Sales Trends

Cannabis Market Overview May 2020

Team Headset
May 18, 2020

Welcome to our monthly cannabis market overview. We've compiled five metrics for four legal cannabis markets to help you monitor and compare market performance.

Metric Definitions

  • Total sales = the total amount of sales for the month.
  • YoY sales growth = calculates the percentage change in total sales from the same month last year.
  • Basket count = is the total amount of transactions for the month.
  • Average basket = total revenue divided by the total number of transactions.
  • Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.

The California Market

This month, Stiizy saw significant growth from their top selling product, Purple Punch Cartridge (Gram). By the 4th week of April, sales topped over $96k, tripling since the first week of sales of $30k


STATE:
California


TOTAL SALES:
$301M USD


YOY SALES GROWTH:
42%

AVERAGE BASKET:
$70.32 USD

COUNT OF BASKETS:
4.2M

BRAND CONCENTRATION:
31%

 

The Colorado Market

Veritas Alleviate Popcorn (Eighth) came out on top this month with total product sales reaching $47k within the first 2-weeks. Topping over all bulk flower products in favor of smaller “pop-corn“ style buds.


STATE:
Colorado


TOTAL SALES:
$99M USD


YOY SALES GROWTH:
-8%

AVERAGE BASKET:
$62.93 USD

COUNT OF BASKETS:
1.5M

BRAND CONCENTRATION:
17%

 

The Nevada Market

During the week of 420, Remedy saw a significant jump in flower sales as they topped over $486k for the week!


STATE:
Nevada


TOTAL SALES:
$39M USD


YOY SALES GROWTH:
-24%

AVERAGE BASKET:
$94.90 USD

COUNT OF BASKETS:
410K

BRAND CONCENTRATION:
37%

 

The Washington Market

Oleum’s top product was Gushers Honey Crystal (Gram) concentrate with sales over $61k for the month. Oleum sells them around $20 a unit, that’s $8 more than the average item price in the category ($12).


STATE:
Washington


TOTAL SALES:
$112M USD


YOY SALES GROWTH:
27%

AVERAGE BASKET:
$34.96 USD

COUNT OF BASKETS:
3.2M

BRAND CONCENTRATION:
29%

 

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