Understanding the CBD market in state-legal cannabis

Executive summary

This report examines the fast-growing CBD market, via the lens of state-legal cannabis sales. It includes data from as far back as 2015 and shows a pattern of consistent growth in the popularity of CBD products. It also separately examines more recent data, giving insight into how the recent nationwide legalization of hemp-derived CBD products in the U.S. has affected the position of CBD in the cannabis industry. The report will allow you to better understand the ways in which people are purchasing and consuming CBD, what CBD products they're most interested in, and what role THC plays in the CBD market.

Introduction

When it comes to cannabis, CBD is about the hottest topic there is. Long-revered by medical cannabis patients for its pain-relieving, non-psychoactive properties, the rest of the world has been slowly but steadily catching on, since the first state-legal cannabis markets emerged. And the recent passage of the Farm Bill, which legalized hemp production at the national level, and therefore hemp-derived CBD products, has only attenuated public interest in CBD.