Determining the right product assortment in cannabis retail

Introduction

Imagine a cannabis store with thousands of products bulging out of every nook and cranny of every shelf, dangling from the ceiling, and overflowing from bins. Does that sound like a pleasant and easy shopping experience? Now imagine a stark and empty shop with no shelves at all, just one glass case with three products to choose from. Clearly this is also not an optimal customer experience when the landscape of cannabis products is increasingly diverse.