Market Insights Snapshot
Old Pal, a popular cannabis brand, has seen mixed results across different states and categories. In the flower category, Old Pal has maintained a strong position in Massachusetts, ranking consistently in the top 10 from August to November 2023. However, the brand's performance in Arizona and Illinois was less impressive, with rankings fluctuating around the 20th and 40th positions respectively. Notably, Old Pal's rankings in the flower category in both Maryland and Ohio remained fairly stable, hovering around the mid-20s.
When it comes to other categories, Old Pal's performance varied significantly. In the pre-roll category, the brand saw a notable improvement in Illinois, jumping from the 54th position in August to the 41st in November. However, in Massachusetts, the brand’s ranking in this category dropped significantly, falling from the 75th position in August to the 94th in November. The Vapor Pens category showed a promising upward trend for Old Pal in Massachusetts and Maryland, with the brand climbing up the ranks from the 70s and 40s to the 48th and 25th positions respectively. In Ohio, Old Pal's performance in the Vapor Pens category remained steady, maintaining a rank in the mid-20s from August to November.
In the Flower category of the Massachusetts market, Old Pal has seen some fluctuation in its ranking over the period from August to November 2023. Starting at rank 4 in August, it dropped to 8 in September, rebounded to 5 in October, and then slightly fell to 7 in November. This suggests a slightly downward trend in its competitive position. In comparison, Rythm has steadily improved its ranking from 17 in August to 9 in November. Glorious Cannabis Co. has maintained a relatively stable position around the top 10, while Perpetual Harvest made a significant leap from 62 in August to 6 in September and has remained in the top 10 since. Legends, another competitor, has consistently ranked higher than Old Pal except in November when it fell to 8. These shifts indicate a highly competitive market with frequent changes in brand performance.
In November 2023, Old Pal's top-performing product was Headband (3.5g) from the Flower category, which held the first rank with 1877 units sold. Notably, this product maintained its top 3 position throughout the previous three months, peaking in September. The second best-seller was a new entry, Sugar Berry Pre-Ground (14g), also from the Flower category, with a significant sales figure. Dionysus (28g), despite a slight dip in October, regained its position among the top three. New entries, Nebula OG Shake (14g) and Purple Primate (14g), made it to the fourth and fifth positions respectively.