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Feb-2026
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Overview
Market Insights Snapshot
Old Pal's performance across various states and product categories reveals a dynamic landscape with notable shifts. In Colorado, Old Pal's Flower category saw significant movement, peaking at rank 15 in February 2026 after dropping out of the top 30 in January. This upward trajectory is mirrored by a substantial increase in sales for February. Conversely, their Vapor Pens category did not make it into the top rankings, indicating potential challenges or competitive pressures in that segment. Meanwhile, in Massachusetts, Old Pal's Flower category consistently hovered around the 30s, suggesting steady but unremarkable performance in this market.
In New Jersey, Old Pal's Flower category maintained a strong presence, ranking consistently around the 20s, demonstrating resilience amid fluctuating market conditions. However, their Pre-Roll category showed more volatility, with rankings varying between 26 and 33 over the observed months. In New York, the Flower category exhibited a positive trend, improving from rank 49 in November 2025 to 35 by February 2026, indicating growing consumer preference or successful market strategies. The Pre-Roll category, however, did not fare as well, dropping out of the top 50 by February 2026, which might suggest a strategic area for improvement. Meanwhile, Old Pal's entry into Ohio with Flower in January 2026 at rank 57 marks a potential new growth avenue, although Vapor Pens did not maintain a top position, hinting at early-stage market penetration challenges.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Old Pal has experienced fluctuating rankings from November 2025 to February 2026, starting at 20th, dropping to 28th in December, and then recovering to 20th and 21st in the subsequent months. This volatility highlights the competitive pressure from brands like Fresh Cannabis, which consistently maintained higher rankings, peaking at 13th in November and only slightly dropping to 19th by February. Yeti also posed a significant challenge, starting strong at 11th but experiencing a notable decline to 22nd in February, indicating potential market share volatility. Meanwhile, Green Lightning showed a sharp decline from 10th to 23rd in January but rebounded to 20th by February, closely aligning with Old Pal's position. The entry of Craft Kings into the top 30 in January and February further intensifies the competition. These dynamics suggest that while Old Pal faces stiff competition, there is room for strategic maneuvers to regain and stabilize its market position in New Jersey's Flower category.
Notable Products
In February 2026, the top-performing product from Old Pal was Rocket Fuel Ready To Roll Shake (14g) in the Flower category, achieving the number one rank with sales of 3390 units. Following closely, the Kushberry Blunt (2g) in the Pre-Roll category secured the second position with notable sales figures. Berry Melon POP Ready To Roll Shake (14g) and Zoldier OG Ready to Roll (14g) both in the Flower category held the third and fourth ranks, respectively. Lemon Cyclone RTR (14g), also in the Flower category, maintained a consistent presence in the top five, climbing from a previous rank of fourth in December 2025 to fifth in February 2026. These rankings indicate a strong preference for Flower products, with a notable shift in sales dynamics from earlier months where Lemon Cyclone RTR briefly held a higher position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
