Market Insights Snapshot
In the Edible category, Hellavated has seen a consistent improvement in its ranking in Massachusetts from 78th to 59th between July and October 2023, indicating a positive trend. However, in Michigan, despite an initial improvement, the brand slipped from 63rd to 67th in October. In Missouri, the brand's ranking remained relatively stable, but there was a significant drop in October. In Oregon and Washington, the brand maintained a strong position within the top 20.
Looking at the Vapor Pens category, Hellavated held a strong position in Maryland, fluctuating between 1st and 3rd rank from July to October 2023. However, in Massachusetts, the brand's ranking slightly deteriorated from 14th to 24th. In Missouri, the brand's ranking worsened significantly, moving from 56th to 88th. In Oregon and Washington, Hellavated maintained a steady position within the top 20. In the Pre-Roll category, Hellavated had a strong showing in Oregon and Washington, with rankings improving over time, while in Massachusetts, the brand was not in the top 20 in September.
In the Vapor Pens category within Maryland, Hellavated has been consistently competing with Select and AiroPro (formerly IndigoPro) for the top spot. Hellavated climbed to the first rank in August and October 2023, showing a significant increase in sales, while it was ranked third in July and September. In contrast, Select and AiroPro (formerly IndigoPro) have seen a more stable ranking and sales pattern, with Select maintaining the second rank in July, August, and October, and AiroPro (formerly IndigoPro) holding the first and second ranks in July and August respectively. It's worth noting that in the months where Hellavated didn't hold the top rank, it was not due to a drop in sales but rather the competitive nature of this market. The fluctuating rankings indicate a highly competitive market, with Hellavated showing a strong performance and potential for growth.
In October 2023, Hellavated's top-selling product was the Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g), which sold a total of 28,786 units. This product maintained its top rank from the previous months. The second and third best-selling products were the Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) and the Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g), respectively, both also retaining their ranks from previous months. The Juicy Sticks - Peach Cobbler Infused Pre-Roll (0.75g) held steady at the fourth rank, whereas the Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) dropped to fifth place from its previous fourth rank in July 2023.