Welcome back to the CPG podcast! We are thrilled to have Keith Cich with us today, co-founder of the Sunderstorm family of brands. Before fully submerging his entire being into the cannabis industry, Keith had a long and successful career on Wall Street in securities trading, as well as running a few real estate development companies. Now, Keith and his team are at the bleeding edge of bringing nanomolecular technology to cannabis edibles, tinctures, and vapor products. We get to learn a little bit about what goes into this technology, the challenges of consumer education around it, as well as the interesting ways Sunderstorm has been bringing their products to market. There's so much to learn here — we are so happy we had a chance to talk with Keith about his CPG story in its early chapters. Be sure and subscribe to the podcast and tell all your friends about it, too!