Understand the demographics and purchase behavior of the cannabis consumer.
Get a holistic view of the market, but with THC dominant and hemp-derived CBD product sales.
Coverage across legal markets both medical and adult-use in the US and Canada.
CBD products are a unique opportunity in the cannabis space as they are available in both the regulated market channel for sale at dispensary and cannabis retail outlets as well as within mainstream channels, such as pharmacy or direct to consumer. Understanding both channels is critical for a successful product launch.
The cannabis industry overlaps a number of fast-moving consumer goods verticals, from Beverage, Alcohol, Wellness, Health & Beauty, Tobacco, and beyond. Understanding sales trends in legal cannabis markets can help identify risk to your business and unlock new opportunities.