Sep-2026
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Market Insights Snapshot
In September 2026, Weed Me concentrated 67.37% of sales in Pre-Roll, where sales grew 23.09% year over year but slipped 7.54% month over month, while Vapor Pens held 23.57% share with a 50.35% YoY decline and a 5.87% MoM uptick. Flower accounted for 9.06% share with a 51.41% YoY drop and a 14.61% MoM contraction, and the brand’s average price fell 20.45% YoY alongside total brand sales down 17.44% YoY. With a number 1 rank in Pre-Roll in British Columbia, the mix shift indicates reliance on a single category for scale while price compression and volatility in secondary categories cap overall recovery.
The heavier tilt toward Pre-Roll at 67.37% share, coupled with a 23.09% YoY gain there versus 50%+ YoY declines in Vapor Pens and Flower, implies Weed Me is trading depth for breadth and leaning into a price-accessible format to defend volume as average price falls 20.45% YoY. The 5.87% MoM rise in Vapor Pens against a 7.54% MoM dip in Pre-Roll signals early rebalancing potential, but the 14.61% MoM contraction in Flower limits cross-category laddering; holding the number 1 Pre-Roll rank in British Columbia suggests the path to stabilizing the brand-wide 17.44% YoY decline runs through defending Pre-Roll leadership while selectively rebuilding higher-price segments.
Competitive Landscape
Weed Me is ranked #1 in BC Pre-Roll in September 2026, improving 1 position from #2 year over year and climbing 2 spots from #3 in June 2026; this peak at #1 in September 2026 coincides with a competitive reshuffle where Back Forty / Back 40 Cannabis advanced from #13 to #2 while growing sales by 197.3%, and General Admission slipped from #1 to #3 with a -8.5% sales change; the trajectory implies Weed Me’s ascent to the top is sustained by outpacing a declining prior leader while withstanding a fast-rising challenger, signaling the need to defend share as momentum concentrates at the top ranks.

Notable Products
Blue Iguana Pre-Roll 3-Pack (1.5g) posted the steepest decline at -29.1% month over month while sliding to rank 5, and Jack Herer Pre-Roll 3-Pack (1.5g) fell -28.5% to rank 3, together signaling pressure on classic 3-pack formats despite Black Mountain Side Pre-Roll 3-Pack (1.5g) rising +27.1% at rank 1. Nine of the top ten products are Pre-Roll SKUs, with Pink Kush Pre-Roll 10-Pack (3.5g) up +20.4% at rank 4 and King Size Sativa 420 Pre-Roll 20-Pack (8g) down -6.0% at rank 7, indicating momentum is tilting toward larger pack sizes as smaller 3-packs fragment. The lone non–Pre-Roll, Max- Mango Blueberry Slush Liquid Diamond Cartridge (1g), held rank 9 with a -3.2% dip and $267,508 in September 2026 sales, implying Vapor Pens are stabilizing but not yet displacing the Pre-Roll core. Net effect: Weed Me’s mix is consolidating around Pre-Rolls with growth skewed to bigger pack formats, suggesting assortment and promo weight should favor value-tier multi-packs over legacy 3-packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







