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Sales (United States)
Jun 2025 to May 2026
Category Rank (United States)
Sales (Canda)
Jun 2025 to May 2026
Category Rank (Canada)
Overview
Flower is the original cannabis category, and in the US it remains the largest by a wide margin. This isn’t that surprising. It is the least processed form of cannabis, and therefore often considered the most affordable product format. It is also the most versatile form of cannabis. Consumers can use it in a variety of different ways, whether it’s simply smoked, vaped, or used as an ingredient in some home-made edibles. On the other hand, Flower is also the most susceptible category to commoditization and price compression. We also see a tendency for Flower market share to start high in newer markets, and then decrease over time as the market matures.
Spending skews male: men account for just over two-thirds of Flower dollars in the US. By generation, Millennials lead Flower spend, followed by Gen X, while Baby Boomers make up the smallest share. North of the border, the format race has tightened. Pre-rolls now outsell Flower across Canada’s major provinces, a preview of how preferences can shift as a market matures.
Flower is sold by weight, and the price per gram drops sharply as the package gets bigger. Across Headset’s US markets over the past year, a single gram averages about $9, an eighth (3.5g) about $20, a quarter (7g) about $30, a half ounce (14g) about $42, and a full ounce (28g) about $48, with premium ounces running higher. On an equivalized, per-gram basis that is the whole story: an eighth works out to roughly $6 per gram, while an ounce lands under $2 per gram. Buying in bulk is dramatically cheaper per gram.
The blended average flower item now sells for about $25, essentially flat versus a year ago (down about 1%). Flower has already absorbed years of heavy price compression, so rather than falling further it has settled into the lowest equivalent pricing in cannabis. That value is part of why it remains the largest US category even as Pre-Rolls and Vapor Pens pull in newer consumers.
How much does an eighth of weed cost?
In Headset’s US markets, an eighth (3.5 grams) of flower averages about $20 before tax over the past year, though prices vary widely by state and quality tier.
How much is an ounce of weed?
An ounce (28 grams) averages roughly $48, which comes out to under $2 per gram, far cheaper per gram than buying by the eighth.
How much is a quarter or half ounce?
A quarter ounce (7 grams) averages about $30 and a half ounce (14 grams) about $42, so each step up in size lowers your cost per gram.
How many grams are in an ounce and an eighth?
An ounce is 28 grams, a half ounce is 14 grams, a quarter is 7 grams, and an eighth is 3.5 grams.
