February 8, 2023
Missouri's first recreational weekend
Cannabis Market Overview November 2021
Nov 9, 2021
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Welcome to our monthly cannabis market overview.
These five key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on total sales, year over year growth, basket count, and more. We also mention some top strains and Edible flavors that were popular in October and some noteworthy brands that contributed to those sales.
Metric Definitions
In October, the third-ranked Beverage Package Size in Alberta was 4, which has grown 4,000%+ between October 2020 and October 2021. The top 4-pack Beverage product in the last 90 days was Houseplant's Lemon Sparkling Water 4-Pack (10mg, 1420ml).
PROVINCE:
Alberta
TOTAL SALES:
$58.2M CAD
YOY SALES GROWTH:
3%
AVERAGE BASKET:
$40.00 CAD
COUNT OF BASKETS:
1.4M
BRAND CONCENTRATION:
32%
STATE:
Arizona
TOTAL SALES:
$181.8M USD
YOY SALES GROWTH:
97%
AVERAGE BASKET:
$61.73 USD
COUNT OF BASKETS:
2.9M
BRAND CONCENTRATION:
N/A
British Columbia's fourth-ranked Flower strain in October was Wedding Pie. Wedding Pie grew 179% between September and October. The only brand that sold Wedding Pie in the last 90 days was Back 40 Cannabis.
PROVINCE:
British Columbia
TOTAL SALES:
$49.3M CAD
YOY SALES GROWTH:
30%
AVERAGE BASKET:
$40.55 CAD
COUNT OF BASKETS:
1.2M
BRAND CONCENTRATION:
37%
The top Vapor Pen hardware type within California during October was STIIIZY. STIIIZY's sales have grown both month over month (14.5%) and year over year (50.4%). The top Vapor Pen product with STIIIZY as the hardware type, in the last 90 days, was Blue Dream Distillate STIIIZY Pod (1g).
STATE:
California
TOTAL SALES:
$428.8M USD
YOY SALES GROWTH:
3%
AVERAGE BASKET:
$61.55 USD
COUNT OF BASKETS:
6.9M
BRAND CONCENTRATION:
29%
The sixth-ranked strain of Pre-Rolls in Colorado was Chem #4 OG in October. Chem #4 OG's growth between September and October was 138.9%. The top selling Chem #4 OG product in the last 90 days was Chem #4 OG Pre-Roll (Half Gram).
STATE:
Colorado
TOTAL SALES:
$152.3M USD
YOY SALES GROWTH:
-5%
AVERAGE BASKET:
$54.04 USD
COUNT OF BASKETS:
2.8M
BRAND CONCENTRATION:
37%
STATE:
Illinois
TOTAL SALES:
$147.9M USD
YOY SALES GROWTH:
36%
AVERAGE BASKET:
$89.40 USD
COUNT OF BASKETS:
1.6M
BRAND CONCENTRATION:
N/A
STATE:
Maryland
TOTAL SALES:
$44.8M USD
YOY SALES GROWTH:
5%
AVERAGE BASKET:
$106.13 USD
COUNT OF BASKETS:
.4M
BRAND CONCENTRATION:
N/A
STATE:
Massachusetts
TOTAL SALES:
$120.3M USD
YOY SALES GROWTH:
44%
AVERAGE BASKET:
$73.56 USD
COUNT OF BASKETS:
1.6M
BRAND CONCENTRATION:
N/A
The top-ranked flavor of Edibles in Michigan was Watermelon this October. 88% of Watermelon sales came from the Gummies segment. The best selling Watermelon product over the last 90 days was Wana's Hybrid Watermelon Sour Gummies 10-pack (100mg).
STATE:
Michigan
TOTAL SALES:
$158.6M USD
YOY SALES GROWTH:
54%
AVERAGE BASKET:
$72.89 USD
COUNT OF BASKETS:
2.1M
BRAND CONCENTRATION:
N/A
In Nevada's Beverages market, Lemon or Lime was the fourth-ranked flavor in October. This flavor grew by more than 40% between September and October. 63% of Lemon or Lime Beverage sales in October were from the Carbonated segment.
STATE:
Nevada
TOTAL SALES:
$70.7M USD
YOY SALES GROWTH:
-2%
AVERAGE BASKET:
$71.94 USD
COUNT OF BASKETS:
.9M
BRAND CONCENTRATION:
29%
The top-ranked strain within Concentrates in Ontario during September was 8 Ball Kush. 8 Ball Kush grew by 58.5% between August and September. The only brand selling 8 Ball Kush over the last 90 days was Shatterizer.
Note: Data for Ontario is reflective of the month of September.
PROVINCE:
Ontario
TOTAL SALES:
$115.3M CAD
YOY SALES GROWTH:
83%
AVERAGE BASKET:
$45.81 CAD
COUNT OF BASKETS:
2.5M
BRAND CONCENTRATION:
N/A
The top-ranked strain of Flower in Oregon was Bananas in October. This strain has grown 37.5% between September and October and has grown close to 300% between October 2020 to October 2021. The top selling Bananas brand over the last 90 days, besides House Brand, was Shango.
STATE:
Oregon
TOTAL SALES:
$93.2M USD
YOY SALES GROWTH:
-6%
AVERAGE BASKET:
$40.16 USD
COUNT OF BASKETS:
2.3M
BRAND CONCENTRATION:
22%
Distillate was the top-ranked Vapor Pen Extraction Type in Pennsylvania during October, with $11.8 million in sales. The top selling brand that sold this extraction type in the last 90 days was PurePenn.
STATE:
Pennsylvania
TOTAL SALES:
$102.6M USD
YOY SALES GROWTH:
28%
AVERAGE BASKET:
$125.95 USD
COUNT OF BASKETS:
.8M
BRAND CONCENTRATION:
75%
The top-ranked flavor of Beverages within Saskatchewan this October was Lemon or Lime. This flavor has grown close to 200% between October 2020 and October 2021. Mollo's CBD/THC 1:1 Mollo Lime Beverage (5mg CBD, 5mg THC, 355ml) was the top selling Lemon or Lime Beverage product over the last 90 days.
PROVINCE:
Saskatchewan
TOTAL SALES:
$11.9M CAD
YOY SALES GROWTH:
-13%
AVERAGE BASKET:
$44.52 CAD
COUNT OF BASKETS:
.2M
BRAND CONCENTRATION:
N/A
In Washington's Concentrates market, the strain Kimbo Kush increased sales by 11.3% between September and October. The brand with the most Kimbo Kush sales over the last 90 days was Forbidden Farms with an Average EQ Price of $6.63 per gram.
STATE:
Washington
TOTAL SALES:
$118.1M USD
YOY SALES GROWTH:
-6%
AVERAGE BASKET:
$33.82 USD
COUNT OF BASKETS:
3.4M
BRAND CONCENTRATION:
22%
