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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Weed Me’s category mix tilted further toward Pre-Roll, which climbed to a 58.36% share with 28.02% year-over-year growth and 17.63% month-over-month growth, while Vapor Pens held 30.35% share but declined 33.65% year-over-year despite a 2.50% month-over-month uptick. Flower contracted to an 11.25% share with a 40.59% year-over-year drop and a 22.82% month-over-month decline, and Concentrates fell 80.33% month-over-month to a 0.04% share with no year-over-year benchmark. With overall brand sales down 9.40% year-over-year but average price down 22.71% year-over-year to $25.63, the mix shift indicates Weed Me is leaning into volume-led Pre-Roll momentum while shedding higher-price, lower-velocity segments, a pattern that reallocates demand into the fastest-growing lane.
These shifts imply a pricing-and-format repositioning toward value-accessible, repeatable purchases anchored in Pre-Roll, reinforced by Weed Me’s rank of 3 in Pre-Roll within British Columbia and a 17.63% month-over-month lift that outpaced the 2.50% month-over-month gain in Vapor Pens. The 40.59% year-over-year contraction in Flower alongside a 28.02% year-over-year increase in Pre-Roll suggests portfolio simplification away from premium-weighted formats, and the 80.33% month-over-month collapse in Concentrates removes distraction from core turns; together these moves position Weed Me to defend share by deepening penetration where its rank and momentum are already strongest.
Competitive Landscape
Weed Me sits at rank #3 in BC Pre-Roll for May 2026 after a year-over-year slide from #2, and it also dipped from #2 in February–April to a peak of #2 in April 2026 before ceding ground. Meanwhile, General Admission held #1 year over year and remains #1 with sales up 3.8%, while BC Doobies climbed from #7 to #2 on 111.5% YoY sales growth, pressing Weed Me downward; further back, Pistol and Paris rose from #11 to #4 with 129.7% growth, tightening the gap behind Weed Me. The pattern implies Weed Me’s slight rank erosion from #2 to #3 is less about internal decline and more about outsized competitor acceleration, so sustaining a top-3 position will likely require countering triple-digit growers now occupying #2 and #4.
Notable Products
Powdered Donuts Pre-Roll 3-Pack (1.5g) posted the steepest movement in May 2026 with a -23.9% month-over-month decline as it slipped to rank 3, while Black Mountain Side Pre-Roll 3-Pack (1.5g) fell -6.7% but held rank 1. Vapor Pens mixed: Max- Mango Blueberry Slush Liquid Diamond Cartridge (1g) inched up +3.0% at rank 2 against Max - Seedless Grape Liquid Diamond Cartridge (1g) at rank 8 with -2.8%, and Pre-Rolls dominated with eight of the top ten SKUs including a +13.1% move for Jack Herer Pre-Roll 3-Pack (1.5g) at rank 10. Despite a +45.1% lift for Pink Kush Pre-Roll 10-Pack (3.5g) at rank 7 and a +4.9% rise for King Size Sativa 420 Pre-Roll 20-Pack (8g) at rank 4, Indica 420 Pre-Roll 20-Pack (8g) declined -13.5% at rank 9 and category concentration suggests reliance on large-pack and classic 3-pack formats; combined with one Vapor Pen above $487,000, the product mix points to Weed Me leaning into Pre-Roll breadth while using select cartridges as volume anchors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
