mFused × Headset Bridge – Turning Inventory Chaos into a 20% Sales Lift

The Vision: Make Cannabis Retail Predictable

When mFused launched in Washington, co-founder and CCO Jeff Freeman laid down a bold goal for an independent brand: "Reduce complexity for every buyer, every store, every SKU—growth will follow." But as doors multiplied, complexity did too. By 2020 National Sales Director Sean Carr was battling out-of-stocks on hero SKUs one day and aged inventory the next—all while juggling hundreds of spreadsheets.

The Turning Point

A Headset rep showed Sean Bridge: every sale, return, and stock move streamed into a live dashboard within milliseconds. "If that feed is real," Sean told Freeman, "it's our new operating system." Bridge went live the next week. Manual reports vanished overnight.

Building a Live-Data VMI Machine

Clean SKUs, Clean Decisions – mFused layered a simple PIM on top of Bridge, so Pineapple Supreme and Supreme Pineapple finally read as one product.

A One-Slide Pitch for Retailers – 80% inventory turnover every two weeks, exclusive drops, flat-line discounts to fund store promos, and a free SKU-level dashboard.

Plain-Language Guardrails – Weeks-of-supply targets, authorized SKU lists, and swap rules spelled out in friendly onboarding docs.

Buyers who feared losing control saw the same real-time numbers mFused saw—trust followed.

Adoption and Scale

Within a year mFused was running vendor-managed inventory (VMI) in more than three hundred stores, nearly half its wholesale book. Not one partner has left in five years.

• Retailers using Bridge + VMI now record an average 20% lift in mFused sales.
• The program manages over $90 million in retail revenue annually.
• Inventory turns hit the promised 80% every fourteen days.

Data That Fuels Product Development

Bridge quickly became more than a logistics tool. A new live-resin flavor launched on Monday; by Thursday the team knew velocity by store and even by hour. Hardware tweaks, terp blends, or pack sizes were refined before the next production run.

Freeman calls it "a paid focus group on every shelf."

One Signal, Many Playbooks

Because Bridge is live, mFused fine-tunes tactics market by market.

• In discount-heavy Washington and Arizona, Bridge data funds flat-price promos without eroding margin.
• In lean, capital-tight New York, live alerts keep hero SKUs on the shelf and aged units off.
• In brand-new medical markets, gaps in real-time category data trigger education kits for patients and physicians.

The feed is constant; the strategy flexes.

A Blueprint for a Mature Industry

Carr sees Bridge-style transparency as the path to a grocery-level supply chain:

• Live truth beats lagging reports.
• Shared data builds loyalty; mFused's VMI partners haven't churned.
• Execution scales; one millisecond feed powers hundreds of localized tactics.

"Bridge lets us be better partners and better planners," Sean says. "That's how everyone wins."

Why Headset Bridge Works for mFused

• Real-time POS data—never scraped menus or day-old exports.
• Free, one-time setup for retailers.
• Millisecond inventory accuracy that drives 80% two-week turns.
• A proven 20% sales lift where Bridge is active.

Bottom line: Headset Bridge turned mFused's greatest pain point—inventory chaos—into its most reliable growth lever, proving that in cannabis, clarity is the ultimate competitive edge.