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Sep-2025
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Overview
Market Insights Snapshot
Old Pal's performance across various states and categories reveals a mixed landscape. In Colorado, Old Pal has shown a commendable upward trajectory in the Flower category, moving from 26th place in June to consistently staying within the top 15 by September. This indicates a strong presence and increasing consumer preference. However, their Vapor Pens category in Colorado is struggling to break into the top 30, which could be an area for potential improvement. Meanwhile, in Massachusetts, Old Pal's Flower category has been climbing steadily, moving from 53rd in June to 36th in September, suggesting a growing foothold in this market.
In New Jersey, Old Pal maintains a relatively stable position in both the Flower and Pre-Roll categories, with slight fluctuations but staying mostly within the top 20, indicating consistent consumer demand. Conversely, their performance in New York has seen more volatility, particularly in the Flower category, where they moved from 60th in June to 49th in August before dropping back to 54th in September. This suggests a competitive market with room for growth. In Ohio, their presence in both the Flower and Vapor Pens categories has dwindled, as they did not rank in the top 30 by September, potentially signaling challenges in maintaining market share.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Old Pal has experienced fluctuations in its market position over the summer of 2025. Starting in June, Old Pal was ranked 19th, maintaining this position in July before dropping out of the top 20 in August, only to rebound to 20th place in September. This volatility is set against the backdrop of competitors like Cookies, which maintained a stronger presence with a consistent top 20 ranking, peaking at 14th in July and August before slipping to 18th in September. Meanwhile, Legend showed significant upward momentum, climbing from 30th in June to 19th by September, suggesting a growing consumer preference. Brute's Roots also demonstrated competitive strength, ranking as high as 15th in July. The shifts in rankings and sales indicate a dynamic market where Old Pal faces stiff competition, necessitating strategic adjustments to regain and sustain higher market positions.
Notable Products
In September 2025, the top-performing product for Old Pal was KY Jealous Pre-Roll 2-Pack (1g) in the Pre-Roll category, climbing to the number one rank with a notable sales figure of 7390. Animal Mint Cake Pre-Roll 2-Pack (1g) followed closely, taking the second spot, despite being the top product in August. Mimosa Pre-Roll 2-Pack (1g) ranked third, dropping one position since the previous month. Red Bullz Pre-Roll 10-Pack (3.5g) made its debut in the rankings at fourth place, while Humboldt Kush Infused Pre-Roll 2-Pack (2.5g) rounded out the top five. This month saw a reshuffling in rankings with KY Jealous Pre-Roll making a significant leap to the top from the third position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
