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Jun-2024
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Overview
Market Insights Snapshot
Hellavated's performance in the Pre-Roll category has seen varied movements across different states. In Massachusetts, the brand struggled to maintain a strong presence, falling out of the top 30 rankings in May 2024, which indicates a significant drop in market share. However, they rebounded in June 2024, ranking 38th. On the other hand, Hellavated experienced robust growth in Oregon, where they consistently held the 6th position from March to May 2024 and then climbed to 3rd in June 2024, suggesting a positive trend in consumer preference. In Washington, the brand showed stability with a slight fluctuation, maintaining a top 5 position throughout the period, even though there was a minor drop from 3rd to 4th in June 2024.
In the Vapor Pens category, Hellavated has shown a strong and consistent performance, particularly in Maryland, where they held the 2nd position from April to June 2024, indicating a solid market presence. In Massachusetts, the brand demonstrated gradual improvement, moving from 18th in March 2024 to 15th in June 2024, reflecting a positive trend. The performance in Oregon also showed promising growth, with Hellavated advancing from 8th to 5th place over the same period. Conversely, in Washington, the brand faced challenges, with rankings fluctuating between 19th and 21st, suggesting a need for strategic adjustments to enhance their market position.
Competitive Landscape
In the Maryland Vapor Pens category, Hellavated has shown a consistent performance, maintaining its rank at the number two spot from April 2024 to June 2024, after climbing from the third position in March 2024. This steady ranking is notable given the strong competition from brands like Select, which has held the top spot consistently, and &Shine, which dropped from second to third place in April 2024. Hellavated's sales have seen a positive trend, especially in June 2024, where it experienced a significant increase, contrasting with the declining sales of &Shine. Meanwhile, Rythm has remained in the fourth position throughout the same period, indicating a stable but less competitive stance compared to Hellavated. These insights suggest that Hellavated is solidifying its position in the market, benefiting from both its stable ranking and increasing sales, which could potentially attract more customer interest and loyalty.
Notable Products
In June 2024, the top-performing product from Hellavated was Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g), which climbed to the number one rank with notable sales of 25,857 units. Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) dropped to the second position after maintaining the top spot for the previous two months. Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) remained consistently at the third position despite a steady increase in sales. Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) held its ground at the fourth rank, showing significant growth in sales figures. A new entrant, Juicy Stickz - Mango Kush Infused Pre-Roll (0.75g), debuted at the fifth position, indicating a promising start in the market.
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