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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Weed Me concentrated 70.04% of sales in Pre-Roll, where sales grew 151.33% year over year and 6.56% month over month, while Vapor Pens fell 37.46% YoY and 7.76% MoM to 21.43% share; Flower held 8.53% share with a 19.64% YoY decline but a 4.06% MoM lift. The brand’s average price declined 31.12% YoY to $23.93 as Pre-Roll average price sat at 20.37 and Vapor Pens at 38.15, indicating mix and price strategy jointly widened Pre-Roll volume. With Weed Me ranked 1 in Pre-Roll in British Columbia and Pre-Roll share exceeding two-thirds, the pattern implies deliberate pivot toward value-priced Pre-Rolls to capture traffic while accepting Vapor Pens contraction.
The shift concentrates competitive moat in Pre-Roll leadership—rank 1 in British Columbia—but increases category concentration risk as Vapor Pens’ 21.43% share contracts 7.76% MoM and Flower’s 8.53% share only partially offsets with a 4.06% MoM gain. The 151.33% YoY Pre-Roll surge alongside a 31.12% YoY price drop signals a volume-led strategy that can defend rank positions but may compress margin headroom if price elasticity weakens; sustaining momentum likely requires incremental trade-up within Pre-Roll tiers and targeted stabilization in Vapor Pens where a 37.46% YoY decline now drags multi-category relevance.
Competitive Landscape
Weed Me sits at rank #1 in BC Pre-Roll in October 2026, up 13 positions year over year from #14, and has held #1 for the latest three months while also marking its peak rank of #1 in October 2026; by contrast, General Admission is currently #2 after rising from #3 (+1 rank YoY) even as its sales grew 186.5% YoY, and Back Forty / Back 40 Cannabis advanced to #3 from #38 (+35 ranks YoY) on 1700.0% YoY sales expansion. The gap implied by Weed Me’s climb to #1 from #14 versus Back Forty / Back 40 Cannabis’s #3 from #38 suggests Weed Me is converting rank gains into sustained category leadership despite faster percentage growth among chasers, implying near-term defense of the top position hinges on maintaining share against rapidly ascending #2–#3 competitors.
Notable Products
Weed Me is leaning on newness in October 2026, with products first sold in the last six months contributing 22.8% of brand sales and placing items like Indica Straights 10 Pre-Roll 10-Pack (7.5g) and 40'Sativa Pre-Roll 40-Pack (20g) among the top sellers. That level of recent-launch revenue signals a lineup where a sizable share of sales comes from fresh releases.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
