Welcome to our monthly cannabis market overview.
Here are five key metrics from the previous month to provide you with a pulse check on legal cannabis markets. This quick read will present data on total sales, year over year growth, basket count, and more. You'll find a few shout-outs for brands & companies that achieved something noteworthy as well. You can also keep track of these insights for free when you sign up for Insights Pulse.
Metric Definitions
QWEST has grown the last year from owning 0.5% of the AB Flower market last January to now owning 2.7% this January. Their top selling strain in January was Skunk 1, which made up 40% of their Flower sales.
PROVINCE:
Alberta
TOTAL SALES:
$57.1M CAD
YOY SALES GROWTH:
71%
AVERAGE BASKET:
$45.09 CAD
COUNT OF BASKETS:
1.2M
BRAND CONCENTRATION:
40%
Note: Data for BC is from December 2020, YoY sales growth is comparing December 2020 to December 2019.
Cove owned a total of 3.5% of the Oil market in December within BC. Their largest Oil segment was CBD, but their Hybrid segment grew by 400%+ between November and December.
PROVINCE:
British Columbia
TOTAL SALES:
$40.4M CAD
YOY SALES GROWTH:
127%
AVERAGE BASKET:
$46.36 CAD
COUNT OF BASKETS:
.8M
BRAND CONCENTRATION:
N/A
CANN Social Tonics owned 24% of the Beverage share in CA in January with a crazy 2,000%+ year over year growth. Their top selling product in CA this January was the CBD:THC 2:1 Lemon Lavender Social Tonic 6-Pack (24mg CBD, 12mg THC).
STATE:
California
TOTAL SALES:
$411.8M USD
YOY SALES GROWTH:
43%
AVERAGE BASKET:
$65.91 USD
COUNT OF BASKETS:
6.2M
BRAND CONCENTRATION:
26%
Veritas Fine Cannabis has grown in Pre-Roll sales by 230% when comparing sales from January 2020 to January 2021, and has also grown sales between December and January by 21%. The most popular strain Veritas Fine Cannabis sold in Pre-Rolls this January was The Sauce.
STATE:
Colorado
TOTAL SALES:
$155.6M USD
YOY SALES GROWTH:
39%
AVERAGE BASKET:
$60.34 USD
COUNT OF BASKETS:
2.5M
BRAND CONCENTRATION:
29%
Note: Data for IL is from December 2020, YoY sales growth is comparing December 2020 to December 2019.
STATE:
Illinois
TOTAL SALES:
$121.3M USD
YOY SALES GROWTH:
343%
AVERAGE BASKET:
$110.52 USD
COUNT OF BASKETS:
1M
BRAND CONCENTRATION:
N/A
Note: Data for MA is from December 2020, YoY sales growth is comparing December 2020 to December 2019.
STATE:
Massachusetts
TOTAL SALES:
$84.9M USD
YOY SALES GROWTH:
63%
AVERAGE BASKET:
$91.16 USD
COUNT OF BASKETS:
.9M
BRAND CONCENTRATION:
N/A
Note: Data for MI is from December 2020, YoY sales growth is comparing December 2020 to December 2019.
STATE:
Michigan
TOTAL SALES:
$104M USD
YOY SALES GROWTH:
196%
AVERAGE BASKET:
$78.67 USD
COUNT OF BASKETS:
1.3M
BRAND CONCENTRATION:
N/A
Gold Leaf Gardens owned 4.4% of the Flower market within NV in January, which is a great increase compared to last January when it only owned 0.6%. Sales from the Hybrid segment accounted for 64% of their sales.
STATE:
Nevada
TOTAL SALES:
$67.6M USD
YOY SALES GROWTH:
19%
AVERAGE BASKET:
$65.07 USD
COUNT OF BASKETS:
1M
BRAND CONCENTRATION:
34%
Note: Data for ON is from December 2020, YoY sales growth is comparing December 2020 to December 2019.
Between November and December, Back Forty Cannabis has grown 60% in sales in the Vapor Pen category in the ON market. This brand's top selling product in December was the Kush Mint Cartridge (1g), which made up 42% of their overall Vapor Pen sales.
PROVINCE:
Ontario
TOTAL SALES:
$74.3M CAD
YOY SALES GROWTH:
161%
AVERAGE BASKET:
$53.45 CAD
COUNT OF BASKETS:
1.3M
BRAND CONCENTRATION:
N/A
Mule Extracts has grown its Edible sales in OR by 300%+ when comparing sales in January 2020 to January 2021. Their most popular flavor last month was Pomegranate, which contributed 16% of their sales.
STATE:
Oregon
TOTAL SALES:
$97.4M USD
YOY SALES GROWTH:
41%
AVERAGE BASKET:
$40.39 USD
COUNT OF BASKETS:
2.4M
BRAND CONCENTRATION:
24%
Note: Data for SK is from December 2020, YoY sales growth is comparing December 2020 to December 2019.
Ace Valley introduced their Edibles into the SK market in November and owned 4.4% of the Edible share by December. Their top selling Gummies flavor in SK during December was Blueberry.
PROVINCE:
Saskatchewan
TOTAL SALES:
$14.9M CAD
YOY SALES GROWTH:
96%
AVERAGE BASKET:
$47.90 CAD
COUNT OF BASKETS:
.3M
BRAND CONCENTRATION:
N/A
Northwest Cannabis Solutions was the top ranked brand in Vapor Pens within WA in January. Within the Vapor Pen category, Northwest Cannabis Solutions saw a 20% increase in sales from December to January.
STATE:
Washington
TOTAL SALES:
$124.5M USD
YOY SALES GROWTH:
28%
AVERAGE BASKET:
$34.96 USD
COUNT OF BASKETS:
3.5M
BRAND CONCENTRATION:
23%