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Oct-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Tastebudz has shown consistent performance in the Edible category, maintaining a steady rank of 6th place in both September and October 2025. This stability in ranking is indicative of a strong market presence, despite fluctuations in sales figures over the months. On the other hand, the Vapor Pens category tells a different story, with Tastebudz experiencing a decline from 19th place in September to 27th in October 2025. This drop indicates potential challenges in maintaining competitiveness in the Vapor Pens market within Colorado, which might require strategic adjustments to regain lost ground.
In Illinois, Tastebudz's performance in the Edible category has shown a positive upward trajectory. The brand improved its ranking from 33rd place in July to 28th place by October 2025, suggesting a growing acceptance and possibly an expanding consumer base in this state. Although the sales figures in Illinois are not as robust as those in Colorado, the upward movement in ranking is a promising sign. However, it is noteworthy that Tastebudz has not secured a position in the top 30 for any other category in Illinois, pointing to areas where there could be opportunities for growth or challenges needing attention.
Competitive Landscape
In the competitive landscape of the Edible category in Colorado, Tastebudz has shown a consistent presence, maintaining a rank of 6th place in September and October 2025, after improving from 7th place in July and August. This upward trend in rank is indicative of a positive reception in the market, despite fluctuations in sales figures. Tastebudz's main competitors include Joyibles, which swapped ranks with Tastebudz from 6th to 7th place in September and October, and Revel (CO), which consistently held the 8th position. Meanwhile, Good Tide and Ript have maintained stronger positions, with Ript holding steady at 4th place and Good Tide at 5th, indicating a more robust market presence. The competitive dynamics suggest that while Tastebudz is making strides in rank, there is still significant competition from brands with higher sales volumes, such as Ript and Good Tide, which may influence Tastebudz's strategies moving forward.
Notable Products
In October 2025, Tastebudz's top-performing product was the Nightly Rituals - CBD/CBN/THC 1:1:1 Blueberry Lavender Rosin Gummies 20-Pack, maintaining its first-place rank for the fourth consecutive month with sales totaling 6972. The CBD:THC 50:1 Hybrid Raspberry Lemonade Gummies 20-Pack also held steady in second place, showing consistency in its performance. Sour Green Slapple Gummies 10-Pack climbed to third place, showing a significant increase in sales from previous months. Strawberry Lemon Fade Gummies 10-Pack, which had not ranked in September, returned to the top four in October. Meanwhile, the CBD/THC 2:1 Sour Water mellow Gummies 10-Pack remained at the fifth position, showing a slight sales improvement compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
