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Cannabis Market Overview June 2021
Welcome to our monthly cannabis market overview.
These five key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on total sales, year over year growth, basket count, and more. We also mention some top strains and Edible flavors that were popular in May and the brands that contributed to those sales.
You can also keep track of these insights for free when you sign up for Insights Pulse.
Metric Definitions
- Total sales = the total amount of sales for the month.
- YoY sales growth = calculates the percentage change in total sales from the same month last year.
- Basket count = is the total amount of transactions for the month.
- Average basket = total revenue divided by the total number of transactions.
- Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
The Alberta cannabis market
The top Alberta Edible flavor in May was strawberry, and 96% of those sales came from Gummies. The most sold product within the strawberry Edible flavor over the last 90 days was Wana's CBD/THC 1:1 Sour Strawberry Lemonade Gummies 2-Pack (10mg CBD 10mg THC).
PROVINCE:
Alberta
TOTAL SALES:
$64.7M CAD
YOY SALES GROWTH:
39%
AVERAGE BASKET:
$42.94 CAD
COUNT OF BASKETS:
1.5M
BRAND CONCENTRATION:
37%
The British Columbia cannabis market
The top Flower strain in British Columbia was Pink Kush in May. Pink Kush grew by 26% in sales between April and May and over 100% comparing May 2021 to May 2020. 93% of Pink Kush's sales in May came from the brand Pure Sunfarms.
PROVINCE:
British Columbia
TOTAL SALES:
$44.5M CAD
YOY SALES GROWTH:
62%
AVERAGE BASKET:
$42.64 CAD
COUNT OF BASKETS:
1.0M
BRAND CONCENTRATION:
38%
The California cannabis market
The top Edibles flavor within California during May was Blueberry. 74% of sales for this Edible flavor were made from Gummies. The top brand selling Blueberry edibles over the last 90 days was Kiva.
STATE:
California
TOTAL SALES:
$429.7M USD
YOY SALES GROWTH:
9%
AVERAGE BASKET:
$67.12 USD
COUNT OF BASKETS:
6.4M
BRAND CONCENTRATION:
27%
The Colorado cannabis market
Sunshine is ranked in the top 10 strains for Concentrates in Colorado during May. This Concentrate strain has seen close to 300% growth in sales between April and May. The majority of Sunshine's sales were from the segments Wax (49%) and Distillate (48%).
STATE:
Colorado
TOTAL SALES:
$155.1M USD
YOY SALES GROWTH:
4%
AVERAGE BASKET:
$61.68 USD
COUNT OF BASKETS:
2.5M
BRAND CONCENTRATION:
35%
The Illinois cannabis market
STATE:
Illinois
TOTAL SALES:
$150.2M USD
YOY SALES GROWTH:
119%
AVERAGE BASKET:
$105.25 USD
COUNT OF BASKETS:
1.4M
BRAND CONCENTRATION:
N/A
The Massachusetts cannabis market
STATE:
Massachusetts
TOTAL SALES:
$108.6M USD
YOY SALES GROWTH:
701%
AVERAGE BASKET:
$88.80 USD
COUNT OF BASKETS:
1.2M
BRAND CONCENTRATION:
N/A
The Michigan cannabis market
STATE:
Michigan
TOTAL SALES:
$155.0M USD
YOY SALES GROWTH:
83%
AVERAGE BASKET:
$76.04 USD
COUNT OF BASKETS:
2.0M
BRAND CONCENTRATION:
N/A
The Nevada cannabis market
The best selling Beverage flavor in Nevada in May was Watermelon. Within the watermelon Beverage flavor, Sips had the most sales by a wide margin despite the fact that there were five other brands selling that flavor.
STATE:
Nevada
TOTAL SALES:
$80.8M USD
YOY SALES GROWTH:
60%
AVERAGE BASKET:
$58.83 USD
COUNT OF BASKETS:
1.3M
BRAND CONCENTRATION:
40%
The Ontario cannabis market
Along with flavors and strains, we can also see what serving sizes are popular in the market with our metadata dashboards. After the single serving size, the second most sold Beverage serving size for Ontario in April was 3. The serving size of 3 makes up only 4% of Beverage sales in Ontario, meaning single serving sizes still hold the majority of sales. Everie is the only brand that sells a 3 serving size Beverage in Ontario, and their top product for that serving size over the last 90 days was CBD Lavender Chamomile Tea 3-Pack (30mg CBD).
PROVINCE:
Ontario
TOTAL SALES:
$86.9M CAD
YOY SALES GROWTH:
326%
AVERAGE BASKET:
$51.71 CAD
COUNT OF BASKETS:
1.6M
BRAND CONCENTRATION:
N/A
The Oregon cannabis market
Besides singles (aka 1 pack), 10 packs were the most popular serving size for Pre-Rolls in Oregon during May. Sales to 10 pack Pre-Rolls grew by 21% between April and May, while sales to single Pre-Rolls actually decreased by 1%. The top brand for 10 pack Pre-Rolls in Oregon during May was Smokes by the Grow.
STATE:
Oregon
TOTAL SALES:
$112.5M USD
YOY SALES GROWTH:
8%
AVERAGE BASKET:
$42.38 USD
COUNT OF BASKETS:
2.6M
BRAND CONCENTRATION:
24%
The Pennsylvania cannabis market
The strain Green Line OG was ranked fourth in sales and owned 2% of Pennsylvania's total Flower market in May. This strain started selling at the beginning of this year and grew by 34% in sales between April and May.
STATE:
Pennsylvania
TOTAL SALES:
$94.4M USD
YOY SALES GROWTH:
53%
AVERAGE BASKET:
$137.02 USD
COUNT OF BASKETS:
.6M
BRAND CONCENTRATION:
84%
The Saskatchewan cannabis market
After only entering the market last September, Melon Gum is already the 4th ranked Pre-Roll strain in Saskatchewan. The only brand selling this Pre-Roll strain in the Saskatchewan is Weed Me.
PROVINCE:
Saskatchewan
TOTAL SALES:
$12.8M CAD
YOY SALES GROWTH:
19%
AVERAGE BASKET:
$43.82 CAD
COUNT OF BASKETS:
.2M
BRAND CONCENTRATION:
N/A
The Washington cannabis market
Distillate was the best selling Vapor Pen extraction type in Washington during May. Distillate sales grew by 1.5% between April and May while Live Resin and CO2 decreased in sales. The top Distillate product over the last 90 days in Washington was Northwest Cannabis Solutions' Crystal Clear - Tiger's Blood Distillate Cartridge (Gram).
STATE:
Washington
TOTAL SALES:
$130.5M USD
YOY SALES GROWTH:
.8%
AVERAGE BASKET:
$35.51 USD
COUNT OF BASKETS:
3.6M
BRAND CONCENTRATION:
24%