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Dec-2025
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Overview
Market Insights Snapshot
In the Colorado market, TasteBudz (CO) has shown remarkable consistency in the Edible category, maintaining a steady 6th place ranking from September through December 2025. This stability is noteworthy given the competitive nature of the market. However, in the Vapor Pens category, the brand experienced more fluctuation, starting at 19th place in September and dropping to 28th in October, before climbing back slightly to 26th by December. The variation in rankings for Vapor Pens suggests room for improvement or a need to address competitive pressures in that category.
Meanwhile, in Illinois, TasteBudz (CO) has been striving to establish itself in the Edible category. The brand entered the top 30 in October 2025, ranking 28th, and has maintained a presence, albeit with some fluctuation, closing the year at 31st place in December. This indicates a positive trajectory as they were not in the top 30 in September, suggesting a growing market presence. The movement in Illinois reflects the brand's expanding footprint and potential for further growth in the Edible segment, albeit with the need to solidify its position amidst strong competition.
Competitive Landscape
In the competitive landscape of the Edible category in Colorado, TasteBudz (CO) consistently maintained its position at rank 6 from September to December 2025. Despite a dip in sales from September to October, TasteBudz (CO) rebounded in November, although December saw another decline. This stability in rank suggests a strong brand presence amidst fluctuating sales figures. Competitors such as Ript and Good Tide consistently outperformed TasteBudz (CO) in sales, holding ranks 4 and 5 respectively. Meanwhile, Joyibles and Revel (CO) trailed behind at ranks 7 and 8, with sales figures notably lower than those of TasteBudz (CO). This competitive analysis highlights the importance for TasteBudz (CO) to focus on strategies that can convert its stable ranking into increased sales, potentially closing the gap with higher-ranked competitors.
Notable Products
In December 2025, TasteBudz (CO) maintained its top position with Nightly Rituals - CBD/CBN/THC 1:1:1 Blueberry Lavender Rosin Gummies 20-Pack leading the sales, despite a decrease in sales to 5447 units. The CBD:THC 50:1 Hybrid Raspberry Lemonade Gummies 20-Pack consistently held the second rank throughout the last four months. Strawberry Lemon Fade Gummies 10-Pack showed notable improvement, climbing from fifth in October to third place in December. Sour Green Slapple Gummies 10-Pack, although slipping to fourth in December, exhibited strong sales numbers. Indica Blue Raspberry Live Rosin Gummies 10-Pack remained steady at the fifth position, reflecting consistent consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
