Cannabis Market Overview January 2022

Welcome to our monthly cannabis market overview.

These five key metrics from December will provide you with a pulse check on legal cannabis markets. Below, you'll find data on total sales, year over year growth, basket count, and more.

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‍Metric Definitions

• Total sales = the total amount of sales for the month.
• YoY sales growth = calculates the percentage change in total sales from the same month last year.
• Basket count = is the total amount of transactions for the month.
• Average basket = total revenue divided by the total number of transactions.
• Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
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The Alberta cannabis market

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PROVINCE:

Alberta

‍TOTAL SALES:

$60.8M CAD

YOY SALES GROWTH:

-5%

AVERAGE BASKET:

$41.29 CAD

COUNT OF BASKETS:

1.4M

BRAND CONCENTRATION:

34%

The Arizona cannabis market

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STATE:

Arizona

TOTAL SALES:

$189.9M USD

YOY SALES GROWTH:

101%

AVERAGE BASKET:

$63.02 USD

COUNT OF BASKETS:

3.0M

BRAND CONCENTRATION:

N/A

The British Columbia cannabis market

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PROVINCE:

‍British Columbia

TOTAL SALES:

$52.2M CAD

YOY SALES GROWTH:

22%

AVERAGE BASKET:

$41.97 CAD

COUNT OF BASKETS:

1.2M

BRAND CONCENTRATION:

38%

The California cannabis market

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STATE:

‍California

TOTAL SALES:

$442.7M USD

YOY SALES GROWTH:

4%

AVERAGE BASKET:

$61.52 USD

COUNT OF BASKETS:

7.1M

BRAND CONCENTRATION:

30%

The Colorado cannabis market

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STATE:

‍Colorado

TOTAL SALES:

$145.2M USD

YOY SALES GROWTH:

-3%

AVERAGE BASKET:

$53.77 USD

COUNT OF BASKETS:

2.7M

BRAND CONCENTRATION:

36%

The Illinois cannabis market

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STATE:

‍Illinois

TOTAL SALES:

$161.2M USD

YOY SALES GROWTH:

33%

AVERAGE BASKET:

$91.84 USD

COUNT OF BASKETS:

1.7M

BRAND CONCENTRATION:

N/A

The Maryland cannabis market

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STATE:

‍Maryland

TOTAL SALES:

$46.0M USD

YOY SALES GROWTH:

3%

AVERAGE BASKET:

$108.78 USD

COUNT OF BASKETS:

.4M

BRAND CONCENTRATION:

N/A

The Massachusetts cannabis market

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STATE:

Massachusetts

TOTAL SALES:

$124.6M USD

YOY SALES GROWTH:

48%

AVERAGE BASKET:

$75.03 USD

COUNT OF BASKETS:

1.6M

BRAND CONCENTRATION:

N/A

The Michigan cannabis market

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STATE:

Michigan

TOTAL SALES:

$160.4M USD

YOY SALES GROWTH:

59%

AVERAGE BASKET:

$73.34 USD

COUNT OF BASKETS:

2.1M

BRAND CONCENTRATION:

27%

The Nevada cannabis market

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STATE:

‍Nevada

TOTAL SALES:

$62.6M USD

YOY SALES GROWTH:

-6%

AVERAGE BASKET:

$65.78 USD

COUNT OF BASKETS:

.9M

BRAND CONCENTRATION:

28%

The Ontario cannabis market

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PROVINCE:

‍Ontario

TOTAL SALES:

$156.3M CAD

YOY SALES GROWTH:

69%

AVERAGE BASKET:

$46.11 CAD

COUNT OF BASKETS:

3.3M

BRAND CONCENTRATION:

41%

The Oregon cannabis market

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STATE:

‍Oregon

TOTAL SALES:

$88.4M USD

YOY SALES GROWTH:

-8%

AVERAGE BASKET:

$40.84

COUNT OF BASKETS:

2.1M

BRAND CONCENTRATION:

23%

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The Saskatchewan cannabis market

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PROVINCE:

‍Saskatchewan

TOTAL SALES:

$13.8M CAD

YOY SALES GROWTH:

14%

AVERAGE BASKET:

$44.84 CAD

COUNT OF BASKETS:

.3M

BRAND CONCENTRATION:

30%

The Washington cannabis market

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STATE:

‍Washington

TOTAL SALES:

$115.5M USD

YOY SALES GROWTH:

-8%

AVERAGE BASKET:

$34.73 USD

COUNT OF BASKETS:

3.3M

BRAND CONCENTRATION:

22%

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