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Mar-2026
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Overview
Market Insights Snapshot
In the Massachusetts market, Hellavated has shown notable fluctuations across its product categories. The Pre-Roll category has experienced a slight improvement in rankings, moving from 16th in January 2026 to 11th by March 2026, indicating a positive trend in consumer preference or marketing effectiveness. On the other hand, their Vapor Pens have maintained a relatively stable position, consistently hovering around the 13th rank, which suggests a steady demand but also highlights potential challenges in gaining a stronger foothold among competitors. The consistent presence in the top 15 across these categories is promising, yet the brand's potential for growth in Massachusetts remains contingent on further strategic initiatives.
Hellavated's performance in Maryland and Oregon presents a mixed bag of results. In Maryland, the brand has secured a strong position in the Vapor Pens category, consistently ranking in the top three, which underscores a robust market presence and consumer loyalty. Conversely, the Pre-Roll category in Oregon shows a steady second-place ranking, reflecting a dominant position that could be leveraged for further market expansion. However, the brand's absence from the top 30 in the Vapor Pens category in Washington suggests potential areas for improvement or a need for market re-entry strategies. The varied performance across states indicates both opportunities for capitalizing on existing strengths and the necessity for targeted interventions in underperforming regions.
Competitive Landscape
In the Maryland Vapor Pens category, Hellavated has maintained a strong presence, though it faces stiff competition from other brands. Throughout the period from December 2025 to March 2026, Hellavated's rank fluctuated slightly, starting at 2nd place, dropping to 3rd in February, and then regaining its 2nd place position by March. This indicates a resilient performance despite a notable dip in sales in February. The brand is consistently outperformed by Select, which holds a firm grip on the top rank, showcasing the need for Hellavated to strategize effectively to close this gap. Meanwhile, &Shine and Rove are also key competitors, with &Shine briefly surpassing Hellavated in February. The competitive landscape suggests that while Hellavated is a formidable player, it must innovate and adapt to maintain and improve its market position against these strong contenders.
Notable Products
In March 2026, Hellavated's top-performing product was Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g), maintaining its number one ranking for four consecutive months with notable sales of 24,065 units. Following closely, Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) reclaimed the second spot after slipping to third in February. Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) experienced a slight dip, moving from second place in February to third in March. Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) showed a steady improvement, climbing from fifth in December to fourth in March. Lastly, Juicy Stickz - Variety Infused Pre-Roll 5-Pack (2.5g) consistently held the fifth position, demonstrating stable sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
