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Aug-2025
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Overview
Market Insights Snapshot
Old Pal's performance across various states reveals a mixed bag of results, especially in the Flower category. In Colorado, the brand has shown a steady climb from 30th place in May to a consistent 13th place in both July and August, indicating a strong foothold in the state. Conversely, in Arizona, Old Pal did not make it into the top 30 brands for the Flower category during the summer months, which suggests a challenging market presence there. New Jersey presents a more stable scenario with Old Pal maintaining a top 20 position throughout the summer, although there was a slight dip from 19th to 21st place from July to August.
In the Pre-Roll and Vapor Pens categories, Old Pal's performance is varied. In New York, the brand made a notable entry into the Pre-Roll category by July, securing the 59th position. Meanwhile, in Massachusetts, Old Pal's Flower category ranking improved from 47th in May to 38th in August, showing a positive trend. However, their Vapor Pens category in Maryland did not maintain a top 30 ranking after May, indicating potential areas for growth. The brand's varied performance across states and categories highlights the competitive and dynamic nature of the cannabis market, where Old Pal has both opportunities and challenges to navigate.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Old Pal has experienced notable fluctuations in its market position from May to August 2025. Initially ranked 17th in May, Old Pal saw a decline to 21st by August, indicating a downward trend in its competitive standing. This shift is particularly significant when compared to competitors like Brute's Roots, which improved its rank from 24th in May to 19th in August, and Grown Rogue, which managed to re-enter the top 20 by July. Despite Old Pal's initial higher sales figures, the brand's declining rank suggests that competitors are gaining traction, potentially due to strategic marketing or product offerings that better resonate with consumers. Brands like Happy Farmer also demonstrate upward mobility, moving from 29th to 23rd, underscoring a dynamic market where consumer preferences are rapidly shifting. For Old Pal, understanding these competitive dynamics is crucial for regaining market share and enhancing its brand appeal in New Jersey.
Notable Products
In August 2025, the top-performing product from Old Pal was the Animal Mint Cake Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the highest sales figures with 3353 units sold. Following closely, the KY Jealous Pre-Roll 2-Pack (1g) and Mimosa Pre-Roll 2-Pack (1g) secured the second and third positions, respectively. Notably, the Red Bullz Pre-Roll 2-Pack (1g) saw a rise in its ranking to fourth place from its previous position in June, where it was ranked third. The Northern Lights Distillate Cartridge (1g) entered the top five for the first time, marking a significant shift in consumer preferences towards vapor pens. Overall, the pre-roll category continues to dominate the rankings, with a notable increase in sales across the board compared to previous months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
