Mar-2026
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Overview
Market Insights Snapshot
Old Pal's performance in the Colorado market shows a mixed trajectory across different categories. In the Flower category, Old Pal experienced a fluctuating performance, moving from a rank of 19 in December 2025 to 38 by March 2026, indicating a decline in their standing. Conversely, in the Pre-Roll category, Old Pal maintained a stronger presence, consistently ranking in the top 10, with a notable peak at rank 5 in February 2026. Interestingly, Old Pal entered the Vapor Pens category in March 2026, debuting at rank 43, which suggests a new strategic focus. Meanwhile, in Massachusetts, the brand's Flower category showed a gradual improvement, climbing from rank 42 in December 2025 to 36 by March 2026, reflecting steady growth.
In Maryland, Old Pal's performance in the Flower category remained relatively stable, with slight fluctuations, maintaining a position within the top 30 throughout the observed period. However, in the Pre-Roll category, Old Pal did not make it to the top 30 in February 2026, which could be a point of concern. The New Jersey market showed positive momentum for Old Pal's Flower category, with a rise in ranking from 32 in December 2025 to 22 in March 2026, alongside increasing sales figures. In contrast, New York saw a decline in both the Flower and Pre-Roll categories, with the latter dropping to rank 63 by March 2026. Meanwhile, Old Pal's entry into the Ohio market in the Flower category in January 2026, albeit at rank 58, marks a new geographic expansion effort.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Old Pal has shown a notable upward trajectory in its rankings from December 2025 to March 2026, moving from 32nd to 22nd place. This consistent improvement suggests a positive reception in the market, especially when compared to competitors like Fresh Cannabis, which experienced fluctuating ranks, ultimately dropping from 20th to 23rd. Meanwhile, Illicit / Illicit Gardens also saw a rise in rank, peaking at 17th in February before settling at 21st in March. Despite Pete's Farmstand maintaining a higher rank overall, their decline from 10th to 20th indicates potential challenges. Full Tilt Labs faced a downward trend, dropping from 21st to 24th, which may have contributed to Old Pal's improved positioning. These dynamics highlight Old Pal's growing presence and potential to capture more market share in the New Jersey Flower category.

Notable Products
In March 2026, Old Pal's top-performing product was Purple Starfruit 14g in the Flower category, achieving the number one rank with sales of 2,696 units. Northern Lights Distillate Cartridge 1g and Sour Diesel Distillate Cartridge 1g secured the second and third positions, respectively, both in the Vapor Pens category. The Blue Razz Runtz Distillate Cartridge 1g followed closely in fourth place, while Blue Dream Distillate Cartridge 1g rounded out the top five. Notably, all these products were not ranked in the previous months, indicating a significant surge in popularity and sales for March. This shift suggests a strategic focus or seasonal demand influencing Old Pal's product lineup and consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







