Market Insights Snapshot
In the edible category, NFuzed has been experiencing different trends across two states, California and Colorado. In California, NFuzed has seen a gradual decline in its ranking from August to November 2023, moving from the 36th position to the 40th. This movement out of the top 20 brands in this state and category is a notable development and potentially indicative of increased competition or changing consumer preferences. However, it's also important to consider that despite the ranking drop, NFuzed remains a player in the crowded California market.
Contrasting this, in Colorado, NFuzed has maintained a more stable position in the edible category. The brand has hovered around the 12th to 14th rank from August to November 2023. This consistent presence within the top 20 brands indicates a degree of resilience and sustained consumer interest in the Colorado market. While the exact sales figures are proprietary, the data suggests a slight decrease in sales over these months. However, maintaining a relatively stable ranking amidst this suggests that similar market trends might be affecting other brands in the category as well.
In the Colorado Edibles market, NFuzed has seen a slight drop in its rank from 12th in August 2023 to 14th in November 2023, indicating a potential decrease in market share. This is in contrast to some of its competitors such as Incredibles and Rebel Edibles, which have maintained or slightly improved their rankings over the same period. Another competitor, Mr. Moxey's, despite a dip in October, has overall improved its position from 16th to 12th. On the other hand, Smokiez Edibles has shown a consistent upward trend, moving from 19th to 15th. While specific sales figures are not provided, the ranking changes suggest that these competitors may be gaining ground on NFuzed in this category and state.
In November 2023, the top-performing product from NFuzed was the Sour Classic Variety Fast Acting Gummies 10-Pack (100mg), maintaining its number one rank from previous months. This product achieved impressive sales, with a raw figure reaching 12,160 units. The second best-selling product was the Blueberry Bubba Kush Rosin Gummies 10-Pack (100mg), which climbed from its third rank in August to second in November. The Sour Lemon Lifter Rosin Gummies 10-Pack (100mg) ranked third, dropping from its second place position in September. Finally, the Strawberry Diesel Rosin Gummies 10-Pack (100mg) and the CBD:THC 1:1 Sour Variety Gummies 10-Pack (50mg CBD, 50mg THC) entered the top five list in October and November respectively.