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Apr-2025
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Overview
Market Insights Snapshot
In the Colorado market, Tastebudz has shown a consistent presence in the Edible category, maintaining a solid ranking of 6th place from January to March 2025, before experiencing a slight dip to 7th place in April. This stability in ranking indicates a strong foothold in the Edible market, despite a noticeable decline in sales from $625,714 in January to $502,414 in April. In contrast, their performance in the Vapor Pens category has been more volatile, with rankings fluctuating between 19th and 26th place over the same period. This variability suggests challenges in maintaining a competitive edge in the Vapor Pens market, which may require strategic adjustments to improve their standing.
In Illinois, Tastebudz has consistently appeared in the top 30 for the Edible category, albeit towards the lower end of the rankings, holding the 25th or 26th position throughout the first four months of 2025. Despite this lower ranking, there has been a positive trend in sales, peaking in March at $221,659 before a slight decrease in April. This indicates a growing consumer interest and potential for upward movement if the brand can capitalize on this momentum. The absence of Tastebudz in the top 30 for other categories in Illinois highlights an opportunity for expansion and diversification to capture a larger market share in the state.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Tastebudz has experienced notable shifts in its ranking and sales performance. Despite maintaining a steady rank of 6th place from January to March 2025, Tastebudz slipped to 7th in April, indicating increased competition. This change in rank is particularly significant given the consistent performance of competitors like Good Tide, which held a stable 5th position throughout the same period, and Joyibles, which improved from 7th to 6th place by April. Tastebudz's sales also showed a downward trend, dropping from January's high, while competitors such as Incredibles and Revel (CO) experienced growth in sales, suggesting a shift in consumer preference or market dynamics. These insights highlight the need for Tastebudz to innovate and strategize effectively to regain its competitive edge in the Colorado edibles market.
Notable Products
In April 2025, Tastebudz's top-performing product was Nightly Rituals - CBD/CBN/THC 1:1:1 Blueberry Lavender 20-Pack, maintaining its number one rank from previous months with a sales figure of 6735. The CBD:THC 50:1 Hybrid Raspberry Lemonade Gummies rose to the second position, showing a steady increase in sales over the months. Strawberry Lemon Fade Gummies climbed back to the third spot, bouncing back from a fourth-place ranking in March. The CBD/THC 2:1 Sour Water mellow Gummies experienced a drop to fourth place, despite consistently high sales. Sour Green Slapple Gummies remained in fifth place, demonstrating stable performance throughout the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
