Tastebudz

Data Snapshot: Apr 03, 2024
Tastebudz Cannabis Brand Logo
$1M+

Mar-2024

Sales

Strong Growth

Trend

6-Month

61

Product Count

SKUs

Tastebudz

Overview

TasteBudz is a UK-based, female-owned cannabis brand that's distinguished by its emphasis on quality sourcing and innovative product development. They apply a methodical approach to crafting their confections and solventless cannabis products, which include popular CBD gummies, ensuring high standards of quality. The brand, recognized primarily in Colorado and Michigan, offers their products through leading dispensaries and online channels, broadening its reach and appeal to cannabis enthusiasts.
Markets

Tastebudz Locations

Product Trends

Tastebudz Categories

Tastebudz Sales

Market Insights Snapshot

Tastebudz Historical Sales by Category

In the Colorado market, Tastebudz has shown a consistent and remarkable performance in the Edibles category, maintaining its 5th rank from December 2023 through March 2024. This stability is noteworthy, especially considering the sales in this category increased from 746,605 in December to 1,062,550 in March, indicating a strong and growing consumer base. However, in the Vapor Pens category within the same state, Tastebudz experienced a positive shift, moving from a rank outside the top 30 in December to 25th by March. This upward movement, alongside a significant increase in sales from 231,963 in December to 409,043 in March, suggests a growing acceptance and preference for Tastebudz's offerings in this segment, despite starting from a lower baseline.

On the other hand, the brand's performance in the Oregon market tells a different story, particularly in the Concentrates category. Initially, Tastebudz was not within the top 30 brands in December 2023, as indicated by its 100th rank, and even missed out on ranking in January 2024. However, a significant improvement was observed in the following months, with the brand climbing to 60th in February and 48th in March. While this upward trend is positive, the lack of a top 30 ranking throughout these months highlights challenges in market penetration and consumer recognition in Oregon, compared to its stronger presence in Colorado. This contrast between the states underscores the variability of brand performance across different markets and categories, suggesting room for strategic adjustments and targeted efforts to enhance market share and consumer engagement in less dominant areas.

Mar-2024 Rank
Edible
Vapor Pens
Concentrates
5
25
48
Tastebudz

Competitive Landscape

In the competitive landscape of the edible cannabis market in Colorado, Tastebudz has maintained a consistent position at rank 5 from December 2023 through March 2024, indicating a stable market presence amidst fluctuating dynamics. Notably, Dialed In Gummies and Ript have held stronger positions at ranks 3 and 4 respectively, with Ript showing a significant upward trend in sales, overtaking Dialed In Gummies by March 2024. This shift suggests a growing consumer preference for Ript's offerings over Dialed In Gummies, despite the latter's higher initial sales figures. Meanwhile, Good Tide and Joyibles, ranking just below Tastebudz at 6 and 7, have shown varied sales trends, with Good Tide experiencing a notable increase in sales, potentially challenging Tastebudz's position in the near future. This competitive analysis underscores the importance of monitoring sales trends and market rankings, as shifts can indicate changing consumer preferences and emerging threats or opportunities within the Colorado edible cannabis market.

Tastebudz market ranking for CO Edible

Tastebudz

Notable Products

In March 2024, Tastebudz saw "Nightly Rituals - CBD:CBN:THC 1:1:1 Blueberry Lavender 20-Pack (100mg CBD,100mg CBN,100mg THC)" continue to lead their product lineup, maintaining its number one rank from previous months with sales reaching 14,510 units. Following closely, "CBD:THC 50:1 Hybrid Raspberry Lemonade Gummies 20-Pack (1000mg CBD, 20mg THC)" climbed back up to the second spot after briefly falling to fourth in January, showcasing significant consumer interest. The third place was secured by "Sativa Watermelon Gummies (100mg)," which moved up one position from February, indicating a steady demand for fruit-flavored options. "Hybrid Assorted Fruit Flavors Rosin Gummies (100mg)" and "Indica Blue Raspberry Live Rosin Gummies 10-Pack (100mg)" rounded out the top five, demonstrating a consistent preference for edibles within Tastebudz's product range. This month's rankings highlight a strong performance by edible products, with notable shifts in consumer preferences from previous months.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Nightly Rituals - CBD:CBN:THC 1:1:1 Blueberry Lavender 20-Pack (100mg CBD,100mg CBN,100mg THC)
Edible
1
1
1
1
CBD:THC 50:1 Hybrid Raspberry Lemonade Gummies 20-Pack (1000mg CBD, 20mg THC)
Edible
2
4
2
2
Sativa Watermelon Gummies (100mg)
Edible
4
2
3
3
Hybrid Assorted Fruit Flavors Rosin Gummies (100mg)
Edible
5
3
4
4
Indica Blue Raspberry Live Rosin Gummies 10-Pack (100mg)
Edible
3
5
5
5
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