In this episode we are privileged to be talking with Angela Pih, the Chief Marketing Officer from Cannacraft. Angela shares her story about how she moved from traditional brand building to cannabis brand building. We get some great perspective on the brands underneath the Cannacraft umbrella — which are many and varied. Right now, Cannacraft produces 13 brands across all product categories, recreational + wellness, they are vertically integrated, they have 300+ SKUs, and they have a mission-driven philosophy that will keep their products stocked for years to come. If you are looking to get sense of how a brilliant cannabis marketing mind works, then stick around for the entire episode!