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Sep-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Tastebudz has shown a notable upward trajectory in the Edible category. Climbing from the 8th position in June 2025 to 6th by September 2025, the brand has demonstrated consistent improvement in its market presence. This positive trend is further substantiated by a significant increase in sales, with September figures reaching a peak compared to previous months. Meanwhile, in the Vapor Pens category, Tastebudz experienced fluctuating rankings, oscillating between the 24th and 18th positions. Despite these shifts, the sales figures indicate a recovery by September, suggesting that consumer interest in their vapor products remains relatively stable.
Conversely, Tastebudz's performance in the state of Illinois presents a different picture. In the Edible category, the brand has struggled to maintain a strong foothold, consistently ranking at 32nd position from July through September 2025. This stagnation in rankings, coupled with a gradual decline in sales, signals challenges in capturing a larger share of the Illinois market. The lack of movement into the top 30 brands highlights potential areas for improvement and strategic recalibration. Understanding these dynamics offers a glimpse into the brand's regional challenges and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Tastebudz has shown a promising upward trajectory in recent months. From June to September 2025, Tastebudz improved its rank from 8th to 6th place, indicating a positive reception and growing consumer preference. This rise in rank is particularly notable when compared to Revel (CO), which experienced a decline from 7th to 8th place during the same period, suggesting a shift in consumer loyalty. Meanwhile, Joyibles maintained a relatively stable position, though it dropped from 6th to 7th place in September, further highlighting Tastebudz's competitive edge. Despite Good Tide and Ript holding steady in their higher ranks, Tastebudz's sales growth, particularly the significant increase in September, underscores its potential to continue climbing the ranks in the Colorado edible market.
Notable Products
In September 2025, the top-performing product for Tastebudz was Nightly Rituals - CBD/CBN/THC 1:1:1 Blueberry Lavender Rosin Gummies 20-Pack, which maintained its first-place ranking since June and achieved sales of 6,923 units. The CBD:THC 50:1 Hybrid Raspberry Lemonade Gummies 20-Pack held steady at second place, showing consistent performance across the months. Sour Green Slapple Gummies 10-Pack remained in third position, bouncing back from a dip to fifth place in July. The Hybrid Assorted Fruit Flavors Rosin Gummies 10-Pack debuted at fourth place, indicating strong consumer interest. Indica Blue Raspberry Live Rosin Gummies 10-Pack entered the rankings at fifth place, highlighting a growing trend in the demand for live rosin products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
