Cannabis Market Overview August 2021

Aug 5, 2021

Welcome to our monthly cannabis market overview.

These five key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on total sales, year over year growth, basket count, and more. We also mention some top strains and Edible flavors that were popular in July and some noteworthy brands that contributed to those sales.

Metric Definitions

  • Total sales = the total amount of sales for the month.
  • YoY sales growth = calculates the percentage change in total sales from the same month last year.
  • Basket count = is the total amount of transactions for the month.
  • Average basket = total revenue divided by the total number of transactions.
  • Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
Alberta cannabis market overview

The Alberta cannabis market

In July, the third-ranked Concentrate strain in Alberta was Ice Cream Cake. Ice Cream Cake, sold only by the brand Kolab, started recording sales in April 2021. The top Ice Cream Cake product in the last 90 days was Kolab's 232 Series - Ice Cream Cake THCA Diamonds Live Resin (1g).

PROVINCE:

Alberta

TOTAL SALES:

$65.4M CAD

YOY SALES GROWTH:

26%

AVERAGE BASKET:

$38.93 CAD

COUNT OF BASKETS:

1.6M

BRAND CONCENTRATION:

33%

British Columbia cannabis market overview

The British Columbia cannabis market

British Columbia loves 3 pack Pre-Rolls! This was the top performing package size of Pre-Rolls during July. 3 packs owned 36% of sales within the Pre-Roll category over the last 90 days. 26% of 3 pack Pre-Roll sales in July came from the brand Weed Me.

PROVINCE:

British Columbia

TOTAL SALES:

$50.5M CAD

YOY SALES GROWTH:

45%

AVERAGE BASKET:

$41.32 CAD

COUNT OF BASKETS:

1.2M

BRAND CONCENTRATION:

37%

California cannabis market overview

The California cannabis market

The sixth-ranked Beverage flavor in California during July was Pineapple. During the month of July, Pineapple had 41% of sales from the Carbonated Beverage segment. This flavor's growth between June and July 2021 was 42%. The Beverage brand that had the most Pineapple flavored sales over the last 90 days was Manzanita Naturals.

STATE:

California

TOTAL SALES:

$443.3M USD

YOY SALES GROWTH:

6%

AVERAGE BASKET:

$64.64 USD

COUNT OF BASKETS:

6.8M

BRAND CONCENTRATION:

27%

Colorado cannabis market overview

The Colorado cannabis market

The sixth-ranked strain in Colorado was Strawberry Lemonade in July. This strain's growth between July 2020 and July 2021 was greater than 100%. The brand that had the most sales of this strain over the last 90 days, besides House Brand, was Public Utility.

STATE:

Colorado

TOTAL SALES:

$176.9M USD

YOY SALES GROWTH:

-3%

AVERAGE BASKET:

$61.18 USD

COUNT OF BASKETS:

2.8M

BRAND CONCENTRATION:

36%

Illinois cannabis market overview

The Illinois cannabis market

STATE:

Illinois

TOTAL SALES:

$147.3M USD

YOY SALES GROWTH:

90%

AVERAGE BASKET:

$97.45 USD

COUNT OF BASKETS:

1.5M

BRAND CONCENTRATION:

N/A

Massachusetts cannabis market overview

The Massachusetts cannabis market

STATE:

Massachusetts

TOTAL SALES:

$121.4M USD

YOY SALES GROWTH:

66%

AVERAGE BASKET:

$85.92 USD

COUNT OF BASKETS:

1.4M

BRAND CONCENTRATION:

N/A

Michigan cannabis market overview

The Michigan cannabis market

STATE:

Michigan

TOTAL SALES:

$159.5M USD

YOY SALES GROWTH:

45%

AVERAGE BASKET:

$73.55 USD

COUNT OF BASKETS:

2.1M

BRAND CONCENTRATION:

N/A

Nevada cannabis market overview

The Nevada cannabis market

In Nevada's Edible market, the Fruit Punch flavor has shown some immense growth. This flavor maintained a 14.5% growth rate between June and July and has grown 186% between July 2020 and July of 2021. The brand Haha had the most Fruit Punch Edible sales over the last 90 days.

STATE:

Nevada

TOTAL SALES:

$79.3M USD

YOY SALES GROWTH:

20%

AVERAGE BASKET:

$72.25 USD

COUNT OF BASKETS:

1.0M

BRAND CONCENTRATION:

29%

Ontario cannabis market overview

The Ontario cannabis market

The top ranked Edible flavor in Ontario during June was Strawberry. 98.6% of this flavor's sales in June came from Gummies. The top selling Strawberry product in the last 90 days was Wana's CBD/THC 1:1 Sour Strawberry Lemonade Gummies 2-Pack (10mg CBD 10mg THC).

PROVINCE:

Ontario

TOTAL SALES:

$96.2M CAD

YOY SALES GROWTH:

175%

AVERAGE BASKET:

$48.83 CAD

COUNT OF BASKETS:

1.9M

BRAND CONCENTRATION:

N/A

Oregon cannabis market overview

The Oregon cannabis market

The top ranked Concentrate strain in Oregon was Papaya this July. The Live Resin segment contributed 42% of Papaya's sales during July. The Papaya strain has seen 86% growth between July 2020 and July 2021. The brand with the most Papaya strain sales in the last 90 days was Dr. Jolly's.

STATE:

Oregon

TOTAL SALES:

$104.7M USD

YOY SALES GROWTH:

-1%

AVERAGE BASKET:

$42.11 USD

COUNT OF BASKETS:

2.4M

BRAND CONCENTRATION:

24%

The Pennsylvania cannabis market

In Pennsylvania, the fifth-ranked Vapor Pen strain was Pina Colada in July. The Pina Colada strain had a large decrease in sales (-75%) between May and June, but the strain took an even bigger increase in sales (427%) between June and July. The product that had the most sales of the Pina Colada strain the last 90 days was PurePenn's Pina Colada Liquid Distillate Cartridge (1g).

STATE:

Pennsylvania

TOTAL SALES:

$96.0M USD

YOY SALES GROWTH:

28%

AVERAGE BASKET:

$133.98 USD

COUNT OF BASKETS:

.7M

BRAND CONCENTRATION:

82%

The Saskatchewan cannabis market

The top ranked Vapor Pen Extraction Type within Saskatchewan this July was Distillate, which grew by 5% between June and July. Tunaaaa Room Extracts was the top brand in Distillate sales over the last 90 days.

PROVINCE:

Saskatchewan

TOTAL SALES:

$13.4M CAD

YOY SALES GROWTH:

5%

AVERAGE BASKET:

$43.45 CAD

COUNT OF BASKETS:

.3M

BRAND CONCENTRATION:

N/A

Washington cannabis market overview

The Washington cannabis market

In Washington's Beverage market, the package size that dominated the market was the Single Pack. 99% of the sales in Beverage package size were single packs in the last 90 days. The number one brand with the most single pack sales in the last 90 days was Major with a single pack of 100mg THC.

STATE:

Washington

TOTAL SALES:

$132.7M USD

YOY SALES GROWTH:

1%

AVERAGE BASKET:

$34.89 USD

COUNT OF BASKETS:

3.8M

BRAND CONCENTRATION:

23%