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Apr-2026
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Overview
Market Insights Snapshot
Old Pal's performance across various states and categories in early 2026 reveals some intriguing trends. In Colorado, Old Pal's Flower category saw a significant improvement in February, jumping to 15th place from 35th in January, but it couldn't maintain this momentum, dropping out of the top 30 by March. However, their Pre-Roll category consistently performed well, maintaining a top 10 position throughout the period, peaking at 6th place in February and March. In the Vapor Pens category, Old Pal appeared in the rankings for the first time in March at 43rd position, indicating a potential area for growth. Meanwhile, in Massachusetts, Old Pal's Flower category showed a positive upward trend, improving its rank from 40th in January to 24th by April, which was accompanied by a substantial increase in sales.
In New Jersey, Old Pal's Flower category maintained a strong presence, consistently ranking in the top 30, though it experienced a slight dip from 22nd to 25th place from March to April. The Pre-Roll category, however, struggled to maintain a foothold, dropping out of the top 30 in March before returning to 48th place in April. In New York, Old Pal's Flower category saw a decline, moving from 41st in January to 55th by April, while their Pre-Roll category faced even more challenges, ending up at 79th place in April. Interestingly, in Ohio, Old Pal's Vapor Pens category showed promise, jumping from 50th place in January to 39th by April, suggesting potential growth in this market segment.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Old Pal has shown a fluctuating yet resilient performance. Despite not ranking in the top 20, Old Pal's rank improved from 26th in January 2026 to 22nd by March, before slightly declining to 25th in April. This suggests a competitive market where Old Pal is striving to gain a foothold. In comparison, Fresh Cannabis experienced a similar trend, starting at 20th and ending at 24th, indicating a close competition with Old Pal. Meanwhile, Illicit / Illicit Gardens maintained a stronger position, ranking as high as 19th and only dropping to 26th by April, which could pose a challenge for Old Pal. Brute's Roots showed a notable rise in April, jumping to 23rd, which might suggest a growing threat. Despite these challenges, Old Pal's sales remained relatively stable, with a notable peak in March, indicating potential for growth if strategic adjustments are made.
Notable Products
In April 2026, Old Pal's top-performing product was Purple Starfruit (14g) in the Flower category, maintaining its number one ranking from March with sales of 2,653 units. Gorilla Glue (14g) emerged as the second top seller in the Flower category, marking its debut in the rankings. Blueberry Burst Pre-Roll 2-Pack (1g) secured the third spot, indicating strong performance in the Pre-Roll category. Sun Cake (14g) followed in fourth place, while Orange Drift Pre-Roll 14-Pack (7g) remained consistent at fifth, having previously ranked fifth in February. Notably, Purple Starfruit's sustained top position highlights its continued popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
