May-2026
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Market Insights Snapshot
Kanha / Sunderstorm’s category mix in May 2026 was concentrated in Edible at 93.21% share, with Vapor Pens at 6.79% share, indicating a split where Edible fell by 0.20% month over month while Vapor Pens grew 20.13% month over month. Year over year, Edible expanded 13.93% against a 35.81% year-over-year surge in Vapor Pens, and average price rose 1.10% as brand sales advanced 15.19% year over year; the mix suggests incremental growth is now coming disproportionately from the smaller Vapor Pens base rather than the Edible core. With Edible averaging $16.21 and Vapor Pens at $35.93, the higher-ticket Vapor Pens uplift combined with a rank of 1 in Edible in Massachusetts implies that maintaining price discipline in Edible while leaning into faster-growing Vapor Pens can protect category leadership and compress reliance risk on a single format.
These shifts imply a positioning pivot: preserving an Edible-led identity while allocating more shelf and activation to Vapor Pens, where a 20.13% month-over-month rise and 35.81% year-over-year gain can compound without diluting the 93.21% Edible anchor. The combination of a 1.10% average price increase and a 15.19% year-over-year brand sales gain, alongside rank 1 status in Edible in Massachusetts, suggests headroom to segment Edible for retention while using the higher price per unit in Vapor Pens to lift blended revenue efficiency; the thesis is that a dual-track strategy can sustain leadership in Edible and accelerate share capture in Vapor Pens without destabilizing the current mix.
Competitive Landscape
Kanha / Sunderstorm sits at rank #3 in CA Edible for May 2026, unchanged from #3 in May 2025, and it also held #3 in February 2026, indicating a flat rank trajectory even as peers shifted; Wyld remains #1 year over year while its sales fell 12.9%, whereas Good Tide improved its position from #6 to #5 with a 14.4% sales increase. With Camino steady at #2 and Lost Farm steady at #4, the lack of upward movement from #3 despite competitor contraction at #1 and advancement at #5 implies Kanha / Sunderstorm is defending share but not converting category volatility into rank gains.

Notable Products
The CBD/THC/CBN 1:1:1 Blue Raspberry Tranquility Gummies 10-Pack (50mg CBD, 50mg THC, 50mg CBN) posted the steepest setback in May 2026 with -11.0% MoM and slipped to rank 5, signaling demand softness for balanced multi-cannabinoid sleep-adjacent formats despite mid-table placement. In contrast, Blueberry Lemon Drop Rosin Sour Gummy Belts 4-Pack (100mg) rose +5.8% MoM to rank 2 while the category-leading CBN/CBD/THC 3:1:2 Sleep Marionberry Plum Gummies 10-Pack (150mg CBN, 50mg CBD, 100mg THC) held rank 1 with a -1.4% MoM dip, indicating the rosin-forward and sleep-led poles are diverging in momentum. With all top 10 SKUs in Edible and four of the top ten being solventless rosin gummies, the mix tilts toward flavor-forward rosin and functional sleep, implying Kanha / Sunderstorm is concentrating on two anchor need-states rather than broadening into new form factors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







