Introduction

A voter-approved ballot initiative made New Jersey the 14th U.S. state to legalize adult-use cannabis. In April 2022, recreational cannabis sales began, adding a new cultivated crop to the Garden State. New Jersey's high population and density positions it to become a key market in the developing Northeast cannabis industry. Our report examines the first few years of business and compares it to the national market, highlighting both current barriers for brands and operators as well as future opportunities for cannabis in New Jersey.