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Aug-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Tastebudz has shown a consistent presence in the Edible category, maintaining a rank within the top 10 over the summer months. Specifically, despite a slight dip from 6th place in May to 8th in June, the brand rebounded to 7th place in July and maintained this position in August. This indicates a stable performance in a competitive market. In contrast, the Vapor Pens category reveals a more volatile performance, with Tastebudz fluctuating between 18th and 25th place. This suggests that while Tastebudz has a strong foothold in edibles, there is room for improvement in their vapor pen offerings.
The performance of Tastebudz in Illinois paints a different picture. The brand's ranking in the Edible category has been outside the top 30 since June, indicating challenges in gaining traction in this market. This could be a result of increased competition or changing consumer preferences. The consistent decline in sales from May through August further underscores this struggle. Such trends highlight the importance of strategic adjustments to capture market share and improve brand visibility in Illinois.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Tastebudz has experienced notable fluctuations in its rankings over the past few months. Starting in May 2025, Tastebudz held the 6th position but saw a dip to 8th in June, before recovering to 7th place in both July and August. This movement indicates a dynamic market environment where Tastebudz is contending closely with other brands. For instance, Joyibles consistently maintained a higher rank, holding the 6th position from June to August, suggesting a stronger market presence during this period. Meanwhile, Incredibles and Revel (CO) have shown varying performances, with Incredibles maintaining a steady 9th place from June to August and Revel (CO) experiencing a drop from 7th to 8th. Despite these shifts, Tastebudz's sales figures reveal a competitive edge, as they consistently surpass those of Incredibles and Revel (CO), although they trail behind Good Tide, which has maintained a strong 5th position with significantly higher sales. This competitive analysis highlights the importance for Tastebudz to strategize effectively to improve its rank and capitalize on its sales potential in the evolving Colorado edible market.
Notable Products
In August 2025, the top-performing product from Tastebudz was Nightly Rituals - CBD/CBN/THC 1:1:1 Blueberry Lavender Rosin Gummies 20-Pack (100mg CBD,100mg CBN,100mg THC), maintaining its first-place rank since May, with sales reaching 6515 units. The CBD:THC 50:1 Hybrid Raspberry Lemonade Gummies 20-Pack held steady at second place, showing consistent performance over the previous months. Sour Green Slapple Gummies 10-Pack improved its rank from fifth in July to third in August, reflecting a notable increase in popularity. CBD/THC 2:1 Sour Water mellow Gummies 10-Pack slipped slightly from third to fourth place, while Strawberry Lemon Fade Gummies 10-Pack continued its decline, dropping to fifth place from its second-place rank in May. Overall, the rankings demonstrate stable leadership by Nightly Rituals, with some shifts in the lower ranks among other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
