Cannabis Edibles

Edibles have continued to grow in popularity amongst consumers in both the US and Canada. In Canada, Edibles have grown from 4% of total sales in January 2021 to 5.8% of total sales in September 2022. In the US, this category has grown from 10.7% to 12.1% of total sales in the same time period. The number of brands has also increased in both countries. Since last September, the number of Edibles brands in Canada has increased 73.7% and 4.7% in the US.

Gummies dominate the Edibles scene in both markets, making up 69.4% of all Edible sales in Canada and 73.9% of sales in the US. Chocolates also capture a significant portion of sales in the US (9.4%) and Canada (14.1%). When we look at consumer preferences for the category, we find that older age groups and Female customers have a greater affinity for Edibles than they do for other cannabis categories in both countries.

US
Canada
Category Rank
4
4
2022 Sales
$2.2B
$206.7M
Category Report

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Gain instant access to the latest comprehensive analysis on cannabis vapor pens. This one-time report covers all the critical data from this year, providing you with the intelligence you need to make informed decisions.

What's included:
US & Canada Sales Growth
Top Brand Revenue
Equivalized Pricing by Package Size
Customer Demographics
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Frequently Asked Questions

What is the vapor pen deep dive report?

It's a comprehensive analysis of the Vapor Pen category within the cannabis industry, focusing on sales and market trends in the U.S. and Canada written by Headset analysts, with intuitive visuals and commentary. It is delivered digitally in PDF format and comes bundled with an Excel spreadsheet export to get access to even more data.

Which regions does the report cover?

The report includes data from specific states in the U.S. and provinces in Canada. These markets include AZ, CA, CO, IL, MA, MD, MI, MO, OH, NV, OR, WA, AB, BC, ON, and SK.

What type of Vapor Pen products are included?

The report covers various types, including cartridges and disposables, with a focus on different product formats (including proprietary hardware) and preferences.

Are cartridge types discussed in the report?

Yes, the report includes information on various cartridge types available in the market.

By purchasing the report do I get access to Headset Insights subscription?

No, unfortunately Headset Insights is a separate subscription from our category reports.

How is data for this report collected?

Data is gathered from real-time sales reporting by cannabis retailers, using their point-of-sale systems connected to Headset’s business intelligence software. Data is captured at the transaction (receipt) level across thousands of retailers.

Does the report discuss Vapor Pen market share?

Yes, it examines the popularity and market share of Vapor Pens in the context of the cannabis industry.

Does the report include information about brand growth?

Yes, it includes insights on the number of brands and the growth rate in the Vapor Pen market across different regions.

Does the report analyze pricing trends of Vapor Pens?

The report includes analysis regarding the pricing of Vapor Pens and how it compares to other product categories.

Does the report include demographic information?

Yes, the report provides data on sales by generation, including Gen Z, Millennials, and other age groups.