Cannabis Flower

Product Category
Flower
$7.4B

Sales (United States)

2023

1

Category Rank (United States)

$1.4B

Sales (Canda)

2023

1

Category Rank (Canada)

Flower

Overview

Flower is the dominant category in every market. This isn’t that surprising. It is the least processed form of cannabis, and therefore often considered the most affordable product format. It is also the most versatile form of cannabis. Consumers can use it in a variety of different ways, whether it’s simply smoked, vaped, or used as an ingredient in some home-made edibles. On the other hand, Flower is also the most susceptible category to commoditization and price compression. We also see a tendency for Flower market share to start high in newer markets, and then decrease over time as the market matures.

When we look at how different demographic groups are spending on Flower, we notice some patterns. Generally, Male customers within each age group spend proportionally more on Flower than their Female counterparts. Consumers in the Baby Boomer age group tend to spend the most on Flower, followed closely by Millennials.

Category Report

Buy the Latest Report

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Single Purchase
Gain instant access to the latest comprehensive analysis on cannabis Flower. This one-time report covers all the critical data from this year, providing you with the intelligence you need to make informed decisions.
What's included:
US & Canada Sales Growth
Top Brand Revenue
Equivalized Pricing by Package Size
Customer Demographics
Delivered as a PDF with Companion Excel File
$
595
/one time
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Quarterly Updates
Subscribe for year-round, up-to-date insights. This annual subscription ensures you are always informed with the freshest data, trends, and market shifts with reports updated every quarter, keeping you at the forefront of the cannabis Flower industry.
What's included:
All the Same Great Data
Updated Every Quarter
Evaluate Changing Trends
Track Brand Movements
Only $223.75 per Report
$
895
/year

Frequently Asked Questions

What is a Headset deep dive report?

It's a comprehensive analysis of the selected category within the cannabis industry, focusing on sales and market trends in the U.S. and Canada written by Headset analysts, with intuitive visuals and commentary. It is delivered digitally in PDF format and comes bundled with an Excel spreadsheet export to get access to even more data.

Which regions does the report cover?

The report includes data from specific states in the U.S. and provinces in Canada. These markets include AZ, CA, CO, IL, MA, MD, MI, MO, OH, NV, OR, WA, AB, BC, ON, and SK.

What type of products are included?

The report covers all segments of products within a category, with a focus on different product formats (including proprietary hardware) and preferences.

Are product types discussed in the report?

Yes, the report includes information on various types of products available in the market. From extraction types, edible form factors, and even cartridge hardware.

By purchasing the report do I get access to Headset Insights subscription?

No, unfortunately Headset Insights is a separate subscription from our category reports.

How is data for this report collected?

Data is gathered from real-time sales reporting by cannabis retailers, using their point-of-sale systems connected to Headset’s business intelligence software. Data is captured at the transaction (receipt) level across thousands of retailers.

Does the report discuss market share?

Yes, it examines the popularity and market share of the category as well as top brands in the context of the cannabis industry.

Does the report include information about brand growth?

Yes, it includes insights on the number of brands and the growth rate in the category across different regions.

Does the report analyze pricing trends?

The report includes analysis regarding the pricing of products and how they compare to other categories.

Does the report include demographic information?

Yes, the report provides data on sales by generation, including Gen Z, Millennials, and other age groups.