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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Old Pal’s May 2026 mix is concentrated in Flower at 72.31% share with 27.37% YoY growth and 25.04% MoM, while Pre-Roll holds 19.36% share with 42.91% YoY but a -4.07% MoM decline; Vapor Pens sits at 7.96% share with -4.02% YoY yet a 29.73% MoM rebound, and Edible remains niche at 0.37% share with -22.93% YoY but 50.31% MoM. Against a brand-level 26.44% YoY sales lift and an average price down 15.70% YoY, the category split implies volume-led gains concentrated in Flower and Pre-Roll, with month-over-month volatility concentrating upside in Flower and Vapor Pens.
Positioning-wise, concentration in Flower alongside an 11th rank in Flower in New Jersey suggests headroom if the 25.04% MoM momentum is sustained while Pre-Roll’s -4.07% MoM signals potential cannibalization or price-pressure trade-down from a lower average price base of $13.52. The simultaneous 29.73% MoM rise in Vapor Pens and 50.31% MoM lift in Edible, despite their smaller 7.96% and 0.37% shares, indicates a testing phase that could diversify dependence on Flower if conversion holds, but current shares mean near-term brand trajectory remains tied to Flower’s rank progression and the 15.70% YoY price decrease.
Competitive Landscape
Old Pal sits at rank #11 in NJ Flower in May 2026, an improvement of 10 positions from #21 a year earlier, and up 12 spots from #23 three months ago; this rise coincides with peers shifting positions, as Find. climbed from #15 to #1 with 189.3% year-over-year sales growth while Ozone slipped from #1 to #2 alongside a 25.9% sales decline. With a peak rank of #11 reached in May 2026 and competitors like Garden Greens falling from #2 to #5 amid a 44.9% drop, Old Pal’s upward rank trajectory implies it is gaining relative share as the competitive set reshuffles and could push into the top 10 if current momentum persists.
Notable Products
Oreoz Pre-Roll 2-Pack (1g) posted the standout movement in May 2026 with a +73.9% month-over-month surge, climbing into rank 2 while the lead SKU, Blue Razz Runtz Distillate Cartridge (1g), held rank 1 against that momentum; this divergence implies Old Pal’s mix is tilting toward renewed interest in value two-pack pre-rolls even as a single vapor pen anchors the leaderboard. With Vapor Pens occupying ranks 1, 7, and 10 while Pre-Rolls cluster at ranks 2, 3, 5, 6, and 9, the top ten skews toward inhalables, and the rank spread suggests a two-lane strategy where cartridges supply consistent top-end volume and pre-rolls provide step-up growth; the $111,962 posted by Military Chocolate (14g) at rank 4, alongside Flower also landing at rank 8, indicates Flower remains a meaningful, if secondary, ballast. The concentration of five Pre-Rolls in the top ten alongside three Vapor Pens signals merchandising and promo efficiency in those categories, implying Old Pal’s near-term commercial direction favors inhalable accessibility and pack-size variety to drive share gains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
