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Jul-2025
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Overview
Market Insights Snapshot
In Massachusetts, Hellavated's performance in the Pre-Roll category has shown a declining trend, slipping from 18th place in April 2025 to 33rd by July 2025, which indicates a significant drop out of the top 30 brands. The Vapor Pens category, however, tells a more positive story, where Hellavated improved its ranking from 8th to 7th over the same period. This upward movement is coupled with an increase in sales, suggesting a strengthening market presence for their vapor products in this state.
In Maryland, Hellavated maintains a strong position in the Vapor Pens category, holding steady in the top three and even climbing to 2nd place in July 2025. This consistency is a testament to their robust market performance in this segment. Conversely, in Oregon, Hellavated's Pre-Roll category remains competitive, consistently ranking 2nd or 3rd, while their Vapor Pens exhibit some fluctuation, moving from 7th to 5th place by July 2025. Meanwhile, in Washington, the brand's performance in Vapor Pens has not been as favorable, with rankings falling outside the top 30, signaling potential challenges in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Hellavated has demonstrated notable resilience and growth. While Select consistently holds the top position, Hellavated has maintained a strong presence, consistently ranking third from April to June 2025 and advancing to second place in July 2025. This upward movement indicates a positive trend for Hellavated, especially as it surpasses &Shine, which dropped from second to third place in July. Despite a slight dip in sales from May to July, Hellavated's ability to climb in rank suggests effective market strategies and growing consumer preference. Meanwhile, Strane has shown steady improvement, moving from sixth to fourth place over the same period, highlighting a competitive environment where Hellavated's strategic advancements have been crucial for maintaining its market position.
Notable Products
In July 2025, the top-performing product for Hellavated was Juicy Stickz - Blueberry Dream Infused Pre-Roll, maintaining its number one rank from previous months with a notable sales figure of 24,689. Juicy Stickz - Grape Stomper Infused Pre-Roll climbed to the second position, up from third place in May and June 2025. Juicy Stickz - Bomb Popz Infused Pre-Roll dropped to third place, having been in second place in the previous two months. Juicy Sticks - Strawberry Haze Infused Pre-Roll consistently held the fourth position throughout the analyzed months. Juicy Stickz - Passion Fruit Infused Pre-Roll remained steady at fifth place since its introduction in May 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
