Cannabis Market Overview November 2021

Welcome to our monthly cannabis market overview.

These five key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on total sales, year over year growth, basket count, and more. We also mention some top strains and Edible flavors that were popular in October and some noteworthy brands that contributed to those sales.

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‍Metric Definitions

• Total sales = the total amount of sales for the month.
• YoY sales growth = calculates the percentage change in total sales from the same month last year.
• Basket count = is the total amount of transactions for the month.
• Average basket = total revenue divided by the total number of transactions.
• Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
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The Alberta cannabis market

In October, the third-ranked Beverage Package Size in Alberta was 4, which has grown 4,000%+ between October 2020 and October 2021. The top 4-pack Beverage product in the last 90 days was Houseplant's Lemon Sparkling Water 4-Pack (10mg, 1420ml).

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PROVINCE:

Alberta

‍TOTAL SALES:

$58.2M CAD

YOY SALES GROWTH:

3%

AVERAGE BASKET:

$40.00 CAD

COUNT OF BASKETS:

1.4M

BRAND CONCENTRATION:

32%

The Arizona cannabis market

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STATE:

Arizona

TOTAL SALES:

$181.8M USD

YOY SALES GROWTH:

97%

AVERAGE BASKET:

$61.73 USD

COUNT OF BASKETS:

2.9M

BRAND CONCENTRATION:

N/A

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The British Columbia cannabis market

British Columbia's fourth-ranked Flower strain in October was Wedding Pie. Wedding Pie grew 179% between September and October. The only brand that sold Wedding Pie in the last 90 days was Back 40 Cannabis.

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PROVINCE:

‍British Columbia

TOTAL SALES:

$49.3M CAD

YOY SALES GROWTH:

30%

AVERAGE BASKET:

$40.55 CAD

COUNT OF BASKETS:

1.2M

BRAND CONCENTRATION:

37%

The California cannabis market

The top Vapor Pen hardware type within California during October was STIIIZY. STIIIZY's sales have grown both month over month (14.5%) and year over year (50.4%). The top Vapor Pen product with STIIIZY as the hardware type, in the last 90 days, was Blue Dream Distillate STIIIZY Pod (1g).

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STATE:

‍California

TOTAL SALES:

$428.8M USD

YOY SALES GROWTH:

3%

AVERAGE BASKET:

$61.55 USD

COUNT OF BASKETS:

6.9M

BRAND CONCENTRATION:

29%

The Colorado cannabis market

The sixth-ranked strain of Pre-Rolls in Colorado was Chem #4 OG in October. Chem #4 OG's growth between September and October was 138.9%. The top selling Chem #4 OG product in the last 90 days was Chem #4 OG Pre-Roll (Half Gram).

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STATE:

‍Colorado

TOTAL SALES:

$152.3M USD

YOY SALES GROWTH:

-5%

AVERAGE BASKET:

$54.04 USD

COUNT OF BASKETS:

2.8M

BRAND CONCENTRATION:

37%

The Illinois cannabis market

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STATE:

‍Illinois

TOTAL SALES:

$147.9M USD

YOY SALES GROWTH:

36%

AVERAGE BASKET:

$89.40 USD

COUNT OF BASKETS:

1.6M

BRAND CONCENTRATION:

N/A

The Maryland cannabis market

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STATE:

‍Maryland

TOTAL SALES:

$44.8M USD

YOY SALES GROWTH:

5%

AVERAGE BASKET:

$106.13 USD

COUNT OF BASKETS:

.4M

BRAND CONCENTRATION:

N/A

The Massachusetts cannabis market

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STATE:

Massachusetts

TOTAL SALES:

$120.3M USD

YOY SALES GROWTH:

44%

AVERAGE BASKET:

$73.56 USD

COUNT OF BASKETS:

1.6M

BRAND CONCENTRATION:

N/A

The Michigan cannabis market

The top-ranked flavor of Edibles in Michigan was Watermelon this October. 88% of Watermelon sales came from the Gummies segment. The best selling Watermelon product over the last 90 days was Wana's Hybrid Watermelon Sour Gummies 10-pack (100mg).

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STATE:

Michigan

TOTAL SALES:

$158.6M USD

YOY SALES GROWTH:

54%

AVERAGE BASKET:

$72.89 USD

COUNT OF BASKETS:

2.1M

BRAND CONCENTRATION:

N/A

The Nevada cannabis market

In Nevada's Beverages market, Lemon or Lime was the fourth-ranked flavor in October. This flavor grew by more than 40% between September and October. 63% of Lemon or Lime Beverage sales in October were from the Carbonated segment.

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STATE:

‍Nevada

TOTAL SALES:

$70.7M USD

YOY SALES GROWTH:

-2%

AVERAGE BASKET:

$71.94 USD

COUNT OF BASKETS:

.9M

BRAND CONCENTRATION:

29%

The Ontario cannabis market

The top-ranked strain within Concentrates in Ontario during September was 8 Ball Kush. 8 Ball Kush grew by 58.5% between August and September. The only brand selling 8 Ball Kush over the last 90 days was Shatterizer.

Note: Data for Ontario is reflective of the month of September.

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PROVINCE:

‍Ontario

TOTAL SALES:

$115.3M CAD

YOY SALES GROWTH:

83%

AVERAGE BASKET:

$45.81 CAD

COUNT OF BASKETS:

2.5M

BRAND CONCENTRATION:

N/A

The Oregon cannabis market

The top-ranked strain of Flower in Oregon was Bananas in October. This strain has grown 37.5% between September and October and has grown close to 300% between October 2020 to October 2021. The top selling Bananas brand over the last 90 days, besides House Brand, was Shango.

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STATE:

‍Oregon

TOTAL SALES:

$93.2M USD

YOY SALES GROWTH:

-6%

AVERAGE BASKET:

$40.16 USD

COUNT OF BASKETS:

2.3M

BRAND CONCENTRATION:

22%

The Pennsylvania cannabis market

Distillate was the top-ranked Vapor Pen Extraction Type in Pennsylvania during October, with $11.8 million in sales. The top selling brand that sold this extraction type in the last 90 days was PurePenn.

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STATE:

Pennsylvania

TOTAL SALES:

$102.6M USD

YOY SALES GROWTH:

28%

AVERAGE BASKET:

$125.95 USD

COUNT OF BASKETS:

.8M

BRAND CONCENTRATION:

75%

The Saskatchewan cannabis market

The top-ranked flavor of Beverages within Saskatchewan this October was Lemon or Lime. This flavor has grown close to 200% between October 2020 and October 2021. Mollo's CBD/THC 1:1 Mollo Lime Beverage (5mg CBD, 5mg THC, 355ml) was the top selling Lemon or Lime Beverage product over the last 90 days.

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PROVINCE:

‍Saskatchewan

TOTAL SALES:

$11.9M CAD

YOY SALES GROWTH:

-13%

AVERAGE BASKET:

$44.52 CAD

COUNT OF BASKETS:

.2M

BRAND CONCENTRATION:

N/A

The Washington cannabis market

In Washington's Concentrates market, the strain Kimbo Kush increased sales by 11.3% between September and October. The brand with the most Kimbo Kush sales over the last 90 days was Forbidden Farms with an Average EQ Price of $6.63 per gram.

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STATE:

‍Washington

TOTAL SALES:

$118.1M USD

YOY SALES GROWTH:

-6%

AVERAGE BASKET:

$33.82 USD

COUNT OF BASKETS:

3.4M

BRAND CONCENTRATION:

22%