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Aug-2024
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Overview
Market Insights Snapshot
Kanha / Sunderstorm has maintained a consistent performance in the California edibles market, holding steady at the third position from May to August 2024. This stability is noteworthy given the competitive nature of the California market. Sales figures reveal a slight fluctuation with a dip in June but a recovery in July and August, culminating in an impressive $3,377,546 in sales for August. In contrast, their presence in the Illinois vapor pens category has been less impactful, with rankings of 44th and 45th in May and June, respectively, and no top 30 presence in July and August, indicating a need for strategic adjustments in this sector.
In Massachusetts, Kanha / Sunderstorm has shown strong performance in the edibles category, consistently ranking fifth from June to August 2024. This stability suggests a solid foothold in the market, though sales have seen a slight decline from May's figure of $987,636 to $924,730 in August. Meanwhile, in Nevada, the brand's performance in the edibles category has been more volatile, with rankings fluctuating from 14th in May to 16th in August, and a notable absence from the top 30 in July. This inconsistency highlights areas where the brand could potentially improve its market strategy to achieve more stable growth.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Kanha / Sunderstorm has consistently maintained its rank at the third position from May to August 2024. Despite steady sales, Kanha / Sunderstorm faces stiff competition from brands like Wyld, which has held the top rank with significantly higher sales, and Camino, which consistently ranks second. The stability in Kanha / Sunderstorm's rank suggests a loyal customer base, but the gap in sales compared to the top two brands indicates potential areas for growth. Meanwhile, Lost Farm and Heavy Hitters remain in the fourth and fifth positions respectively, showing that Kanha / Sunderstorm is well-positioned but must innovate to climb higher in this competitive market.
Notable Products
In August 2024, the top-performing product for Kanha / Sunderstorm was the CBD/THC/CBN 1:1:1 Blue Raspberry Tranquility Gummies 10-Pack (50mg CBD, 50mg THC, 50mg CBN), retaining its number one rank with sales of 28,280 units. The CBD/CBN/THC 3:2:1 Sleep Marionberry Plum Gummies 10-Pack (150mg CBD, 100mg CBN, 50mg THC) also held its second position with notable sales growth. Sativa Cherry Gummies 10-Pack (100mg) climbed back to the third position after slipping to fourth in July. Hybrid Watermelon Gummies 10-Pack (100mg) maintained its fourth rank, showing consistent performance. Indica Strawberry Gummies 20-Pack (100mg) remained steady in the fifth position throughout the past four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
