Cannabis Market Overview February 2020
Welcome to our monthly cannabis market overview.
We look at five key metrics from the previous month to provide you with a pulse check on 10 legal cannabis markets. The quick read will present data on total sales, year-over-year growth, basket count, and more. You'll find a few shoutouts for brands & companies that achieved something noteworthy as well. We're starting with 10 markets for now, and are working hard to add more to the monthly overview throughout 2020.
Metric Definitions
- Total sales = the total amount of sales for the month.
- YoY sales growth = calculates the percentage change in total sales from the same month last year.
- Basket count = is the total amount of transactions for the month.
- Average basket = total revenue divided by the total number of transactions.
- Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
Let’s get into it…
![The Alberta cannabis market](https://cdn.prod.website-files.com/642ef84827761ae054ec06c5/643edba230abe4c38a2c0947_6426f525ba53dc63f65fad89_5e210812fea37095a61fee53_state_ab.jpeg)
The Alberta Market
While Alberta technically became legal back in October 2019, Edibles first hit the shelves of cannabis retailers in January 2020. The brand Foray, a brand held by Auxly, dominated the first month with two flavored chocolate squares capturing over 30% of sales within the category.
![The British Columbia cannabis market](https://cdn.prod.website-files.com/642ef84827761ae054ec06c5/643edba230abe40d7d2c0946_6426f525ba53dc5d3c5fad92_5e210829d0e9d184fdac4cad_state_bc.jpeg)
The British Columbia Market
![The California cannabis market](https://cdn.prod.website-files.com/642ef84827761ae054ec06c5/643edb6dca9a031ce0a43e8e_6426f525ba53dc828a5fad88_5e21083cc2e5ff6990053416_state_ca.jpeg)
The California Market
The California shoutout for the month of January goes to Raw Garden, selling over 9K units of their Chemdogging Cartridge (gram) with over $476K in sales.
![The Colorado cannabis market](https://cdn.prod.website-files.com/642ef84827761ae054ec06c5/643edb6dca9a037100a43e90_6426f525ba53dc8c545fad90_5e210850fea3702e671ff3b6_state_co.jpeg)
The Colorado Market
In the Colorado market, Wana continues to show success, especially with their Sativa Sour Gummies (100mg) seeing over $587K in sales and 33K units sold.
![The Illinois cannabis market](https://cdn.prod.website-files.com/642ef84827761ae054ec06c5/643edba230abe44dc02c0949_6426f525ba53dc7df65fad8d_5e210866d0e9d1114eac4e99_state_il.jpeg)
The Illinois Market
![The Massachusetts cannabis market](https://cdn.prod.website-files.com/642ef84827761ae054ec06c5/643edba230abe40db12c094a_6426f525ba53dccf335fad84_5e210874c2e5ff4fb30534e6_state_ma.jpeg)
The Massachusetts Market
![The Maryland cannabis market](https://cdn.prod.website-files.com/642ef84827761ae054ec06c5/643edbcf9c36ba6d72ec9085_6426f525ba53dca0c45fad9e_5e21088ceae367329e217cbc_state_md.jpeg)
The Maryland Market
![The Nevada cannabis market](https://cdn.prod.website-files.com/642ef84827761ae054ec06c5/643edb6dca9a030b00a43e8f_6426f525ba53dcd5475fad86_5e21089ad0e9d126bfac4f97_state_nv.jpeg)
The Nevada Market
Desert Growth Farms is making great strides with their Afternoon Delight (eighth) with over $275K in sales. This product held 7% of total brand market share in January which was an increase from the previous month (Dec) where it had only 3% of the brand’s total sales.
![The Oregon cannabis market](https://cdn.prod.website-files.com/642ef84827761ae054ec06c5/643edba230abe482262c0948_6426f525ba53dc7f1c5fad93_5e2108abfea3705ab11ff9c2_state_or.jpeg)
The Oregon Market
![The Washington cannabis market](https://cdn.prod.website-files.com/642ef84827761ae054ec06c5/643edb6dca9a03e70da43e8d_6426f525ba53dc2e375fad8a_5e2108bc55fb4249709a52f9_state_wa.jpeg)
The Washington Market
Phat Panda’s OG Chem Pre-Roll (gram) performed extremely well, selling over 88K units in the month of January.