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Cannabis Market Overview June 2020

Jun 24, 2020

Welcome to our monthly cannabis market overview. We've compiled five metrics for four legal cannabis markets to help you monitor and compare market performance.

Metric Definitions

  • Total sales = the total amount of sales for the month.
  • YoY sales growth = calculates the percentage change in total sales from the same month last year.
  • Basket count = is the total amount of transactions for the month.
  • Average basket = total revenue divided by the total number of transactions.
  • Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.

california-cannabis-market
california-cannabis-market

The California Market

This month Pacific Stone’s Wedding Cake (Eighth) dominated sales for the brand, contributing 19% of total brand sales and saw 3 consecutive weeks of over $200k in sales.


STATE:
California


TOTAL SALES:
$319M USD


YOY SALES GROWTH:
39%


AVERAGE BASKET:
$69.78 USD

COUNT OF BASKETS:
4.5M

BRAND CONCENTRATION:
30%

 

colorado-cannabis-market
colorado-cannabis-market

The Colorado Market

Colorado Cannabis CO’s Gorilla Chronic Distillate Cartridge (Half Gram) saw steady growth through the month increasing from $38k within the first full week of sales to over $115k by the last week of the month.


STATE:
Colorado


TOTAL SALES:
$113M USD


YOY SALES GROWTH:
-1%


AVERAGE BASKET:
$65.05 USD

COUNT OF BASKETS:
1.7M

BRAND CONCENTRATION:
18%

 
nevada-cannabis-market
nevada-cannabis-market

The Nevada Market

Shango’s Miracle Alien Cookies (Ounce) saw significant sales within the first full week of May with sales over $120k. You can pick up the 28 grams for about $160 average item price.


STATE:
Nevada


TOTAL SALES:
$43.6M USD


YOY SALES GROWTH:
-23%


AVERAGE BASKET:
$74.76 USD

COUNT OF BASKETS:
583K

BRAND CONCENTRATION:
45%

 
washington-state-cannabis-market
washington-state-cannabis-market

The Washington Market

This month, Northwest Cannabis Solution’s top 4 products: Jesus OG (Ounce & Half Ounce), Green Crack (Half Ounce), Blue Dream (Ounce) are all very large package sizes indicating that Washingtonians were continuing to buy in bulk for the month of May - likely influenced by the extended COVID-19 ‘Stay at Home’ order. Combined sales of these products totaled over $530k for the month.


STATE:
Washington


TOTAL SALES:
$119M USD


YOY SALES GROWTH:
30%


AVERAGE BASKET:
$35.34 USD

COUNT OF BASKETS:
3.3M

BRAND CONCENTRATION:
27%