Gron's Success Story: Transforming Inventory Management and Building Strong Retail Relationships with Headset

Background

As Gron expanded its reach across various states, it faced common inventory management hurdles—frequent stockouts, overstocking, and difficulty building trust with retail buyers. Gron’s leadership recognized the importance of addressing these issues to maintain product availability, optimize sales, and build long-term relationships with dispensary partners. With these goals in mind, Gron turned to Headset Bridge to improve inventory control and streamline operations.

The Challenge

One of Gron’s key challenges was managing inventory effectively across different markets. With distribution in multiple dispensaries and a wide product range, Gron needed a data-driven solution that would allow them to:

• Address inventory imbalances and improve stock levels

• Reduce overstocking and stockouts

• Strengthen trust-based relationships with retail buyers

• Use analytics to support more informed decision-making across its operations

The Solution: Headset Bridge

Gron implemented Headset’s Bridge platform to gain real-time insights into its inventory and sales data across the markets that they operate in. The platform allowed Gron to make informed decisions about inventory levels, order timing, and product distribution. One of the first major implementations of this solution was with Greenlight, a dispensary group in Missouri.

Greenlight Dispensary, Missouri

Greenlight, a large dispensary group in Missouri, had been struggling with low in-stock rates and inconsistent inventory management. They were experiencing frequent stockouts, which led to lost sales, and overstocking, which affected profitability.

When Gron adopted the Headset Bridge platform, they worked closely with Greenlight to address these challenges. By using Headset’s real-time analytics, Gron achieved the following results:

• Increased In-Stock Rates: Greenlight’s in-stock rate jumped from just 40% to 95-99% across all dispensary locations. This dramatic improvement ensured that Gron’s products were consistently available to meet demand.

• Revenue Growth: With better inventory management, Greenlight’s monthly revenue from Gron products grew exponentially. The increased availability of products led to

• Building Trust: The Headset platform allowed Gron to provide Greenlight with more accurate shipping cadences, ensuring that inventory was replenished in a timely manner, preventing overstocking or shortages. This data-driven approach helped Gron build a stronger relationship with Greenlight’s purchasing team.

How Gron Implemented Headset

To make the most of Headset, Gron’s team took a strategic approach to inventory management. They sent weekly inventory reports to their account managers, which were based on real-time sales data from Greenlight and other retail partners. These reports allowed Gron to:

• Tailor shipments based on actual demand, reducing waste and ensuring products arrived when they were needed most

• Collaborate proactively with retail buyers to prevent overstock and understock situations

• Focus on profitability rather than just revenue, preventing unnecessary markdowns and offering better deals to retailers

This consultative, data-driven approach helped Gron build trust and credibility with its retail partners, turning sales reps into strategic consultants rather than just order-takers.

Broader Market Impact

Gron’s success with Headset in Missouri had broader implications for its operations in other states. The data-driven approach used in Missouri is now being rolled out in markets like Illinois and Massachusetts, where multi-state operators (MSOs) often face unique challenges. Success in these markets, Gron realized, relies not only on technology but also on the ability to nurture strong, trust-based relationships with retailers.

The integration of Headset’s data into Gron’s internal business intelligence tools also paved the way for better forecasting and production planning, ensuring the company could scale operations without sacrificing product availability or quality.

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Recommendations for Other Cannabis Brands and Retailers

Based on their experience, Gron offers the following recommendations for other cannabis brands and retailers considering adopting Headset Bridge:

• Start Slow: Take the time to learn the platform and closely monitor store-level data before making large-scale changes.

• Trust the Data: Use Headset’s real-time analytics to make informed decisions. Trusting the platform’s insights can help prevent issues like overstocking and stockouts.

• Build Relationships: Use the data to build transparent, trust-based relationships with retail buyers. Offer them proactive solutions rather than just pushing products.

“Working with Headset has shown how the right blend of data and strong relationships can transform inventory management in the cannabis industry,” said Tony Floro, Head of Retail Strategy at Gron. “By using Headset Bridge, Gron has been able to move from reactive inventory management to a much more proactive, data-driven approach. This has not only improved in-stock rates and sales but has also helped them build a foundation of trust with their retail partners. It’s a perfect example of how Headset’s platform can create a meaningful and measurable impact.”

Next Steps

Gron’s success with Headset Bridge is just the beginning. The company plans to expand its use of Headset data for internal forecasting and production planning. They are also working on rolling out the platform’s insights to additional retail partners, strengthening their market position in states across the U.S.

Conclusion

Gron’s partnership with Headset has proven to be a game-changer for both the company and its retail partners. By utilizing Headset Bridge’s real-time analytics, Gron was able to improve inventory management, build stronger relationships with dispensary buyers, and significantly boost sales. This success story serves as a powerful example of how data-driven decision-making can transform business operations in the cannabis industry.

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