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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Old Pal is stocked at 613 licensed dispensaries across New York, Massachusetts, and 16 other states, 109 of them in New York, with the deepest coverage in New York, Albany, Flushing, Bayside, and Brooklyn. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Old Pal’s mix concentrated further in Flower at 74.92% share, with Flower up 21.66% year over year but down 1.40% month over month, while Pre-Roll held 17.43% share with 9.95% YoY growth and a 7.19% MoM increase. Vapor Pens represented 7.58% share with a 0.43% YoY decline and a 0.35% MoM dip, and Edible was marginal at 0.06% share with a 72.34% YoY contraction and a 10.88% MoM decline. Old Pal ranked 14th in Flower in Massachusetts, and the combination of a large Flower base growing YoY but softening MoM alongside a Pre-Roll MoM lift implies the brand is leaning into inhalables with a tactical tilt toward multi-pack or value-driven Pre-Roll occasions.
The pattern implies a positioning anchored in value-forward inhalables: Flower’s 74.92% share and 21.66% YoY gain create scale for retail visibility, while the 1.40% MoM pullback paired with a 7.19% MoM lift in Pre-Roll points to basket trade-offs toward smaller, ready-to-use formats. With Vapor Pens slipping 0.43% YoY and 0.35% MoM and Edible contracting 72.34% YoY, Old Pal is ceding non-inhalable and vape experimentation to prioritize Flower prominence and Pre-Roll accessibility, which supports a volume-defense stance in Massachusetts where a 14th rank in Flower requires incremental Pre-Roll gains to stabilize month-to-month volatility.
Competitive Landscape
Old Pal is ranked #14 in Massachusetts Flower in July 2026, improving 26 positions from #40 year over year and gaining 8 places from #22 in April 2026; however, it sits three spots below its peak of #11 reached in June 2026 and trails the category leader as Farmer's Cut moved from #4 to #1 while Old Pal moved from #40 to #14, and Simply Herb edged from #1 to #2 as Old Pal climbed from #22 to #14 over the last three months—together indicating that Old Pal’s upward rank trajectory is real but still bounded by top-tier incumbents, implying further gains will require displacing brands entrenched in the top 10.
Notable Products
Old Pal's KY Jealous (14g) posted the steepest movement in July 2026 with a -20.8% month-over-month decline while holding rank 8, contrasting with Sour Diesel Distillate Cartridge (1g) up 23.4% at rank 6. Pre-Rolls occupied five of the top ten ranks, led by Arctic Ape Pre-Roll 2-Pack (1g) at rank 1 and Purple Octane Pre-Roll 2-Pack (1g) at rank 2, indicating mix leadership in a lower-price-per-unit format despite Flower volatility. Grape Ape x Mochi (3.5g) rose 7.5% MoM at rank 9 while Gelato x Melonade (3.5g) sat at rank 4 with $35,658, signaling that premium 3.5g Flower is stabilizing even as bulk 14g weakens. The pattern implies Old Pal is tilting toward Pre-Rolls and select 1g Vape for velocity, while deprioritizing value-ounce Flower that drags margin and rank stability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
