July 29, 2021
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Cannabis Market Overview April 2021
Apr 5, 2021
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Welcome to our monthly cannabis market overview.
Here are five key metrics from the previous month to provide you with a pulse check on legal cannabis markets. This quick read will present data on total sales, year over year growth, basket count, and more. You'll find a few shout-outs for brands & companies that achieved something noteworthy as well. You can also keep track of these insights for free when you sign up for Insights Pulse.
Metric Definitions
XMG was the top ranking Beverage brand in Alberta and owned 24% of the Beverage market in March. Their top flavor in March was Tropical, followed closely by Pineapple.
PROVINCE:
Alberta
TOTAL SALES:
$63.3M CAD
YOY SALES GROWTH:
57%
AVERAGE BASKET:
$43.23 CAD
COUNT OF BASKETS:
1.4M
BRAND CONCENTRATION:
37%
Tenzo's Pre-Roll sales in British Columbia grew by 85% between February and March. Their top selling product in March was Watermelon Zkttlez Pre-Roll 4-Pack (2g).
PROVINCE:
British Columbia
TOTAL SALES:
$42.4M CAD
YOY SALES GROWTH:
78%
AVERAGE BASKET:
$43.53 CAD
COUNT OF BASKETS:
.9M
BRAND CONCENTRATION:
40%
The majority of Heavy Hitters' sales in California comes from Vapor Pens, but they are also growing their share in Edibles. Their Gummies have seen year over year growth (March 2021 compared to March 2020) of over 3,000%. Their most popular flavor in Gummies in March was Strawberry.
STATE:
California
TOTAL SALES:
$413.7M USD
YOY SALES GROWTH:
28%
AVERAGE BASKET:
$67.81 USD
COUNT OF BASKETS:
6.1M
BRAND CONCENTRATION:
27%
Binske, whose sales were mainly in the Colorado Edible category last year, has grown their Vapor Pen sales by over 200% between March 2020 and March 2021. Their LA Kush Disposable, which launched mid February, was their second most sold product in March.
STATE:
Colorado
TOTAL SALES:
$154.7M USD
YOY SALES GROWTH:
20%
AVERAGE BASKET:
$64.32 USD
COUNT OF BASKETS:
2.4M
BRAND CONCENTRATION:
32%
STATE:
Illinois
TOTAL SALES:
$110.3M USD
YOY SALES GROWTH:
85%
AVERAGE BASKET:
$107.64 USD
COUNT OF BASKETS:
1M
BRAND CONCENTRATION:
N/A
STATE:
Massachusetts
TOTAL SALES:
$92.7M USD
YOY SALES GROWTH:
84%
AVERAGE BASKET:
$92.46 USD
COUNT OF BASKETS:
1M
BRAND CONCENTRATION:
N/A
STATE:
Michigan
TOTAL SALES:
$115.4M USD
YOY SALES GROWTH:
120%
AVERAGE BASKET:
$82.19 USD
COUNT OF BASKETS:
1.4M
BRAND CONCENTRATION:
N/A
Stiiizy continues to grow their Vapor Pen category sales in Nevada, and ranked fourth in dollar sales in March with 14% growth between February and March. Their top selling product in March was Premium Jack Liiil Stiiizy Disposable (half gram).
STATE:
Nevada
TOTAL SALES:
$71.2M USD
YOY SALES GROWTH:
46%
AVERAGE BASKET:
$60.99 USD
COUNT OF BASKETS:
1.1M
BRAND CONCENTRATION:
43%
Canna Farms has sales within three categories in Ontario: Concentrates, Flower, and Pre-Roll. Out of all three of their categories, Pre-Rolls saw the greatest growth between January and February at 18.5%.
PROVINCE:
Ontario
TOTAL SALES:
$76.0M CAD
YOY SALES GROWTH:
126%
AVERAGE BASKET:
$53.59 CAD
COUNT OF BASKETS:
1.4M
BRAND CONCENTRATION:
N/A
Drops ranked second in the Oregon Gummies market in March. Their average item price is close to $8 lower than the top ranked Gummies brand in Oregon and their top product in March was Creative - Orange Jellies 10-Pack (50mg).
STATE:
Oregon
TOTAL SALES:
$101.7M USD
YOY SALES GROWTH:
19%
AVERAGE BASKET:
$42.44 USD
COUNT OF BASKETS:
2.3M
BRAND CONCENTRATION:
24%
48North Cannabis Corp has seen sales growth of 74% between February and March in Saskatchewan. 92% of their sales came from Flower in March.
PROVINCE:
Saskatchewan
TOTAL SALES:
$12.1M CAD
YOY SALES GROWTH:
37%
AVERAGE BASKET:
$44.31 CAD
COUNT OF BASKETS:
.2M
BRAND CONCENTRATION:
N/A
Verdelux was ranked eighth in the Edibles market in Washington. The largest amount of their sales came from the Candy, Lozenge and Gum segment, which saw a 2% growth between February and March.
STATE:
Washington
TOTAL SALES:
$127.2M USD
YOY SALES GROWTH:
10%
AVERAGE BASKET:
$36.53 USD
COUNT OF BASKETS:
3.4M
BRAND CONCENTRATION:
23%
