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Apr-2025
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Overview
Market Insights Snapshot
Kolab's performance in the Vapor Pens category has shown notable consistency and improvement across several provinces. In Alberta, Kolab maintained a strong position, holding steady at the 8th rank in January and February 2025, before climbing to 7th in March and April. This upward trend is mirrored by a steady increase in sales, which reached over 920,000 CAD by April. Similarly, in British Columbia, the brand improved its rank from 16th in January to 12th by March, maintaining this position into April, indicating a growing consumer base and market penetration. Meanwhile, in Ontario, Kolab ascended from 14th to 10th position over the same period, with sales reflecting a positive growth trajectory. However, in Saskatchewan, despite a lower rank, Kolab showed a gradual improvement from 20th to 16th, suggesting potential for future growth.
In the Concentrates category, Kolab's presence has been less prominent. In Alberta, the brand made a brief appearance in January 2025 at the 20th position but did not maintain its standing in subsequent months. In Ontario, Kolab's ranking slipped from 26th in January to outside the top 30 by April, indicating challenges in this category. The Flower category in Ontario also saw Kolab struggling to break into a competitive market, with rankings fluctuating between 70th and 81st over the first four months of 2025. These trends suggest that while Kolab is making significant strides in the Vapor Pens category, it faces challenges in gaining similar traction in Concentrates and Flower, highlighting areas for potential strategic focus and market development.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Kolab has shown a consistent performance, maintaining a rank of 7th in March and April 2025, improving from 8th in January and February. This steady climb is indicative of a positive trend in sales, contrasting with brands like Good Supply, which experienced a drop from 7th to 10th place between January and March, reflecting a decline in sales. Meanwhile, Back Forty / Back 40 Cannabis remained stable in the 4th and 6th positions, and General Admission saw a slight decline from 2nd to 5th, though it still maintains a strong sales lead. Kolab's upward trajectory in rank and sales indicates a strengthening market presence, suggesting effective strategies in capturing consumer interest amidst fluctuating performances from its competitors.
Notable Products
In April 2025, Kolab's White Grape Liquid Diamonds Disposable (1g) maintained its position as the top-selling product in the Vapor Pens category, with sales reaching 9863 units. The Pink Lychee Diamonds Distillate Cartridge (1g) emerged as a strong contender, securing the second rank despite not being ranked in the previous months. The Yuzu Honey Diamonds Distillate Cartridge (1g) held steady at the third position, showing a consistent rise from fifth place in February. Golden Papaya Liquid Diamonds Disposable (1g) saw a slight drop to fourth place, reflecting a downward shift from its second-place standing earlier in the year. Pure Liquid Diamonds Disposable (1g) rounded out the top five, maintaining a stable performance with a slight improvement from its fourth position in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
