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Aug-2024
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Overview
Market Insights Snapshot
Weed Me has shown varied performance across different provinces and product categories. In Alberta, the brand has maintained a strong presence in the Pre-Roll category, consistently improving its rank from ninth in May to sixth by August 2024. This upward trend is a positive indicator of the brand's growing popularity in this segment. However, in the Flower category, Weed Me failed to break into the top 30 brands, which could be seen as a setback. Similarly, in Ontario, the brand's performance in the Pre-Roll category has seen a decline, dropping from the 20th position in May to 38th in August, suggesting a need for strategic adjustments in this market.
In British Columbia, Weed Me has demonstrated consistent performance in the Pre-Roll category, maintaining a steady third place from May through August 2024, which is a testament to its strong market presence. Conversely, in the Flower category, the brand has hovered around the 20th position without significant movement, indicating a stable yet unremarkable performance. Meanwhile, in Saskatchewan, Weed Me has held a solid fifth place in the Vapor Pens category throughout the same period, showcasing a strong foothold in this niche market. These mixed results across different categories and provinces highlight the brand's strengths and areas for potential growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Weed Me has consistently held the third rank from May to August 2024. This stability in ranking indicates strong brand loyalty and consistent sales performance, with sales figures showing a steady upward trend from 1,225,746 CAD in May to 1,446,592 CAD in August. Despite this positive trajectory, Weed Me faces stiff competition from General Admission, which has maintained the top spot with sales exceeding 2.8 million CAD in August, and Shred, which holds the second position with sales reaching 1.68 million CAD in the same month. Additionally, Color Cannabis remains a close competitor, consistently ranking fourth but showing a notable sales increase to 1.31 million CAD in August. The competitive dynamics suggest that while Weed Me is performing well, there is significant pressure from both higher and closely ranked brands, necessitating strategic marketing and product differentiation to maintain and potentially improve its market position.
Notable Products
In August 2024, the top-performing product for Weed Me was Sativa 420 Pre-Roll 20-Pack (8g), maintaining its number one rank from the previous month with sales of $13,046. Indica 420 Pre-Roll 20-Pack (8g) rose to the second position from third in July, showing strong performance with notable sales figures. Sativa 20% Plus Pre-Roll 3-Pack (3g) dropped to third place, while Black Mountain Side Pre-Roll 3-Pack (1.5g) remained steady in fourth position. Indica 20% Plus Pre-Roll 3-Pack (3g) held the fifth spot consistently from July. Overall, the rankings indicate a stable top product lineup with minor shifts among the leading pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
