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Oct-2026
Sales
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6-Month
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Avg Price
YoY Sales Change
YoY Price Change
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Hellavated is stocked at 491 licensed dispensaries across Oregon, Maryland, and 2 other states, 227 of them in Oregon, with the deepest coverage in Portland, Eugene, Salem, Bend, and Medford. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Hellavated concentrated 68.15% of sales in Vapor Pens with year-over-year growth of 1.10% and month-over-month expansion of 6.27%, while Pre-Roll held 24.25% share but contracted by 24.33% YoY and 0.55% MoM. Edible rose to 7.35% share with a 127.16% YoY surge and 16.68% MoM growth, signaling a rapid secondary engine alongside Vapor Pens. With average price up 31.33% YoY against brand sales down 2.92% YoY, the mix indicates unit elasticity pressure in Pre-Roll offset by volume or price resilience in Vapor Pens; the net pattern implies the brand is leaning into higher-priced inhalables while cultivating Edible as a growth hedge.
Hellavated’s rank at 2 in Vapor Pens in Maryland positions the brand to monetize its 68.15% category share even as total brand sales fell 2.92% YoY and the 24-month trend is down 5.33%. The 24.33% YoY decline in Pre-Roll alongside a 1.10% YoY lift in Vapor Pens and a 127.16% YoY jump in Edible implies a barbell strategy: defend a top-tier inhalables rank while reallocating marginal effort toward Edible where momentum and 16.68% MoM growth suggest runway. This mix suggests prioritizing assortment depth and pricing power in Vapor Pens to sustain rank while using Edible’s growth to backfill unit losses from Pre-Roll without diluting overall price architecture.
Competitive Landscape
Hellavated sits at rank #2 in MD Vapor Pens in October 2026, up 1 position year over year from #3, and matching its three-month standing at #2, which implies recent gains have stabilized rather than accelerated. Select held #1 year over year and remains #1 in October 2026, while Rove moved up from #7 to #5 with a 53.2% YoY sales increase, indicating upward pressure from below as Hellavated’s ceiling is defined by a stable leader above. With Hellavated also peaking at #2 in October 2026 and competitor &Shine slipping from #2 to #3 despite a 5.6% YoY sales lift, the pattern implies Hellavated’s path to #1 requires displacing an entrenched leader while defending against faster climbers, making retention at #2 more likely than an imminent breakout.
Notable Products
Hellavated sells most through two vapor pen formats, with All-in-one Disposable at 35.0% of October 2026 sales and Cartridges at 33.1%, while infused pre-rolls add 24.1%. That mix means sales largely come from vape products, with infused pre-rolls as the secondary driver, so most of its sales ride on these two vape formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
