In this episode of the CPG podcast, we are honored to be joined by Jushi’s Chief Creative Director Andreas “Dre” Neumann. Dre comes from a stellar background spanning over three decades of advertising, entertainment, and technology. As a creative head, Dre was a natural fit for the cannabis industry. He has worked with some of the world’s very best brands and entertainers from IBM and Rolls Royce, to Queens of the Stone Age and Iggy Pop. We get to peek a little bit into some of Dre’s thought processes around developing exciting cannabis brands as well as user and future-forward experience design in cannabis retail, and the lifestyle around all of it. We hope you enjoy this discussion as much we did!