Hellavated

Data Snapshot: Apr 03, 2024
Hellavated Cannabis Brand Logo
$1M+

Mar-2024

Sales

Growth

Trend

6-Month

408

Product Count

SKUs

Hellavated

Overview

Hellavated is a notable brand in the marijuana industry, primarily recognized for their high-potency vape cartridges. Originating as a subsidiary of the popular Avitas company, they offer a variety of products including pre-rolls, gummies, and uniquely flavored cannabis items. Hellavated products connect cannabis consumers through shared experiences and are available primarily in Maryland, Massachusetts, Oregon, and Washington.
Product Trends

Hellavated Categories

Hellavated Sales

Market Insights Snapshot

Hellavated Historical Sales by Category

In the dynamic cannabis market, Hellavated has shown varied performance across different states and categories, with notable movements that warrant attention. In Massachusetts, Hellavated's rankings in the Vapor Pens category improved from 30th in December 2023 to 28th in March 2024, alongside a significant sales jump in March, indicating a strong recovery and growing consumer preference. However, in the Edible and Pre-Roll categories within the same state, the brand experienced slight declines in rankings, though it managed to maintain its position within the top 60 brands, suggesting a need for strategic adjustments to regain momentum. Meanwhile, in Michigan, Hellavated's late entry into the Vapor Pens market in March 2024 at rank 79 shows a challenging start, yet it represents a new opportunity for growth in a competitive landscape.

Contrastingly, Hellavated's performance in Maryland stands out, particularly in the Vapor Pens category, where it climbed from the 4th position in December 2023 to the top spot by March 2024, accompanied by a remarkable increase in sales. This achievement underscores Hellavated's strong market presence and consumer acceptance in Maryland. In Oregon, the brand has consistently improved its rankings across Edible, Pre-Roll, and Vapor Pens categories, with the Pre-Roll category witnessing a significant leap to the 2nd position by March 2024 from the 10th position in December 2023. This upward trend across multiple categories in Oregon highlights Hellavated's versatility and strong consumer appeal. However, in Washington, while maintaining steady ranks in the Edible and Vapor Pens categories, the brand's disappearance from the Concentrates category after December 2023 indicates a potential area for reevaluation and strategic focus.

Mar-2024 Rank
Edible
Pre-Roll
Vapor Pens
Concentrates
55
43
28
1
79
12
2
6
22
3
17
Hellavated

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Maryland, Hellavated has shown a notable upward trajectory, moving from the 4th position in December 2023 to leading the pack by March 2024. This shift not only underscores Hellavated's growing dominance but also highlights the intense competition within the category. Its main competitor, Select, although consistently holding the top spot from December 2023 to February 2024, was eventually overtaken by Hellavated by March 2024. This change in rank is significant, considering Select's sales were higher in December 2023 but saw Hellavated surpass them by March 2024. Another notable competitor, Fuzed, has also shown volatility in its rankings, moving from 7th to 4th and then to 3rd, indicating a competitive push but not quite matching the sales performance and rank improvement of Hellavated. The directional trends suggest that Hellavated's strategies and market acceptance are effectively positioning it ahead of its competitors, making it a brand to watch in Maryland's Vapor Pens market.

Hellavated market ranking for MD Vapor Pens

Hellavated

Notable Products

In March 2024, Hellavated's top product was Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) with a remarkable sales figure of 27,513 units, maintaining its top position from February. Following closely, Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) and Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) secured the second and third ranks respectively, with Bomb Popz experiencing a slight drop in rank from its leading position in January. Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) and Juicy Stickz - Raspberry Haze Infused Pre-Roll (0.75g) consistently held their fourth and fifth positions over the past three months. These rankings indicate a stable consumer preference within Hellavated's product line, with the top 3 products showing a strong hold in the market. The sales trends and rankings from December 2023 to March 2024 highlight Hellavated's sustained popularity and consumer demand for their infused pre-rolls.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g)
Pre-Roll
3
2
1
1
Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g)
Pre-Roll
1
1
2
2
Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g)
Pre-Roll
2
3
3
3
Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g)
Pre-Roll
4
4
4
4
Juicy Stickz - Raspberry Haze Infused Pre-Roll (0.75g)
Pre-Roll
5
5
5
5
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