April 5, 2021

Cannabis Market Overview April 2021

We take a look at key metrics from March such as total sales, brand concentration, and basket data across 12 states and provinces.

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Written by

Liz Connors

Published on

April 5, 2021

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Welcome to our monthly cannabis market overview.

Here are five key metrics from the previous month to provide you with a pulse check on legal cannabis markets. This quick read will present data on total sales, year over year growth, basket count, and more. You'll find a few shout-outs for brands & companies that achieved something noteworthy as well. You can also keep track of these insights for free when you sign up for Insights Pulse.

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‍Metric Definitions

Total sales = the total amount of sales for the month.
YoY sales growth = calculates the percentage change in total sales from the same month last year.
Basket count = is the total amount of transactions for the month.
Average basket = total revenue divided by the total number of transactions.
Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
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The Alberta cannabis market

XMG was the top ranking Beverage brand in Alberta and owned 24% of the Beverage market in March. Their top flavor in March was Tropical, followed closely by Pineapple.

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PROVINCE:

Alberta

‍TOTAL SALES:

$63.3M CAD

YOY SALES GROWTH:

57%

AVERAGE BASKET:

$43.23 CAD

COUNT OF BASKETS:

1.4M

BRAND CONCENTRATION:

37%

British Columbia cannabis market overview

The British Columbia cannabis market

Tenzo's Pre-Roll sales in British Columbia grew by 85% between February and March. Their top selling product in March was Watermelon Zkttlez Pre-Roll 4-Pack (2g).

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PROVINCE:

‍British Columbia

TOTAL SALES:

$42.4M CAD

YOY SALES GROWTH:

78%

AVERAGE BASKET:

$43.53 CAD

COUNT OF BASKETS:

.9M

BRAND CONCENTRATION:

40%

The California cannabis market

The majority of Heavy Hitters' sales in California comes from Vapor Pens, but they are also growing their share in Edibles. Their Gummies have seen year over year growth (March 2021 compared to March 2020) of over 3,000%. Their most popular flavor in Gummies in March was Strawberry.

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STATE:

‍California

TOTAL SALES:

$413.7M USD

YOY SALES GROWTH:

28%

AVERAGE BASKET:

$67.81 USD

COUNT OF BASKETS:

6.1M

BRAND CONCENTRATION:

27%

The Colorado cannabis market

Binske, whose sales were mainly in the Colorado Edible category last year, has grown their Vapor Pen sales by over 200% between March 2020 and March 2021. Their LA Kush Disposable, which launched mid February, was their second most sold product in March.

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STATE:

‍Colorado

TOTAL SALES:

$154.7M USD

YOY SALES GROWTH:

20%

AVERAGE BASKET:

$64.32 USD

COUNT OF BASKETS:

2.4M

BRAND CONCENTRATION:

32%

The Illinois cannabis market

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STATE:

‍Illinois

TOTAL SALES:

$110.3M USD

YOY SALES GROWTH:

85%

AVERAGE BASKET:

$107.64 USD

COUNT OF BASKETS:

BRAND CONCENTRATION:

N/A

The Massachusetts cannabis market

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STATE:

Massachusetts

TOTAL SALES:

$92.7M USD

YOY SALES GROWTH:

84%

AVERAGE BASKET:

$92.46 USD

COUNT OF BASKETS:

BRAND CONCENTRATION:

N/A

The Michigan cannabis market

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STATE:

Michigan

TOTAL SALES:

$115.4M USD

YOY SALES GROWTH:

120%

AVERAGE BASKET:

$82.19 USD

COUNT OF BASKETS:

1.4M

BRAND CONCENTRATION:

N/A

The Nevada cannabis market

Stiiizy continues to grow their Vapor Pen category sales in Nevada, and ranked fourth in dollar sales in March with 14% growth between February and March. Their top selling product in March was Premium Jack Liiil Stiiizy Disposable (half gram).

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STATE:

‍Nevada

TOTAL SALES:

$71.2M USD

YOY SALES GROWTH:

46%

AVERAGE BASKET:

$60.99 USD

COUNT OF BASKETS:

1.1M

BRAND CONCENTRATION:

43%

The Ontario cannabis market

Canna Farms has sales within three categories in Ontario: Concentrates, Flower, and Pre-Roll. Out of all three of their categories, Pre-Rolls saw the greatest growth between January and February at 18.5%.

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PROVINCE:

‍Ontario

TOTAL SALES:

$76.0M CAD

YOY SALES GROWTH:

126%

AVERAGE BASKET:

$53.59 CAD

COUNT OF BASKETS:

1.4M

BRAND CONCENTRATION:

N/A

The Oregon cannabis market

Drops ranked second in the Oregon Gummies market in March. Their average item price is close to $8 lower than the top ranked Gummies brand in Oregon and their top product in March was Creative - Orange Jellies 10-Pack (50mg).

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STATE:

‍Oregon

TOTAL SALES:

$101.7M USD

YOY SALES GROWTH:

19%

AVERAGE BASKET:

$42.44 USD

COUNT OF BASKETS:

2.3M

BRAND CONCENTRATION:

24%

The Saskatchewan cannabis market

48North Cannabis Corp has seen sales growth of 74% between February and March in Saskatchewan. 92% of their sales came from Flower in March.

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PROVINCE:

‍Saskatchewan

TOTAL SALES:

$12.1M CAD

YOY SALES GROWTH:

37%

AVERAGE BASKET:

$44.31 CAD

COUNT OF BASKETS:

.2M

BRAND CONCENTRATION:

N/A

The Washington cannabis market

Verdelux was ranked eighth in the Edibles market in Washington. The largest amount of their sales came from the Candy, Lozenge and Gum segment, which saw a 2% growth between February and March.

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STATE:

‍Washington

TOTAL SALES:

$127.2M USD

YOY SALES GROWTH:

10%

AVERAGE BASKET:

$36.53 USD

COUNT OF BASKETS:

3.4M

BRAND CONCENTRATION:

23%

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