.
  • Average basket = total revenue divided by the total number of transactions.
  • Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.

Let’s get into it…

Alberta cannabis market overview

The Alberta cannabis market

Fireside Cannabis ranked #1 within the concentrates category in AB this August with 26% market share. This market share is impressive due to how their average item price ($81.40) is more than double the price of the second ranked brand. 100% of Fireside Cannabis’ sales came from the Shatter segment in August.


PROVINCE:
Alberta


TOTAL SALES:
$47.8M CAD


YOY SALES GROWTH:
92%


AVERAGE BASKET:
$42.05 CAD

COUNT OF BASKETS:
1.1M

BRAND CONCENTRATION:
43%

 
British Columbia cannabis market overview

The British Columbia cannabis market

Khalifa Kush Enterprises (KKE) ranked #8 within overall oils and 2nd in THC-infused oils in BC this July. This brand has grown 5% in THC-infused oils between June to July this year with only one distinct product in the Hybrid segment.


PROVINCE:
British Columbia


TOTAL SALES:
$35.1M CAD


YOY SALES GROWTH:
191%


AVERAGE BASKET:
$44.27 CAD

COUNT OF BASKETS:
.7M

BRAND CONCENTRATION:
N/A

 
California cannabis market overview

The California cannabis market

The fun logo isn’t the only thing Keef Cola has going for itself in CA. This brand was number 1 and owned  16.6% of the beverage share in CA during August. They have seen close to 2,000% growth in sales this August compared to last August. Keef Cola has the most sales is the Carbonated segment, which made up 38% of their sales in August.


STATE:
California


TOTAL SALES:
$360.4M USD


YOY SALES GROWTH:
27%


AVERAGE BASKET:
$69.16 USD

COUNT OF BASKETS:
5.2M

BRAND CONCENTRATION:
26%

 
Colorado cannabis market overview

The Colorado cannabis market

Eureka was number 1 in Vapor Pens sales this past August, owning 10% of the Vapor Pen share in CO. Euerka has grown 101% comparing sales performance this August to last August. This growth is seen mainly in the Cartridge segment which has grown 111% only with the addition of 4 new products this August (57 distinct products) compared to last August (53 distinct products).


STATE:
Colorado


TOTAL SALES:
$196.7M USD


YOY SALES GROWTH:
38%


AVERAGE BASKET:
$64.91 USD

COUNT OF BASKETS:
3.0M

BRAND CONCENTRATION:
21%

 
Illinois cannabis market overview

The Illinois cannabis market


STATE:
Illinois


TOTAL SALES:
$97.2M USD


YOY SALES GROWTH:
306%


AVERAGE BASKET:
$118.25 USD

COUNT OF BASKETS:
.8M

BRAND CONCENTRATION:
N/A

 
Massachusetts cannabis market overview

The Massachusetts cannabis market


STATE:
Massachusetts


TOTAL SALES:
$80.5M USD


YOY SALES GROWTH:
62%


AVERAGE BASKET:
$97.00 USD

COUNT OF BASKETS:
.8M

BRAND CONCENTRATION:
N/A

 
Michigan cannabis market overview

The Michigan cannabis market


STATE:
Michigan


TOTAL SALES:
$121.1M USD


YOY SALES GROWTH:
N/A


AVERAGE BASKET:
$86.18 USD

COUNT OF BASKETS:
1.4M

BRAND CONCENTRATION:
N/A

 
Nevada cannabis market overview

The Nevada cannabis market

Remedy was ranked number 6 in sales within the Concentrate category of NV for August. This brand stands out because of their growth of 500%+ in sales this August compared to last August. They should be patting themselves on the back for this growth considering their product has an average item price ($24.94), which is $4 more than the first ranked brand in concentrates in NV.


STATE:
Nevada


TOTAL SALES:
$61.6M USD


YOY SALES GROWTH:
11%


AVERAGE BASKET:
$74.68 USD

COUNT OF BASKETS:
.8M

BRAND CONCENTRATION:
32%

 
Ontario cannabis market overview

The Ontario cannabis market

San Rafael ranked number 4 within the edibles category in ON this July, with 11.2% market share. They are only selling 2 distinct products within one Edible segment, Gummies.


PROVINCE:
Ontario


TOTAL SALES:
$34.2M CAD


YOY SALES GROWTH:
20%


AVERAGE BASKET:
$51.55 CAD

COUNT OF BASKETS:
.6M

BRAND CONCENTRATION:
N/A%

 
Oregon cannabis market overview

The Oregon cannabis market

High Desert Pure owned 47.3% of the Topical Share in OR this August, which actually increased close to 10% from their market share of 37.7% last August. Their sales in Lotion, Salves, Gels and Creams has decreased 14% this August to last year but an increase in Bath Salts, Soaks and Scrubs sales of 145% helped negate the decrease. 2020 has been hard, everyone deserves a nice bath and soak!


STATE:
Oregon


TOTAL SALES:
$111.7M USD


YOY SALES GROWTH:
40%


AVERAGE BASKET:
$40.04 USD

COUNT OF BASKETS:
2.4M

BRAND CONCENTRATION:
20%

 
Washington cannabis market overview

The Washington cannabis market

Green Revolution stands out because they ranked #11 in Washington Edible sales during August, but they are ranked #4 in Caramels, Chews and Taffy which accounts for 82% of their sales. They have been growing a lot in this segment within WA with 290% growth in sales in August this year compared to last year.


STATE:
Washington


TOTAL SALES:
$125.7M USD


YOY SALES GROWTH:
22%


AVERAGE BASKET:
$34.16 USD

COUNT OF BASKETS:
3.6M

BRAND CONCENTRATION:
25%