Market Insights Snapshot
In Alberta, Weed Me has shown consistent improvement in the Edible category, rising from a ranking of 39 in August to 23 in November. Similarly, the Vapor Pens category has seen a promising upward trajectory, with the brand moving from the 21st position in August to the 9th in November. The brand's performance in the Flower category, however, has been inconsistent, moving from the 65th position in August to 37th in October, then slipping back to 46th in November. Nevertheless, Weed Me has maintained a strong presence in the Pre-Roll category, consistently ranking within the top 5.
Over in British Columbia, Weed Me's performance in the Flower category has remained relatively stable, with rankings hovering around the mid-teens. The Pre-Roll category has been a strong point for the brand, maintaining a steady 3rd place ranking over the four-month period. However, the Vapor Pens category has seen a downward trend, with rankings slipping from 46th in August to 49th in November. In Ontario, Weed Me has experienced a bit of volatility in the Flower category, but has made significant strides in the Vapor Pens category, improving from a 45th place ranking in August to 26th in November. The Pre-Roll category, however, has seen a slight drop from 11th to 14th over the same period.
In the Pre-Roll category within British Columbia, Weed Me has consistently held the 3rd rank from August to November 2023. However, it's worth noting that while Weed Me has maintained its position, its sales have been on a downward trend. In comparison, General Admission has consistently held the top spot, while Color Cannabis has remained in the second position. Interestingly, Good Supply and Shred have swapped positions in November, with Shred moving up to 4th rank and Good Supply dropping to 5th. This movement indicates a competitive market, with brands vying for higher ranks and sales. The absence of any brand from the monthly rankings indicates that they did not make it to the top 20 brands for that month in the specified category and state.
In November 2023, the top-performing product from Weed Me was the Sativa 420 Pre-Roll 20-Pack (8g), maintaining its first-place ranking from previous months, with sales reaching 13,895 units. The Indica 20% Plus Pre-Roll 3-Pack (3g) climbed to second place with 11,787 units sold, improving its ranking from third place in October. The Indica 420 Pre-Roll 20-Pack (8g) slipped to third place, selling 11,756 units, down from its second-place position in October. The Sativa 20% Plus Pre-Roll 3-Pack (3g) held steady in fourth place with 11,351 units sold. Lastly, the Goliat Infused Pre-Roll 3-Pack (1.5g) retained its fifth-place ranking from October, selling 7,700 units.