October 9, 2020

Cannabis Market Overview October 2020

A monthly overview of key metrics across 11 legal cannabis markets.
Written by
Liz Connors
Published on
October 9, 2020
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Interested in the vapor pen market? Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

Welcome to our monthly cannabis market overview.

We look at five key metrics from the previous month to provide you with a pulse check on legal cannabis markets. The quick read will present data on total sales, year-over-year growth, basket count, and more. You'll find a few shout-outs for brands & companies that achieved something noteworthy as well. You can also keep track of these insights for free when you sign up for Insights Pulse.

Metric Definitions

  • Total sales = the total amount of sales for the month.
  • YoY sales growth = calculates the percentage change in total sales from the same month last year.
  • Basket count = is the total amount of transactions for the month.
  • Average basket = total revenue divided by the total number of transactions.
  • Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.

Let’s get into it…

Alberta cannabis market overview

The Alberta cannabis market

Hexo ranked number 5 within the Vapor Pen category in AB this September, with 20% growth from August to September. In September, Vapor Pens accounted for 59% of Hexo's sales, followed by Flower at 36%.

British Columbia cannabis market overview

The British Columbia cannabis market

Tweed was ranked 1st within BC's Beverages category this August. This brand is in 7 categories and Beverages made up 22.4% of it's sales in August, making it the second highest category in sales, after Pre-Rolls, and before FLOWER! Their 3 Carbonated Beverage products have seen 53% growth from July to August.

California cannabis market overview

The California cannabis market

Wana was ranked number 7 in the Gummies segment in CA after only entering the market a year ago. They owned 2.1% of the CA's Edibles share and 2.9% of CA's Gummies share in September. Gummies are Wana's specialty with a total of 19 distinct products, and an average month over month growth of 23% the last 3 months. Wana hasn't expanded to another Edibles segment, but hold onto your hats if they do!

Colorado cannabis market overview

The Colorado cannabis market

Kayak Cannabis was number 6 in Pre-Roll sales this past September in CO. They have grown an amazing 208% comparing sales performance this September to last September. Kayak Cannabis has products both in the Pre-Roll and Concentrates category, but their Infused/Connoisseur Pre-Rolls made up 35% of their market share in September.

Illinois cannabis market overview

The Illinois cannabis market

Massachusetts cannabis market overview

The Massachusetts cannabis market

Michigan cannabis market overview

The Michigan cannabis market

Nevada cannabis market overview

The Nevada cannabis market

CannaPunch ranked number 1 in NV Beverage sales and owned 40% of the NV Beverage market this September. In addition to those great sales they are also growing; their sales increased this September over last September by 54%. The majority (88%) of their sales came from the Iced Tea, Lemonade, and Fruit segment.

Ontario cannabis market overview

The Ontario cannabis market

Msiku is ranked number 4 within the Pre-Roll category in ON this August, with 5.5% market share even though they just entered into the Pre-Roll market in August. They are selling 4 distinct products within the Pre-Roll category.

Oregon cannabis market overview

The Oregon cannabis market

Fire Dept. Cannabis was ranked 3rd and owns 3.9% of the Pre-Roll share in OR this September. They have only been in the OR Pre-Roll market since March of this year, and have seen an average increase of 34% month over month growth the last 3 months. 76% of their Pre-Roll sales came from the Hybrid-Single Strain segment in September.

Washington cannabis market overview

The Washington cannabis market

Mfused stands out because they have seen a 4.6% growth rate this September compared to last September when total category sales have been flat in WA's Vapor Pen market.  Mfused was ranked number 1 in Vapor Pen sales in September. The majority (97%) of the brand's sales came from Cartridges, where they had 122 distinct products in market during September.

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