Jun-2024
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Overview
Market Insights Snapshot
Kiva Chocolate has shown varied performance across different states and categories over the past few months. In Arizona, the brand did not make it into the top 30 rankings for the Edible category from March to June 2024, which suggests a challenging market presence in that state. Conversely, in California, Kiva Chocolate consistently ranked within the top 15, maintaining a strong foothold in a competitive market. Notably, the brand's sales in California saw a slight dip in May 2024 but rebounded in June, indicating resilience and a loyal customer base.
In Illinois, Kiva Chocolate experienced a positive trend, improving its rank from 44th in March to a peak of 38th in May, although it slightly dropped to 40th in June. This suggests a growing but still volatile presence in the state. Meanwhile, in Massachusetts, the brand remained relatively stable, fluctuating between the 20th and 23rd positions, indicating steady performance. Michigan saw a decline in ranking from 32nd in March to 39th in both May and June, which could be a concern for the brand's market strategy there. In Ohio, Kiva Chocolate's ranking showed some fluctuations but remained within the top 21, suggesting a fairly stable market presence.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Kiva Chocolate has experienced fluctuations in its ranking over the past few months, indicating a dynamic competitive environment. Kiva Chocolate's rank shifted from 14th in March 2024 to 13th in April 2024, then dropped to 15th in May 2024 before recovering slightly to 14th in June 2024. This movement suggests that while Kiva Chocolate remains a strong player, it faces stiff competition from brands like Emerald Sky, which consistently ranked higher, maintaining the 12th position in both April and June 2024. Additionally, Clsics showed a notable decline from 10th in March 2024 to 13th in June 2024, potentially opening opportunities for Kiva Chocolate to capitalize on. Meanwhile, ABX / AbsoluteXtracts and Petra have maintained relatively stable but lower ranks, indicating less immediate threat but consistent competition. These insights highlight the importance for Kiva Chocolate to innovate and adapt to maintain and improve its market position amidst a competitive and evolving market.
Notable Products
In June 2024, the top-performing product from Kiva Chocolate was the Milk Chocolate Bar 20-Pack (100mg), maintaining its first-place ranking for the fourth consecutive month with sales of 9,646 units. The Dark Chocolate Munchies Bar 20-Pack (100mg) also retained its second-place position consistently throughout the past months, registering 7,450 units sold in June. The Churro Milk Chocolate Bar 20-Pack (100mg) held steady in third place, although its sales slightly decreased to 5,798 units. The Blackberry Dark Chocolate Bar 20-Pack (100mg) and THC/CBN 5:2 Midnight Mint Dark Chocolate Bar 20-Pack (100mg THC, 40mg CBN) continued to occupy the fourth and fifth spots respectively, showing minor fluctuations in their sales figures. Overall, the rankings for Kiva Chocolate products have remained stable from March through June 2024, indicating consistent consumer preferences.