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See the Whole Market: Introducing Headset Competitive Intelligence
Most cannabis data gives you one side of the market. POS data tells you what actually sold. Menu data tells you what's happening around you every day, from pricing and promotions to assortment and availability. Until now, Headset customers had to choose one view or the other. That changes today.
The only platform with both POS and menu data
With Competitive Intelligence, Headset is now the only platform that gives you both.
- POS: The Gold Standard. Retailer-approved transactions show what actually sold, powered by 4,000+ direct POS retailers.
- Menu Data: Hyperlocal Breadth. Daily visibility across 7,000+ menu sources and 11,000+ e-commerce endpoints, updated 365 days a year.
Today the two live in separate systems, so you choose the view you need, or check both. Across 50 legal markets in the US and Canada, no one else gives you access to both.
Introducing Competitive Intelligence
Your own data tells you how you're performing: POS sales if you're a retailer, sell-through if you're a brand. Competitive Intelligence adds the market view, showing you what's changing beyond your own business, whether that's a competitor's price, a new promotion, or a gap in the shelf space nearby.
What it does
Three things, all pulled from public menus and refreshed daily:
- Market Gap Analysis: See every nearby retailer as untapped, exclusive, competitive, or a gap, so distribution effort goes where it actually matters.
- Competitive Pricing Analysis: Filter by one product or many and compare against the market average, then layer in sales signals to spot elasticity and promotion impact.
- Retailer Velocity Scoring: See how fast products are moving at nearby stores, then drill into store-level detail to find the top performers and prioritize outreach.
For retailers
Compare nearby menus, monitor pricing and promotions, uncover assortment gaps, and make buying decisions with greater confidence. If a competitor is out of stock on something you carry, or running a promotion you don't know about, you'll see it the same day it happens.
For brands
Find distribution opportunities, benchmark pricing and placement, and track competing products before they show up in your own sell-through numbers. Competitive Intelligence also flags which retailers are gaining momentum, so outreach goes to the stores actually worth the call.
See it in action
Scott walks through how Competitive Intelligence works in this short video: See Competitive Intelligence in action.
Available now
Competitive Intelligence is available as an add-on for Headset retail partners and brands. Across 50 legal markets in the US and Canada, it gives you a more complete view of the market, so you can spot opportunities earlier and act before the market moves past them.
If you're already a Headset customer, reach out to your account team to get connected. If you're not yet a customer, get in touch and we'll show you what it looks like for your market.