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Nov-2025
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Overview
Market Insights Snapshot
Old Pal's performance in the Colorado market highlights a notable decline in the Flower category, where it slipped from 10th place in August 2025 to 19th by November. This downward trend is mirrored in their Pre-Roll category, maintaining a stable yet declining position from 10th to 12th. Interestingly, while Old Pal did not make it into the top 30 for Vapor Pens, they showed some fluctuation, briefly peaking at 42nd in October before falling back to 46th by November. In Massachusetts, Old Pal's Flower category experienced a similar pattern, moving from 38th to 39th, indicating a struggle to gain traction in this competitive market.
In contrast, Old Pal's performance in New Jersey presents a more optimistic picture, particularly in the Flower category, where they climbed from 22nd in August to 14th by November, showcasing a strong upward trajectory. However, their Pre-Roll category saw a decline from 20th to 26th, suggesting a mixed performance across different product lines. Meanwhile, in Maryland, Old Pal improved its Flower ranking from 25th to 22nd in October before dropping to 29th in November, indicating volatility in consumer preference. It's worth noting that Old Pal did not appear in the top 30 for Flower in Missouri until September, where they started at 55th and improved to 49th by November, suggesting a potential growth opportunity in this emerging market.
Competitive Landscape
In the New Jersey Flower category, Old Pal has shown a notable upward trend in rank, moving from 22nd place in August 2025 to 14th place by November 2025. This improvement in rank is accompanied by a significant increase in sales, suggesting a growing consumer preference for Old Pal's offerings. In contrast, Triple Seven (777) maintained a relatively stable position, fluctuating slightly between 11th and 12th place, while Kind Tree Cannabis experienced a decline from 7th to 15th place over the same period, indicating potential challenges in maintaining its market share. The Lid remained consistent around the 13th position, and Legend showed a slight improvement from 19th to 16th place. Old Pal's upward trajectory in rank and sales highlights its growing competitiveness in the market, positioning it as a brand to watch in the New Jersey Flower category.
Notable Products
In November 2025, Delicata Cookies Infused Pre-Roll 1g emerged as the top-performing product for Old Pal, achieving the highest sales figure of 3774 units. Lemon OG Infused Pre-Roll 2-Pack 2.5g followed closely, securing the second rank with notable sales of 3190 units. Blueberry Scone Infused Pre-Roll 1g and KY Jealous Infused Pre-Roll 1g held the third and fourth positions, respectively, showcasing strong sales performance. Orange Drift Ready To Roll 14g maintained its fifth position from September 2025, indicating consistent demand in the Flower category. The rankings for these products in November represent a new entry for the top four, while Orange Drift Ready To Roll 14g remained stable, highlighting its enduring popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
