Welcome to our monthly cannabis market overview.
We compile five, key metrics from the previous month to give you a pulse check on 10 legal cannabis markets. The quick read will present data on total sales, year-over-year growth, basket count, and more. You'll find a few shoutouts for brands & companies that achieved something impactful and interesting as well. We're starting with 10 markets for now, and are working hard to add more to the monthly overview throughout 2020.
- Total sales = the total amount of sales for the month.
- YoY sales growth = calculates the percentage change in total sales from the same month last year.
- Basket count = is the total amount of transactions for the month.
- Average basket = total revenue divided by the total number of transactions.
- Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.
Let’s get into it…
The Alberta Market