Cannabis Market Overview September 2021

Welcome to our monthly cannabis market overview.

These five key metrics from the previous month will provide you with an overview of legal cannabis markets. Below, you'll find data on total sales, year over year growth, basket count, and more. We also mention some top strains and Edible flavors that were popular in August and some noteworthy brands that contributed to those sales.

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‍Metric Definitions

• Total sales = the total amount of sales for the month.
• YoY sales growth = calculates the percentage change in total sales from the same month last year.
• Basket count = is the total amount of transactions for the month.
• Average basket = total revenue divided by the total number of transactions.
• Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). For example, in California in August 2021, the top 10 brands held 26% of the market share.
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The Alberta cannabis market

In August, the top-ranked Beverage flavor in Alberta was Citrus, which has grown 59.4% between August 2020 and August 2021. The top Citrus product in the last 90 days was XMG's Citrus Sparkling Beverage (10mg, 236ml).

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PROVINCE:

Alberta

‍TOTAL SALES:

$60.5M CAD

YOY SALES GROWTH:

15%

AVERAGE BASKET:

$39.52 CAD

COUNT OF BASKETS:

1.5M

BRAND CONCENTRATION:

31%

The British Columbia cannabis market

British Columbia's third-ranked Concentrates strain is Afghani, which has seen 8.4% growth between July and August. The top selling brand of Afghani in the last 90 days was Vortex Cannabis Inc.

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PROVINCE:

‍British Columbia

TOTAL SALES:

$51.2M CAD

YOY SALES GROWTH:

40%

AVERAGE BASKET:

$41.18 CAD

COUNT OF BASKETS:

1.2M

BRAND CONCENTRATION:

37%

The California cannabis market

5 pack Pre-Rolls were the most popular package size after singles in California in August. The growth between July and August in 5 pack Pre-Rolls was +7.2%, while single pre-rolls decreased by -1.6% over the same time frame. The brand that had the most 5 pack Pre-Roll sales over the last 90 days was Jeeter.

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STATE:

‍California

TOTAL SALES:

$434.4M USD

YOY SALES GROWTH:

4%

AVERAGE BASKET:

$63.57 USD

COUNT OF BASKETS:

6.8M

BRAND CONCENTRATION:

26%

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The Colorado cannabis market

The third-ranked Vapor Pen Extraction Type in Colorado was CO2 in August. CO2's growth between July and August was +12%, while all other Vapor Pen Extraction Types decreased an average of -9.55%. The brand that had the most CO2 sales over the last 90 days was Eureka!.

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STATE:

‍Colorado

TOTAL SALES:

$157.4M USD

YOY SALES GROWTH:

-11%

AVERAGE BASKET:

$59.32 USD

COUNT OF BASKETS:

2.6M

BRAND CONCENTRATION:

35%

The Massachusetts cannabis market

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STATE:

Massachusetts

TOTAL SALES:

$121.8M USD

YOY SALES GROWTH:

53%

AVERAGE BASKET:

$79.24 USD

COUNT OF BASKETS:

1.5M

BRAND CONCENTRATION:

N/A

The Michigan cannabis market

In Michigan's Beverage market, the flavor that was top-ranked in August was Watermelon. This top Beverage flavor grew 55.9% between July and August. The top Watermelon Beverage product in the last 90 days was Dixie Elixirs' CBD:THC 1:1 Synergy Watermelon Dew Drops (100mg CBD, 100mg THC).

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STATE:

Michigan

TOTAL SALES:

$154.1M USD

YOY SALES GROWTH:

42%

AVERAGE BASKET:

$76.46 USD

COUNT OF BASKETS:

2.0M

BRAND CONCENTRATION:

N/A

The Nevada cannabis market

In Nevada's Flower market, the Skunk 1 strain has shown growth between July and August (79.4%) as well as growth between August 2020 and August 2021 (48%). Along with its growth it also was ranked third in August and owned 2% of Nevada's Flower Market. The average EQ price (from the last 90 days) across the four brands that sold Skunk 1 was $6.63.

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STATE:

‍Nevada

TOTAL SALES:

$74.9M USD

YOY SALES GROWTH:

5%

AVERAGE BASKET:

$68.74 USD

COUNT OF BASKETS:

1.0M

BRAND CONCENTRATION:

29%

The Oregon cannabis market

The top ranked Pre-Roll strain in Oregon was Garlic this August. Garlic Pre-Roll sales grew by 37% between July and August. The brand with the most Garlic Pre-Roll sales, besides House Brand, in the last 90 days was Korova.

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STATE:

‍Oregon

TOTAL SALES:

$101.2M USD

YOY SALES GROWTH:

-2%

AVERAGE BASKET:

$41.28 USD

COUNT OF BASKETS:

2.4M

BRAND CONCENTRATION:

23%

The Pennsylvania cannabis market

61% of Pennsylvania's Topical sales in August were Non-CBD. Both Non-CBD and CBD Topicals saw a decrease in sales from July to August. The CBD Topical product that had the most sales the last 90 days was Rythm's CBD/THC 1:1 Dr. Solomon's Transdermal Restore Lotion (200mg CBD, 200mg THC).

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STATE:

Pennsylvania

TOTAL SALES:

$88.6M USD

YOY SALES GROWTH:

18%

AVERAGE BASKET:

$130.36 USD

COUNT OF BASKETS:

.6M

BRAND CONCENTRATION:

79%

The Saskatchewan cannabis market

The fourth-ranked Flower strain within Saskatchewan this August was Pink Kush, which grew by 89.3% between July and August. Pure Sunfarms was the top brand in Pink Kush sales over the last 90 days.

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PROVINCE:

‍Saskatchewan

TOTAL SALES:

$13.6M CAD

YOY SALES GROWTH:

8%

AVERAGE BASKET:

$43.64 CAD

COUNT OF BASKETS:

.3M

BRAND CONCENTRATION:

N/A

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The Washington cannabis market

In Washington's Edible market, the flavor that was top-ranked in August was Watermelon. 49% of Watermelon sales in August came from the Caramels, Chews and Taffy segment. The number one brand with the most Watermelon sales in the last 90 days was Craft Elixirs.

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STATE:

‍Washington

TOTAL SALES:

$126.5M USD

YOY SALES GROWTH:

-1%

AVERAGE BASKET:

$34.34 USD

COUNT OF BASKETS:

3.6M

BRAND CONCENTRATION:

22%

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