Market Insights Snapshot
Looking at the performance of Kolab across various categories and states, we see a mix of ups and downs. In Alberta, Kolab's performance in the Concentrates category saw a slight dip, moving from a rank of 14 in July to 21 in October. However, the brand's Vapor Pens category showed promising growth, maintaining a steady rank of 16 in September and October. Over in British Columbia, while the Concentrates category experienced a drop in ranking, the Vapor Pens category witnessed a remarkable improvement, jumping from rank 10 in July to 4 in October. It's important to note that the absence of a ranking for the Pre-Roll category in August, September, and October indicates that they were not among the top 20 brands in that state and category.
Shifting our focus to Ontario, we observe that Kolab's Concentrates category experienced a slight decline in ranking over the months. On the other hand, the Vapor Pens category maintained a consistent performance, hovering around the 20s in ranking. Interestingly, the brand seems to have entered the Flower category in September, securing a rank of 43, but dropped to 74 in October. Over in Saskatchewan, the performance varied across categories. While the Concentrates category saw a significant jump from rank 34 in September to 19 in October, the Pre-Roll category experienced a drop, moving from rank 6 in July to 28 in October. The absence of a ranking for the Edible category in September and October suggests it did not make it to the top 20 in those months.
In the Vapor Pens category in British Columbia, Kolab has shown a consistent upward trend in its rank, moving from 10th place in July 2023 to 4th place by October 2023. This is a significant improvement, especially when compared to competitors such as Tweed and Spinach, which have seen a fluctuation in their ranks during the same period. Despite this, Kolab still trails behind the market leader, General Admission, which has consistently held the 2nd rank. Another competitor, Sticky Greens, has seen a drop in rank, moving from 4th to 5th place. In terms of sales, Kolab has seen a steady increase, surpassing Tweed in October 2023, but still falls short of General Admission and Spinach. However, the consistent improvement in both rank and sales indicates a positive growth trajectory for Kolab in the Vapor Pens category in British Columbia.
In October 2023, Kolab's top-performing product was the Sativa Distillate Cartridge (1g), maintaining its position from the previous month with sales of 5607 units. Following closely behind in second place was the Wedding Pie Pre-Roll 10-Pack (3.5g), rising from third in September to second in October. The 157 Series - Pink Lychee 90+ Distillate Cartridge (1g) made a significant debut in the rankings, securing the third spot. The Strawberry Ice Distillate Cartridge (1g) held steady in fourth place, consistent with its September ranking. Rounding out the top five was the 232 Series - Slurricane Live Terp Disposable (0.5g), which also held its position from the previous month.