Cannabis Market Overview January 2021

Welcome to our monthly cannabis market overview.

Here are five key metrics from the previous month to provide you with a pulse check on legal cannabis markets. This quick read will present data on total sales, year over year growth, basket count, and more. You'll find a few shout-outs for brands & companies that achieved something noteworthy as well. You can also keep track of these insights for free when you sign up for Insights Pulse.

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‍Metric Definitions

• Total sales = the total amount of sales for the month.
• YoY sales growth = calculates the percentage change in total sales from the same month last year.
• Basket count = is the total amount of transactions for the month.
• Average basket = total revenue divided by the total number of transactions.
• Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
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The Alberta cannabis market

RIFF owned 7% of the Pre-Roll market within Alberta in December and has seen a 155% year over year growth. The majority of RIFF's Pre-Rolls sales (49%) comes from the Indica - Single Strain segment.

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PROVINCE:

Alberta

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‍TOTAL SALES:

$56.1M CAD

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YOY SALES GROWTH:

73%

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AVERAGE BASKET:

$47.06 CAD

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COUNT OF BASKETS:

1.1M

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BRAND CONCENTRATION:

40%

The British Columbia cannabis market

XMG hit the BC Beverage market in October and owned 16% of the market in November with 1,720% month over month growth.

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PROVINCE:

‍British Columbia

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TOTAL SALES:

$36.8M CAD

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YOY SALES GROWTH:

93%

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AVERAGE BASKET:

$44.56 CAD

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COUNT OF BASKETS:

.8M

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BRAND CONCENTRATION:

N/A

The California cannabis market

Jeeter was the top ranked brand in the California Pre-Roll market in December with an average month over month growth of 18% since May.

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STATE:

‍California

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TOTAL SALES:

$394M USD

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YOY SALES GROWTH:

33%

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AVERAGE BASKET:

$66.96 USD

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COUNT OF BASKETS:

5.8M

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BRAND CONCENTRATION:

26%

The Colorado cannabis market

NFuzed grew its sales 2,000%+ when comparing December 2020 to December 2019 in the Colorado Gummies market. In addition to spectacular year over year growth, NFuzed also saw 14% month over month growth.

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STATE:

‍Colorado

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TOTAL SALES:

$158.6M USD

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YOY SALES GROWTH:

36%

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AVERAGE BASKET:

$60.29 USD

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COUNT OF BASKETS:

2.6M

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BRAND CONCENTRATION:

29%

The Illinois cannabis market

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STATE:

‍Illinois

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TOTAL SALES:

$115.6M USD

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YOY SALES GROWTH:

341%

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AVERAGE BASKET:

$110.97 USD

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COUNT OF BASKETS:

1M

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BRAND CONCENTRATION:

N/A

The Massachusetts cannabis market

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STATE:

Massachusetts

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TOTAL SALES:

$80.2M USD

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YOY SALES GROWTH:

61%

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AVERAGE BASKET:

$94.27 USD

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COUNT OF BASKETS:

.8M

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BRAND CONCENTRATION:

N/A

The Michigan cannabis market

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STATE:

‍Michigan

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TOTAL SALES:

$94.1M USD

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YOY SALES GROWTH:

195%

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AVERAGE BASKET:

$80.59 USD

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COUNT OF BASKETS:

1.1M

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BRAND CONCENTRATION:

N/A

The Nevada cannabis market

Splash was introduced into the Nevada Edible market at the beginning of 2020 and was ranked number 9 with a 2.2% share in December.

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STATE:

‍Nevada

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TOTAL SALES:

$62.7M USD

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YOY SALES GROWTH:

12%

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AVERAGE BASKET:

$59.69 USD

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COUNT OF BASKETS:

1M

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BRAND CONCENTRATION:

34%

The Ontario cannabis market

Affirma was ranked number 4 in the Edible category within Ontario in November with an increase of 15% in sales from  October to November.

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PROVINCE:

‍Ontario

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TOTAL SALES:

$68.8M CAD

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YOY SALES GROWTH:

158%

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AVERAGE BASKET:

$49.91 CAD

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COUNT OF BASKETS:

1.3M

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BRAND CONCENTRATION:

N/A

The Oregon cannabis market

Select owned 19.3% of the Vapor Pens market share within Oregon in December with a year over year growth of 58%.

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STATE:

‍Oregon

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TOTAL SALES:

$93.9M USD

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YOY SALES GROWTH:

35%

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AVERAGE BASKET:

$40.05 USD

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COUNT OF BASKETS:

2.3M

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BRAND CONCENTRATION:

23%

The Saskatchewan cannabis market

General Admission owned the majority (13.8%) of the Vapor Pen market in November in SK after entering the market in September.

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PROVINCE:

‍Saskatchewan

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TOTAL SALES:

$13.2M CAD

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YOY SALES GROWTH:

77%

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AVERAGE BASKET:

$47.56 CAD

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COUNT OF BASKETS:

.2M

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BRAND CONCENTRATION:

N/A

The Washington cannabis market

C4 Cannaburst stands out in the Edible market in Washington due to its 117% year over year growth with almost 100% of their sales coming from the Caramels, Chews, and Taffy segment in December.

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STATE:

‍Washington

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TOTAL SALES:

$119.9M USD

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YOY SALES GROWTH:

20%

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AVERAGE BASKET:

$34.50 USD

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COUNT OF BASKETS:

3.4M

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BRAND CONCENTRATION:

22%

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