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Sales (United States)
Jun 2025 to May 2026
Category Rank (United States)
Sales (Canda)
Jun 2025 to May 2026
Category Rank (Canada)
Overview
Beverages are cannabis’s great “what if.” They still make up just 1% to 3% of sales, a share that has held steady rather than surged, but the audience is more balanced than any smoked format: women drive 40% of dollars and Gen X over-indexes, closer to the profile of Edibles than Vapor Pens. The brand race is wide open, with St Ides, Keef Cola, and Uncle Arnie’s leading a fragmented field. The category’s real upside sits just outside these numbers, in the fast-emerging world of hemp-derived THC drinks pulling cannabis beverages toward mainstream retail.
Cannabis Beverages average about $8 to $9 per item across Headset’s US markets over the past year, among the lowest average prices in cannabis and close to Pre-Rolls. Most are single-serving cans and shots in the 2mg to 10mg range, so on a per-serving basis a beverage is one of the cheapest ways to try cannabis, and multi-packs lower the effective price further.
Average beverage prices slipped about 4% year over year. The category’s real pricing pressure comes from outside these numbers, where fast-growing hemp-derived THC drinks sold in liquor and grocery stores are setting a low mainstream price anchor that licensed dispensary beverages increasingly compete against.
How much does a cannabis drink cost?
THC beverages average about $8 to $9 per single-serving can or bottle across Headset’s US markets, with multi-packs lowering the per-serving cost.
What is THC soda or a weed drink?
These are beverages infused with THC or other cannabinoids instead of alcohol, ranging from low-dose 2mg social sippers to 10mg single servings. The category also overlaps with the fast-growing hemp-derived THC drinks now sold outside dispensaries.
How long does a cannabis drink take to kick in?
Drinks are often formulated for faster onset than Edibles, but effects still build more slowly than inhaled formats, so start with one and wait.
