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Sep-2024
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Overview
Market Insights Snapshot
Kolab's performance across various categories and regions has shown notable fluctuations over recent months. In Alberta, the brand has maintained a strong presence in the Vapor Pens category, consistently ranking within the top 15, although experiencing a slight dip in sales from August to September. This consistency contrasts sharply with their performance in the Flower category in the same province, where Kolab has struggled to break into the top 30, indicating a challenge in market penetration or consumer preference in this segment. Meanwhile, in British Columbia, Kolab's ranking in Vapor Pens has seen a decline from 14th in June to 17th by September, accompanied by a substantial drop in sales, which could suggest increasing competition or shifting consumer tastes in this region.
The situation in Ontario presents a mixed picture for Kolab. In the Flower category, Kolab has shown a significant improvement, climbing from a 70th rank in June to reach 50th by September, reflecting a positive upward trend in sales. However, their performance in the Pre-Roll category remains lackluster, consistently failing to secure a spot within the top 30, which might indicate a need for strategic adjustments. In Concentrates, Kolab made its entry into the rankings in August at 33rd place and improved slightly by September, highlighting potential growth opportunities in this category. Despite these mixed results, Kolab has maintained a stable position in the Vapor Pens category, staying close to the top 20, which suggests a solid consumer base for this product line in Ontario.
Competitive Landscape
In the Alberta Vapor Pens category, Kolab has experienced a dynamic competitive landscape from June to September 2024. Starting at rank 13 in June, Kolab dropped to 15 in July but managed to climb back to 14 in August and maintained this position in September. This fluctuation in rank is indicative of a highly competitive market, with Kolab facing strong competition from brands like Sticky Greens, which consistently ranked higher than Kolab in June, July, and August before dropping to 16 in September. Meanwhile, 1964 Supply Co showed a notable rise from rank 22 in June to 13 by August, maintaining that position in September, directly competing with Kolab's rank. Additionally, ChillBilly made a remarkable leap from rank 40 in June to 12 in September, indicating a significant market shift. These movements suggest that while Kolab has maintained a stable sales trajectory, the brand must strategize to improve its rank amidst aggressive competitors, particularly as Vox also closely trails behind, maintaining a steady rank of 15 in August and September.
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Notable Products
In September 2024, the top-performing product from Kolab was the 157 Series - Pink Lychee 90+ Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months, despite a decline in sales to 7207 units. The Sativa Distillate Cartridge (1g), also in the Vapor Pens category, moved up to the second position from third place in the previous two months, with sales increasing to 5535 units. The 157 Series - Guava OG 90+ Distillate Cartridge (1g), another Vapor Pens product, dropped to third place after holding the second position in July and August, showing a decrease in sales. The Exotics (7g) in the Flower category maintained its fourth-place ranking from August to September. The 232 Series - Motorbreath Pure Live Resin Cartridge (1g) in the Vapor Pens category debuted in the rankings in August and held steady at fifth place in September with a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
