Market Insights Snapshot
In the edible category, Kanha / Sunderstorm has maintained consistent performance in California and Massachusetts, holding the 3rd and 6th ranks respectively from August to November 2023. This consistency reflects a strong market presence in these states. However, the brand's ranking in Nevada has shown some fluctuation, ranging from 7th to 12th over the same period. Notably, despite a dip in ranking in September, the brand managed to regain its 7th position in October.
On the other hand, Kanha / Sunderstorm's performance in Colorado and Saskatchewan has been less stellar. In Colorado, the brand has not been able to break into the top 20, with rankings hovering around the 60s. Similarly, in Saskatchewan, the brand's rankings have remained in the 30s. These rankings suggest room for improvement in these markets. However, it's worth noting a slight positive trend in Saskatchewan, where the brand improved its ranking from 35th to 30th over the four months.
In the California edible cannabis market, Kanha / Sunderstorm consistently ranks third, trailing behind Kiva and WYLD who hold the first and second positions respectively. While Kanha / Sunderstorm's sales have been slightly declining from August to November 2023, it's worth noting that its competitors are also experiencing a similar trend. However, the gap in sales between Kanha / Sunderstorm and its competitors is significant, with both Kiva and WYLD generating considerably higher sales. On the other hand, brands like Froot and Heavy Hitters that rank below Kanha / Sunderstorm also show lower sales, indicating that Kanha / Sunderstorm has a solid position in the market, despite the fierce competition.
In November 2023, the top-performing product from Kanha / Sunderstorm was the CBD/THC/CBN 1:1:1 Blue Raspberry Tranquility Gummies 10-Pack, maintaining its number one rank from previous months and generating sales of 42,327. The Sativa Cherry Gummies 10-Pack claimed the second rank, improving from its third rank in October. The Indica Strawberry Gummies 20-Pack, which was not ranked in September, rose to the third position in November. The Hybrid Watermelon Gummies 10-Pack, although it slipped from the second rank in October to the fourth in November, continued to perform well. The Indica Mango Gummies 10-Pack entered the top five for the first time in November.