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Dec-2025
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Overview
Market Insights Snapshot
Old Pal's performance in the Colorado market shows a dynamic shift across its product categories. In the Flower category, the brand experienced a notable improvement from a rank of 24 in November 2025 to 12 in December 2025, indicating a resurgence in popularity. However, the Vapor Pens category tells a different story, with Old Pal not making it into the top 30 brands in December, a decline from its position of 46 in October. This suggests challenges in maintaining a strong foothold in the Vapor Pens market in Colorado. Meanwhile, the Pre-Roll category remained relatively stable, with minor fluctuations in rank, finishing the year at position 13.
In other states, Old Pal's presence also varied significantly. In New Jersey, Old Pal's Flower products saw a decline from rank 17 in November to 24 in December, while the Pre-Roll category showed improvement, climbing back to 22 from a dip to 31 in November. Conversely, in Ohio, Old Pal entered the Vapor Pens market at rank 44 in November, marking its initial entry into the top 30 for that category. In Massachusetts, the brand did not make it into the top 30 in the Flower category by December, indicating a potential area for growth or re-strategization. These movements highlight the brand's varied performance across different states and categories, reflecting both opportunities and challenges in maintaining a competitive edge.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Old Pal experienced fluctuating rankings from September to December 2025, indicating a dynamic market environment. Old Pal's rank improved from 22nd in September to 17th in November, before dropping to 24th in December. This volatility suggests that while Old Pal can capitalize on market opportunities, it also faces significant competition. Notably, Yeti showed a remarkable climb, moving from 55th in September to 20th in November, surpassing Old Pal briefly. Meanwhile, Full Tilt Labs demonstrated a similar pattern to Old Pal, with a peak rank of 17th in October, but also fell to 25th by December. GreenJoy consistently remained close to Old Pal, with a rank of 15th in September and 26th in December. Breakwater maintained a steady presence, improving its rank to 23rd in December. These shifts highlight the competitive pressures Old Pal faces, where maintaining sales momentum is crucial amidst aggressive moves by competitors like Yeti and Full Tilt Labs.
Notable Products
In December 2025, Orange Drift Ready To Roll (14g) emerged as the top-performing product for Old Pal, ascending from its consistent fifth position in September and November to rank first, with a notable sales figure of 4358 units. KY Jealous Pre-Roll 2-Pack (1g) held a strong position, ranking second, although it had previously been the top product in September. Lemon Cyclone RTR (14g) debuted in the rankings at the third position, indicating a successful market entry. Berried Alive Pre-Roll 2-Pack (1g) and Melted Oreoz Ready to Roll (14g) secured the fourth and fifth spots, respectively, both making their first appearance in the rankings. This shift in product rankings highlights a dynamic change in consumer preferences towards the end of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
