Cannabis Market Overview June 2021

Jun 4, 2021

Welcome to our monthly cannabis market overview.

These five key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on total sales, year over year growth, basket count, and more. We also mention some top strains and Edible flavors that were popular in May and the brands that contributed to those sales.

You can also keep track of these insights for free when you sign up for Insights Pulse.

Metric Definitions

  • Total sales = the total amount of sales for the month.
  • YoY sales growth = calculates the percentage change in total sales from the same month last year.
  • Basket count = is the total amount of transactions for the month.
  • Average basket = total revenue divided by the total number of transactions.
  • Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
Alberta cannabis market overview

The Alberta cannabis market

The top Alberta Edible flavor in May was strawberry, and 96% of those sales came from Gummies. The most sold product within the strawberry Edible flavor over the last 90 days was Wana's CBD/THC 1:1 Sour Strawberry Lemonade Gummies 2-Pack (10mg CBD 10mg THC).

PROVINCE:

Alberta

TOTAL SALES:

$64.7M CAD

YOY SALES GROWTH:

39%

AVERAGE BASKET:

$42.94 CAD

COUNT OF BASKETS:

1.5M

BRAND CONCENTRATION:

37%

British Columbia cannabis market overview

The British Columbia cannabis market

The top Flower strain in British Columbia was Pink Kush in May. Pink Kush grew by 26% in sales between April and May and over 100% comparing May 2021 to May 2020. 93% of Pink Kush's sales in May came from the brand Pure Sunfarms.

PROVINCE:

British Columbia

TOTAL SALES:

$44.5M CAD

YOY SALES GROWTH:

62%

AVERAGE BASKET:

$42.64 CAD

COUNT OF BASKETS:

1.0M

BRAND CONCENTRATION:

38%

California cannabis market overview

The California cannabis market

The top Edibles flavor within California during May was Blueberry. 74% of sales for this Edible flavor were made from Gummies. The top brand selling Blueberry edibles over the last 90 days was Kiva.

STATE:

California

TOTAL SALES:

$429.7M USD

YOY SALES GROWTH:

9%

AVERAGE BASKET:

$67.12 USD

COUNT OF BASKETS:

6.4M

BRAND CONCENTRATION:

27%

Colorado cannabis market overview

The Colorado cannabis market

Sunshine is ranked in the top 10 strains for Concentrates in Colorado during May. This Concentrate strain has seen close to 300% growth in sales between April and May. The majority of Sunshine's sales were from the segments Wax (49%) and Distillate (48%).

STATE:

Colorado

TOTAL SALES:

$155.1M USD

YOY SALES GROWTH:

4%

AVERAGE BASKET:

$61.68 USD

COUNT OF BASKETS:

2.5M

BRAND CONCENTRATION:

35%

Illinois cannabis market overview

The Illinois cannabis market

STATE:

Illinois

TOTAL SALES:

$150.2M USD

YOY SALES GROWTH:

119%

AVERAGE BASKET:

$105.25 USD

COUNT OF BASKETS:

1.4M

BRAND CONCENTRATION:

N/A

Massachusetts cannabis market overview

The Massachusetts cannabis market

STATE:

Massachusetts

TOTAL SALES:

$108.6M USD

YOY SALES GROWTH:

701%

AVERAGE BASKET:

$88.80 USD

COUNT OF BASKETS:

1.2M

BRAND CONCENTRATION:

N/A

Michigan cannabis market overview

The Michigan cannabis market

STATE:

Michigan

TOTAL SALES:

$155.0M USD

YOY SALES GROWTH:

83%

AVERAGE BASKET:

$76.04 USD

COUNT OF BASKETS:

2.0M

BRAND CONCENTRATION:

N/A

Nevada cannabis market overview

The Nevada cannabis market

The best selling Beverage flavor in Nevada in May was Watermelon. Within the watermelon Beverage flavor, Sips had the most sales by a wide margin despite the fact that there were five other brands selling that flavor.

STATE:

Nevada

TOTAL SALES:

$80.8M USD

YOY SALES GROWTH:

60%

AVERAGE BASKET:

$58.83 USD

COUNT OF BASKETS:

1.3M

BRAND CONCENTRATION:

40%

Ontario cannabis market overview

The Ontario cannabis market

Along with flavors and strains, we can also see what serving sizes are popular in the market with our metadata dashboards. After the single serving size, the second most sold Beverage serving size for Ontario in April was 3. The serving size of 3 makes up only 4% of Beverage sales in Ontario, meaning single serving sizes still hold the majority of sales. Everie is the only brand that sells a 3 serving size Beverage in Ontario, and their top product for that serving size over the last 90 days was CBD Lavender Chamomile Tea 3-Pack (30mg CBD).

PROVINCE:

Ontario

TOTAL SALES:

$86.9M CAD

YOY SALES GROWTH:

326%

AVERAGE BASKET:

$51.71 CAD

COUNT OF BASKETS:

1.6M

BRAND CONCENTRATION:

N/A

Oregon cannabis market overview

The Oregon cannabis market

Besides singles (aka 1 pack), 10 packs were the most popular serving size for Pre-Rolls in Oregon during May. Sales to 10 pack Pre-Rolls grew by 21% between April and May, while sales to single Pre-Rolls actually decreased by 1%. The top brand for 10 pack Pre-Rolls in Oregon during May was Smokes by the Grow.

STATE:

Oregon

TOTAL SALES:

$112.5M USD

YOY SALES GROWTH:

8%

AVERAGE BASKET:

$42.38 USD

COUNT OF BASKETS:

2.6M

BRAND CONCENTRATION:

24%

The Pennsylvania cannabis market

The strain Green Line OG was ranked fourth in sales and owned 2% of Pennsylvania's total Flower market in May. This strain started selling at the beginning of this year and grew by 34% in sales between April and May.

STATE:

Pennsylvania

TOTAL SALES:

$94.4M USD

YOY SALES GROWTH:

53%

AVERAGE BASKET:

$137.02 USD

COUNT OF BASKETS:

.6M

BRAND CONCENTRATION:

84%

The Saskatchewan cannabis market

After only entering the market last September, Melon Gum is already the 4th ranked Pre-Roll strain in Saskatchewan. The only brand selling this Pre-Roll strain in the Saskatchewan is Weed Me.

PROVINCE:

Saskatchewan

TOTAL SALES:

$12.8M CAD

YOY SALES GROWTH:

19%

AVERAGE BASKET:

$43.82 CAD

COUNT OF BASKETS:

.2M

BRAND CONCENTRATION:

N/A

Washington cannabis market overview

The Washington cannabis market

Distillate was the best selling Vapor Pen extraction type in Washington during May. Distillate sales grew by 1.5% between April and May while Live Resin and CO2 decreased in sales. The top Distillate product over the last 90 days in Washington was Northwest Cannabis Solutions' Crystal Clear - Tiger's Blood Distillate Cartridge (Gram).

STATE:

Washington

TOTAL SALES:

$130.5M USD

YOY SALES GROWTH:

.8%

AVERAGE BASKET:

$35.51 USD

COUNT OF BASKETS:

3.6M

BRAND CONCENTRATION:

24%