Jun-2024
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Overview
Market Insights Snapshot
Kolab's performance across various categories and states/provinces shows a mixed bag of results. In Alberta, the brand has maintained a strong presence in the Vapor Pens category, consistently ranking within the top 15 over the past four months, with a slight upward trend from 14th in March to 13th in June. However, Kolab's performance in the Flower and Pre-Roll categories in Alberta has been less impressive, as they did not make it into the top 30 rankings for these categories in the recent months. This indicates that while Kolab is solidifying its position in the Vapor Pens market, it has room for improvement in other categories within the province.
In Ontario, Kolab's rankings in the Flower category have fluctuated significantly, peaking at 43rd place in May before dropping to 66th in June. This volatility suggests that Kolab is struggling to maintain a stable market position in this category. Meanwhile, the Vapor Pens category shows a more stable performance, with Kolab consistently ranking around the 20th position, indicating a steady demand for their products. In the Pre-Roll category, Kolab's rankings have been relatively low, hovering around the mid-70s, which suggests that this category also requires strategic improvements. The brand's performance in British Columbia is relatively strong in the Vapor Pens category, although there has been a slight decline from 8th in March to 11th in June. Overall, Kolab's performance highlights the need for targeted efforts to boost their presence in the Flower and Pre-Roll categories while maintaining their strengths in Vapor Pens.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Kolab has shown a relatively stable performance, maintaining its rank within the top 20 brands from March to June 2024. Notably, Kolab's rank improved from 23rd in March to 20th in April, indicating a positive trend in sales and market presence. However, it slightly dropped to 21st in June. Competitors such as D*gg Lbs and Foray have also maintained consistent ranks, with D*gg Lbs consistently ranking higher than Kolab, holding the 21st position in June. Meanwhile, Lord Jones and Wagners have shown more variability, with Lord Jones not making it into the top 20 until May. This competitive positioning suggests that while Kolab is performing well, it faces stiff competition from brands like D*gg Lbs and Foray, which could impact its market share and sales growth if not addressed strategically.
Notable Products
In June 2024, Kolab's top-performing product was the 157 Series - Pink Lychee 90+ Distillate Cartridge (1g), maintaining its first-place ranking for four consecutive months with sales reaching 10,753 units. The Sativa Distillate Cartridge (1g) climbed to the second position, up from fourth in May 2024. The 157 Series - Guava OG 90+ Distillate Cartridge (1g) dropped to third place after previously holding second. The Strawberry Ice Distillate Cartridge (1g) continued its decline, falling to fourth place from its second-place ranking in April 2024. Lastly, the 232 Series - Slurricane Live Terp Disposable (0.5g) re-entered the ranking in fifth place, showing a modest increase in sales compared to previous months.