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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Old Pal’s mix in June 2026 concentrated 74.69% in Flower with 33.69% year-over-year growth but a 9.02% month-over-month decline, while Vapor Pens rose 40.13% year-over-year with a 0.61% month-over-month increase and now sit at 8.18% share; in contrast, Pre-Roll holds 17.06% share with 7.19% year-over-year growth yet fell 31.28% month-over-month. Edible’s 0.07% share contracted with an 83.90% year-over-year drop and an 83.05% month-over-month slide, and the brand’s average price moved down 5.28% year-over-year to $26.85 alongside overall brand sales up 28.07% year-over-year. The pattern implies Old Pal is leaning into value within Flower while quietly reallocating momentum toward Vapor Pens, using price to defend share as short-term softness in Flower and Pre-Roll signals mix volatility.
With Flower anchoring share at 74.69% while ranking 16 in Flower in Massachusetts, and Vapor Pens gaining 40.13% year-over-year against a 0.61% month-over-month uptick, Old Pal’s positioning skews toward mass Flower availability with a growth option in inhalables; the 31.28% month-over-month Pre-Roll decline indicates a tactical pullback or seasonal dip that reallocates demand. Given brand sales up 28.07% year-over-year alongside a 5.28% price decrease, the thesis is that Old Pal is trading margin for scale in Flower while cultivating a secondary growth lane in Vapor Pens to diversify away from the month-over-month swings in Flower and Pre-Roll.
Competitive Landscape
Old Pal sits at rank #17 in New Jersey Flower for June 2026, improving 5 places year over year from #22 and climbing 5 positions since March 2026 from #22, while also retreating 5 spots from its peak at #12 reached in May 2026; in contrast, Find. surged from #12 to #1 with a 225.99% year-over-year sales increase and Ozone held near the top moving from #2 to #2 despite a 10.61% sales decline, indicating that Old Pal’s mid-pack ascent is occurring alongside rapid share consolidation at the top and implies its trajectory depends on sustaining incremental rank gains while higher-velocity leaders widen gaps.
Notable Products
Chem Reserve Pre-Roll 2-Pack (1g) posted the standout movement in June 2026 with a +153.5% month-over-month surge to rank 1, while Blue Razz Runtz Distillate Cartridge (1g) slid 31.9% to rank 4. Pre-Rolls occupied four of the top ten ranks including 1, 3, 9, and 10, whereas Vapor Pens clustered at ranks 4, 7, and 8 with one material decline, signaling a tilt toward combustion formats over inhalable hardware. KY Jealous (14g) landed at rank 2 with $126,309 in sales alongside multiple Flower SKUs also in the top ten, indicating that Flower remains a volume pillar even as Pre-Rolls capture momentum. Taken together, the product mix implies Old Pal is reallocating demand toward value-oriented Pre-Rolls while maintaining Flower breadth, with Vapor Pens requiring stabilization to prevent share leakage.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
