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Jun-2024
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Overview
Market Insights Snapshot
Kanha / Sunderstorm has demonstrated a consistent performance in the California market, particularly in the Edible category where it maintained a steady rank of 3rd place from March to June 2024. Despite a slight decline in sales from $3,632,980 in March to $3,059,360 in June, the brand's ability to hold its position in a competitive market is noteworthy. This stability indicates a strong consumer base and effective brand presence in California's edible segment.
In contrast, the brand's performance in Illinois and Massachusetts reveals mixed results. In Illinois, Kanha / Sunderstorm did not rank in the top 30 for Vapor Pens in April and June, which could be a concern for the brand's penetration in this category. Meanwhile, in Massachusetts, the brand consistently ranked 4th in the Edible category from March through May, before dropping to 5th place in June. This slight decline, coupled with fluctuating sales figures, suggests potential challenges in maintaining market share. In Nevada, the brand experienced more volatility, with rankings oscillating between 10th and 14th place in the Edible category, indicating a less stable market presence.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Kanha / Sunderstorm consistently holds the third rank from March to June 2024. Despite maintaining this position, there is a noticeable decline in sales, dropping from $3,632,980 in March to $3,059,360 in June. This steady rank amidst declining sales suggests that while Kanha / Sunderstorm remains a strong player, it faces stiff competition from brands like Wyld and Camino, which consistently hold the first and second ranks, respectively. Wyld, in particular, dominates the market with significantly higher sales, although their sales also show a downward trend. Meanwhile, Lost Farm and Heavy Hitters trail behind Kanha / Sunderstorm but exhibit more stable sales figures. The competitive pressure from these brands highlights the need for Kanha / Sunderstorm to innovate and possibly re-strategize to maintain and potentially improve its market position.
Notable Products
In June 2024, the top-performing product for Kanha / Sunderstorm was CBD/THC/CBN 1:1:1 Blue Raspberry Tranquility Gummies 10-Pack (50mg CBD, 50mg THC, 50mg CBN), maintaining its number one rank from previous months, with sales of $26,464. Sativa Cherry Gummies 10-Pack (100mg) held steady at the second position, continuing its consistent performance across all months. The CBD/CBN/THC 3:2:1 Sleep Marionberry Plum Gummies 10-Pack (150mg CBD, 100mg CBN, 50mg THC) remained in third place, showing a slight decline from its peak in May. Hybrid Watermelon Gummies 10-Pack (100mg) and Indica Strawberry Gummies 20-Pack (100mg) also maintained their ranks at fourth and fifth places respectively. Overall, the rankings for these top products have shown stability, with no significant changes from previous months.
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