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Apr-2025
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Overview
Market Insights Snapshot
Old Pal's performance across various states and categories reveals a mixed picture. In the Arizona Flower category, the brand struggled to maintain a top-30 presence, peaking at rank 31 in March 2025 before dropping out of the top 30 in April. Meanwhile, in California, Old Pal showed significant improvement, climbing from outside the top 100 to rank 75 by March 2025. This upward trend is mirrored in Maryland, where the Flower category saw Old Pal rise from rank 33 in January to a peak of rank 20 in March, although it slipped slightly to rank 23 by April. Conversely, in Massachusetts, Old Pal's Flower category performance declined, dropping from rank 13 in January to 33 by April.
In terms of category diversification, Old Pal's Pre-Roll segment in Colorado demonstrated consistent strength, maintaining a stable position at rank 12 in both March and April 2025. However, the Vapor Pens segment in Maryland experienced volatility, peaking at rank 27 in March before falling back to rank 37 in April. Notably, in New Jersey, Old Pal's Flower category saw a promising rise to rank 17 in March, although it fell back to rank 23 by April. The Vapor Pens category in New Jersey also showed progress, entering the rankings at 35 in March and improving to 31 by April. These movements highlight Old Pal's varied performance across both states and product categories, indicating areas of both opportunity and challenge.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Old Pal has experienced fluctuating rankings from January to April 2025, indicating a dynamic market position. Starting at rank 22 in January, Old Pal saw a dip to 26 in February, a significant improvement to 17 in March, before dropping again to 23 in April. This volatility contrasts with the upward trajectory of Grown Rogue, which consistently climbed from rank 38 in January to 24 in April, and Legend, which improved from 28 to 22 over the same period. Meanwhile, Niche maintained a relatively stable position, hovering around the top 20. Despite these fluctuations, Old Pal's sales peaked in March, suggesting strong consumer demand during that month. However, the subsequent decline in both rank and sales in April highlights the competitive pressure from other brands, emphasizing the need for strategic marketing efforts to sustain and improve Old Pal's market position in New Jersey.
Notable Products
In April 2025, the top-performing product from Old Pal was the Dosido Sherbet Pre-Roll 2-Pack (1g) in the Pre-Roll category, securing the number one rank with sales of 2,605 units. Following closely was the Animal Mint Cake Pre-Roll 2-Pack (1g), which ranked second. The Triangle Breath Pre-Roll 14-Pack (7g) and Animal Mint Cake Blunt (2g) took the third and fourth spots, respectively, in the same category. Notably, the Red Bullz (14g) in the Flower category fell to the fifth position from its previous rank of second in March 2025. This shift in rankings highlights a strong performance by the Pre-Roll products in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
