Cannabis Beverage

Product Category

Sales (United States)

January 30, 2024


Category Rank (United States)


Sales (Canda)

January 30, 2024


Category Rank (Canada)



While a small category, Beverages have significant potential for growth. Currently making up 1%-3% of overall cannabis sales, Beverages are rapidly climbing with triple digit year over year sales growth in some markets. As this young category gains popularity, there are several important questions we need to answer in order to understand what is driving success for Beverages. In which markets are Beverages the most popular? What types of Beverage products are in demand? How quickly are new brands entering the market? What consumer demographics are attracted to these products? All of these questions and more are answered below, so let’s crack a cold one and dive in.

Category Report

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Gain instant access to the latest comprehensive analysis on cannabis vapor pens. This one-time report covers all the critical data from this year, providing you with the intelligence you need to make informed decisions.

What's included:
US & Canada Sales Growth
Top Brand Revenue
Equivalized Pricing by Package Size
Customer Demographics
Delivered as a PDF with Companion Excel File
/one time
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Subscribe for year-round, up-to-date insights. This annual subscription ensures you are always informed with the freshest data, trends, and market shifts with reports updated every quarter, keeping you at the forefront of the cannabis vapor pen industry.

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Frequently Asked Questions

What is the vapor pen deep dive report?

It's a comprehensive analysis of the Vapor Pen category within the cannabis industry, focusing on sales and market trends in the U.S. and Canada written by Headset analysts, with intuitive visuals and commentary. It is delivered digitally in PDF format and comes bundled with an Excel spreadsheet export to get access to even more data.

Which regions does the report cover?

The report includes data from specific states in the U.S. and provinces in Canada. These markets include AZ, CA, CO, IL, MA, MD, MI, MO, OH, NV, OR, WA, AB, BC, ON, and SK.

What type of Vapor Pen products are included?

The report covers various types, including cartridges and disposables, with a focus on different product formats (including proprietary hardware) and preferences.

Are cartridge types discussed in the report?

Yes, the report includes information on various cartridge types available in the market.

By purchasing the report do I get access to Headset Insights subscription?

No, unfortunately Headset Insights is a separate subscription from our category reports.

How is data for this report collected?

Data is gathered from real-time sales reporting by cannabis retailers, using their point-of-sale systems connected to Headset’s business intelligence software. Data is captured at the transaction (receipt) level across thousands of retailers.

Does the report discuss Vapor Pen market share?

Yes, it examines the popularity and market share of Vapor Pens in the context of the cannabis industry.

Does the report include information about brand growth?

Yes, it includes insights on the number of brands and the growth rate in the Vapor Pen market across different regions.

Does the report analyze pricing trends of Vapor Pens?

The report includes analysis regarding the pricing of Vapor Pens and how it compares to other product categories.

Does the report include demographic information?

Yes, the report provides data on sales by generation, including Gen Z, Millennials, and other age groups.