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Aug-2024
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Overview
Market Insights Snapshot
Old Pal has shown varied performance across different states and categories. In Arizona, the brand's ranking in the Flower category has seen a downward trend, moving from 23rd place in May 2024 to falling out of the top 30 by August 2024. This decline is mirrored in their sales figures, which have decreased significantly over the same period. In contrast, Old Pal has maintained a relatively stable position in the Flower category in Illinois, holding steady around the mid-50s, though it has not broken into the top 30. The Pre-Roll category in Illinois also saw Old Pal drop out of the top 30 after June 2024, indicating a need for strategic adjustments in this market.
Meanwhile, in Massachusetts, Old Pal has experienced a positive trajectory in the Flower category, climbing from 15th in July 2024 to 10th in August 2024, accompanied by a notable increase in sales. However, their Vapor Pens category did not make it into the top 30 after May 2024, suggesting room for improvement. In Maryland, the brand's Flower category ranking has fluctuated, dropping to 32nd in July 2024 but recovering slightly to 29th in August 2024. Interestingly, Old Pal's performance in New York shows strong movement in the Flower and Pre-Roll categories, although they fell out of the top 30 by August 2024. Finally, in Ohio, Old Pal's Vapor Pens category saw a brief appearance in the rankings, reaching 31st in July 2024 before slipping to 41st in August 2024.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Old Pal has shown notable fluctuations in its rank and sales over the past few months. From May to August 2024, Old Pal's rank improved from 12th to 10th, indicating a positive trend in market position. This improvement is significant given the competitive pressures from brands like Shaka Cannabis Company, which consistently maintained a higher rank, peaking at 8th in July. Another competitor, Springtime, demonstrated a remarkable rise from 17th in May to 8th in August, surpassing Old Pal in the latter months. Despite these competitive challenges, Old Pal's sales saw a substantial increase in August, reaching $1,068,656, which is higher than Happy Valley but still trailing behind Shaka Cannabis Company and Springtime. These dynamics highlight the importance for Old Pal to continue its strategic efforts to maintain and improve its market position amidst strong competition.
Notable Products
In August 2024, the top-performing product for Old Pal was Dionysus (28g), achieving the number one rank with sales of 1514 units. Gushers N' Cream Pre-Ground (14g) secured the second position, followed by Dionysus Popcorn (28g) in third place. The fourth spot was taken by 10Gs (28g), while Mac V2 (3.5g) ranked fifth, moving up from its previous third position in July 2024. Notably, Mac V2 (3.5g) had a significant sales increase from 830 units in July to 988 units in August. These shifts indicate a strong performance for larger quantity flower products in August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
