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Oct-2025
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Overview
Market Insights Snapshot
Old Pal has demonstrated a varied performance across different states and categories, reflecting both strengths and areas for improvement. In Colorado, Old Pal's Flower category experienced fluctuations, peaking at a rank of 10 in August 2025 before dropping to 16 by October. Meanwhile, their Pre-Roll category maintained a more stable performance, staying within the top 12 throughout the four months. However, the Vapor Pens category did not make it into the top 30, indicating potential challenges in this segment. In New Jersey, Old Pal's Flower category showed a promising upward trend, climbing to the 16th rank by October, while Pre-Rolls saw a slight dip in ranking.
In Massachusetts, Old Pal's Flower category gradually improved its position, moving from 40th in July to 34th in October. This steady improvement suggests a growing acceptance of their products in the state. Conversely, in New York, the Flower category showed a significant rise in ranking, reaching 45th by October from 67th in July, indicating a positive trend in market penetration. However, the Pre-Roll category in New York did not sustain its ranking within the top 30 by October, which might point to competitive pressures or shifting consumer preferences. In Maryland, Old Pal's Flower category remained relatively stable, while their Pre-Rolls did not make it into the top 30 in July, suggesting potential market entry challenges or a need for strategic adjustments.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Old Pal has demonstrated a notable upward trajectory in recent months. Starting from a rank of 19 in July 2025, Old Pal experienced a dip in August, falling out of the top 20, but quickly rebounded to rank 20 in September and achieved its highest position at rank 16 in October. This positive trend in ranking is mirrored by a significant increase in sales, culminating in a strong performance in October. In contrast, Grown Rogue showed fluctuating rankings, peaking at 17 in both July and October, but dropping out of the top 20 in September. Meanwhile, Fresh Cannabis maintained a relatively stable presence, consistently ranking within the top 15, and Legend showed a slight decline from rank 17 in August to 18 in October. A notable competitor, Full Tilt Labs, made a significant leap from being outside the top 20 in July to securing the 15th spot by October, indicating a rapid growth trajectory. This competitive environment highlights Old Pal's resilience and potential for continued growth in the New Jersey flower market.
Notable Products
In October 2025, the top-performing product for Old Pal was Kushberry Pre-Ground (7g), securing the number one rank with sales reaching 3511 units. Mint Cookie Kush Ready To Roll (14g) followed closely as the second highest-selling product. Blue Razz Runtz Distillate Cartridge (1g) maintained a consistent third place from earlier months, showcasing stable demand. Red Bullz (14g) entered the ranks at fourth place, while Northern Lights Distillate Cartridge (1g) slipped slightly from its previous fourth-place position in August to fifth in October. The rankings indicate a strong preference for flower products, with vapor pens showing steady but slightly declining performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
