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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Old Pal is stocked at 551 licensed dispensaries across Massachusetts, New York, and 15 other states, 87 of them in Massachusetts, with the deepest coverage in Boston, Fall River, Cambridge, Holyoke, and Northampton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Old Pal’s category mix in October 2026 is concentrated in Flower at 75.35% share, with Pre-Roll at 18.11% and Vapor Pens at 6.53%; within this mix, year-over-year declines hit Flower at 43.39% and Pre-Roll at 53.80%, while month-over-month contractions were 21.19% for Flower and 26.01% for Pre-Roll. Vapor Pens also compressed, down 49.87% year over year and 19.18% month over month, while the brand’s average price fell 6.57% year over year to $26.39; combined with a brand-level sales drop of 46.17% year over year and a 24‑month decline of 42.04%, this tilt toward Flower implies overexposure to a category with sharper near-term volume erosion than the rest of the portfolio.
Positioning-wise, a 75.35% Flower dependency alongside a rank of 19 in Flower in Massachusetts suggests limited buffer against category-specific headwinds, especially as Pre-Roll’s 18.11% share is shrinking faster month over month at 26.01% than Vapor Pens’ 19.18%. With Vapor Pens holding only 6.53% share but contracting slightly less month over month than the other two categories, the pattern implies Old Pal’s current mix is suppressing resilience, and reallocating toward formats with comparatively smaller month-over-month declines could moderate volatility while preserving price architecture after the 6.57% average price reduction.
Competitive Landscape
Old Pal sits at rank #19 in MA Flower for October 2026, down 13 spots year over year from #6 in October 2025, with a 7-rank slide since July 2026 when it was #12 and a peak at #11 in June 2026; by contrast, Perpetual Harvest climbed from #5 to #1 while growing sales 130.37% YoY, and High Supply / Supply fell from #2 to #5 alongside a -19.77% YoY sales change, indicating category share is concentrating at the top while mid-tier brands churn. The three-month rank drop of 7 positions for Old Pal versus Farmer's Cut holding #2 after rising from #3 with 40.81% YoY sales growth, paired with Simply Herb slipping from #1 to #3 on a -16.86% YoY decline, signals Old Pal’s trajectory is tied less to broad category contraction and more to losing relative velocity to faster-growing leaders, implying further share erosion if the rank slide from #11 in June 2026 to #19 in October 2026 is not arrested.
Notable Products
Old Pal leaned on novelty in October 2026, with products first sold in the last six months contributing 69.3% of sales and 7 of the top 10 items being new, including Markarita (3.5g) and Citrus Haze Pre-Ground (14g). That weight on recent launches means most of its sales come from newly introduced SKUs rather than long-running staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
