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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, TasteBudz (CO) concentrated 70.02% of sales in Edible with a year-over-year decline of 27.96% and a month-over-month drop of 6.84%, while Vapor Pens held 29.41% share with a 12.70% YoY decline and a 13.41% MoM decline. The small Concentrates line accounted for 0.57% share, rising 51.91% YoY but falling 62.64% MoM, alongside an overall average price up 2.08% YoY to $18.13. With Edible ranked 8 in Colorado and both Edible and Vapor Pens retreating MoM, the pattern implies tightening shopper throughput within the core baskets despite category breadth, concentrating execution risk in a single primary category.
The simultaneous 6.84% MoM drop in Edible and 13.41% MoM drop in Vapor Pens, paired with Edible’s 27.96% YoY decline versus Vapor Pens’ 12.70% YoY decline, implies that current positioning over-indexes to a weakening core where price-sensitive units may be softening despite a 2.08% YoY price lift. With Concentrates up 51.91% YoY but only 0.57% share and down 62.64% MoM, the nascent tail is too small to offset core erosion, and the Edible rank of 8 in Colorado suggests mid-pack visibility that could slip if MoM softness persists; the net pattern points to a need to either stabilize Edible velocity or reweight toward faster-recovering segments to prevent further share drift.
Competitive Landscape
TasteBudz (CO) sits at rank #8 in CO Edible for May 2026, down 2 positions year over year from #6, and off 1 spot from February 2026’s #7, while still trailing the peak of #5 reached in January 2025; by contrast, Wyld held #1 with a year-over-year sales decline of 15.3% and Dialed In Gummies stayed #3 with a 20.5% sales increase, indicating competitors are either defending top ranks despite contraction or climbing on growth. Compared with Wana stable at #2 and Good Tide steady at #5 despite a 7.0% sales decline, TasteBudz (CO)’s slippage from #6 to #8 and from #7 to #8 over the last three months implies share is leaking to mid-tier rivals that are holding or gaining position even in mixed demand, signaling that without a shift in mix or promo cadence the brand is more likely to defend a top-10 foothold than re-enter the top-5.
Notable Products
Hybrid Assorted Fruit Flavors Rosin Gummies 10-Pack (100mg) posted the steepest decline in May 2026 at -27.9% MoM and slid to rank 10, while Indica Blue Raspberry Live Rosin Gummies 10-Pack (100mg) also fell -8.5% to rank 6, signaling softness in strain-led rosin SKUs versus mixed-cannabinoid offerings. Nightly Rituals - CBD/CBN/THC 1:1:1 Blueberry Lavender Rosin Gummies 20-Pack (100mg CBD,100mg CBN,100mg THC) held rank 1 with only a -1.7% dip as CBD/THC 50:1 Hybrid Raspberry Lemonade Gummies 20-Pack (1000mg CBD, 20mg THC) stayed at rank 3 with a -0.5% move, indicating stability at the top anchored by functional blends. With four of the top ten being rosin gummies yet mixed-cannabinoid formats occupying ranks 1 and 3, Strawberry Lemon Fade Gummies 10-Pack (100mg) breaking +20.8% MoM at rank 4 contrasts with the -8.9% slide for CBD/THC 10:1 Assorted Gummies 20-Pack (1000mg CBD, 100mg THC), pointing to flavor-led, standard-dose SKUs taking incremental share from higher-CBD packs. The pattern implies TasteBudz (CO) is tilting toward function-forward leaders and flavor-driven 100mg entries while pruning underperforming rosin variants to defend premium positioning and broaden velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
