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Jun-2024
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Overview
Market Insights Snapshot
Weed Me's performance across various categories and provinces has shown notable fluctuations over recent months. In Alberta, the brand struggled to maintain its position in the Flower category, dropping out of the top 30 rankings by May 2024, which could be seen as a concerning trend. However, Weed Me's Pre-Roll category in Alberta remained relatively stable, holding on to the 9th position consistently from April to June 2024. The Vapor Pens category also experienced some ups and downs, with Weed Me ranking 9th in March, slipping to 10th in April, climbing back to 8th in May, and then dropping to 10th again in June. These movements indicate a competitive landscape where Weed Me is striving to maintain its foothold.
In British Columbia, Weed Me has shown strong performance, especially in the Pre-Roll category, consistently securing the 3rd position from March to June 2024, indicating a robust consumer preference. However, the Flower category saw a decline, with rankings slipping from 17th in March to 21st in June. In Ontario, Weed Me's Pre-Roll category experienced a downward trend, dropping from 13th in March to 23rd in June, which might suggest increasing competition or shifting consumer preferences. The Vapor Pens category in Ontario showed a slight improvement, with the brand moving up from 17th in April to 15th in June. These trends highlight the dynamic nature of the cannabis market and the varying performance of Weed Me across different regions and product categories.
Competitive Landscape
In the highly competitive Pre-Roll category in British Columbia, Weed Me has consistently maintained its rank at 3rd place from March to June 2024. Despite not surpassing its competitors, Weed Me has shown a positive trend in sales, increasing from 1,347,671 in March to 1,698,227 in June. This steady growth is notable when compared to Color Cannabis, which also held its 4th rank consistently but saw fluctuating sales, peaking in May before a slight decline in June. Meanwhile, Good Supply remained stable at 5th place with relatively steady sales. The top two spots were dominated by General Admission and Shred, both maintaining their ranks but with Shred showing a more significant sales increase. Weed Me's consistent ranking and upward sales trajectory indicate a strong market presence and potential for further growth in this competitive landscape.
Notable Products
In June 2024, the top-performing product for Weed Me was the Sativa 20% Plus Pre-Roll 3-Pack (3g), maintaining its first-place rank with sales of $11,941. The Sativa 420 Pre-Roll 20-Pack (8g) climbed to second place, showing a significant increase from the previous month. The Indica 20% Plus Pre-Roll 3-Pack (3g) dropped to third place, despite strong sales in earlier months. The Indica 420 Pre-Roll 20-Pack (8g) remained steady in fourth place. Notably, the Blue Iguana Pre-Roll 3-Pack (1.5g) entered the rankings for the first time, securing the fifth position.
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