Old Pal

Data Snapshot: Jul 04, 2024
Old Pal Cannabis Brand Logo
$1M+

Jun-2024

Sales

Growth

Trend

6-Month

284

Product Count

SKUs

Old Pal

Overview

Old Pal is a prominent multi-state cannabis lifestyle brand, established in Venice, California, in 2018, revered for its focus on trusted consistency, value, and quality products. The brand's cultivation of its classic strains of Indica, Sativa, and Hybrid is a tribute to the original cannabis growers, offering a back-to-basics approach reminiscent of traditional cannabis consumption practices. Notably, the brand finds its appeal in promoting communal cannabis use, thus enhancing its reach across California, Nevada, Arizona, and Michigan.
Product Trends

Old Pal Categories

Old Pal Sales

Market Insights Snapshot

Old Pal Historical Sales by Category

Old Pal has shown varied performance across different states and categories in recent months. In Arizona, the brand's ranking in the Flower category fluctuated significantly, starting at 26th place in March and climbing to 17th in April before dropping to 31st by June. This decline in ranking corresponds with a noticeable decrease in sales from April to June. Conversely, in Massachusetts, Old Pal maintained a relatively strong position in the Flower category, although it experienced a gradual decline from 8th place in March and April to 12th by June. Despite this downward trend in ranking, the brand still managed to sustain substantial sales figures, indicating a resilient presence in the Massachusetts market.

In Maryland, Old Pal's performance in the Flower category was notable, with a consistent ranking around the mid-teens, reaching as high as 16th place in April and May before dropping to 21st in June. The brand also entered the Pre-Roll category in Maryland in April, securing the 23rd position, which is a positive sign of diversification. Meanwhile, in New York, Old Pal saw a significant improvement in the Flower category, climbing from 34th in April to a commendable 16th place in June, which was accompanied by a substantial increase in sales. However, the brand did not make it to the top 30 in the Pre-Roll category until May, when it debuted at 35th place. These movements highlight Old Pal's varying success across different markets and product categories.

Jun-2024 Rank
Flower
Pre-Roll
31
37
12
21
16
35
Old Pal

Competitive Landscape

In the Massachusetts Flower category, Old Pal has experienced notable fluctuations in its market position over recent months. Despite maintaining a strong start with an 8th place rank in March and April 2024, Old Pal saw a decline to 11th and 12th place in May and June, respectively. This shift in rank coincides with a decrease in sales, indicating potential challenges in maintaining market share. Competitors such as Shaka Cannabis Company and Rythm have shown more stability, with Shaka Cannabis Company consistently ranking in the top 10 and Rythm rebounding to the 10th position in May before dropping again. Meanwhile, Strane demonstrated a positive trend, improving from 19th in March to 11th in June. The competitive landscape suggests that Old Pal needs to address these market dynamics to regain its higher ranking and stabilize sales.

Old Pal market ranking for MA Flower

Old Pal

Notable Products

In June 2024, the top-performing product from Old Pal was Roseanne (3.5g) in the Flower category, with notable sales of 1628 units. The Gummie Bunz Pre-Roll 2-Pack (1g) secured the second position in the Pre-Roll category with impressive sales figures. NF1 (28g) in the Flower category ranked third, though it dropped from its previous top position in March 2024. Mac V2 (3.5g), also in the Flower category, moved down to the fourth spot after being consistently ranked higher in previous months. Lastly, LA Kush Cake (28g) rounded out the top five, making its debut in the rankings for June 2024.

Product Rank
Category
Mar-2024
Apr-2024
May-2024
Jun-2024
Roseanne (3.5g)
Flower
>5
>5
>5
1
Gummie Bunz Pre-Roll 2-Pack (1g)
Pre-Roll
>5
>5
>5
2
NF1 (28g)
Flower
1
3
>5
3
Mac V2 (3.5g)
Flower
>5
4
2
4
LA Kush Cake (28g)
Flower
>5
>5
>5
5
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