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Mar-2025
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Overview
Market Insights Snapshot
Hellavated has shown varied performance across different states and product categories. In Massachusetts, the brand's presence in the Pre-Roll category has been inconsistent, dropping out of the top 30 in February and March 2025, after a promising rise to rank 23 in January. In contrast, their Vapor Pens have maintained a strong position, hovering around the 10th to 12th rank, although sales have seen a dip from December 2024 to February 2025, before recovering slightly in March. This suggests a resilient brand presence in the Massachusetts Vapor Pens category, despite some fluctuations in sales figures.
In Maryland, Hellavated has consistently held the 3rd rank in the Vapor Pens category, indicating a strong foothold in the market despite a downward trend in sales from December 2024 to March 2025. Meanwhile, in Oregon, Hellavated's Pre-Roll products have consistently maintained the 2nd position, with a notable increase in sales in March 2025, suggesting growing consumer preference. However, their Vapor Pens in Oregon have shown some volatility in rankings, yet they have managed to maintain a top 10 position throughout. In Washington, the brand's performance in the Pre-Roll category has slightly declined over the months, while their Vapor Pens have struggled to break into the top 30 consistently, indicating potential challenges in market penetration or consumer preference.
Competitive Landscape
In the Maryland vapor pens category, Hellavated consistently held the third rank from December 2024 through March 2025, indicating a stable position amidst competitive pressures. Despite maintaining its rank, Hellavated experienced a downward trend in sales over these months, suggesting potential challenges in market penetration or consumer retention. The brand is sandwiched between &Shine, which consistently ranked second, and Rythm, which held the fourth position. Notably, Select dominated the market as the top brand, maintaining the first rank with a significant lead in sales. This competitive landscape highlights the need for Hellavated to innovate or enhance its marketing strategies to close the gap with higher-ranked competitors and reverse the declining sales trend.
Notable Products
In March 2025, Hellavated's top-performing product was Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g), maintaining its position as the number one ranked product with sales of 19,255 units. Following closely, Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) climbed to the second spot, showing a notable increase from its consistent third-place ranking in previous months. Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) experienced a slight drop to third place after leading in December 2024 and holding second in January and February 2025. Juicy Sticks - Peach Cobbler Infused Pre-Roll (0.75g) improved its standing to fourth place, continuing its upward trend from fifth place in the previous months. Lastly, Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) slipped to fifth place, reflecting a decrease in sales despite holding steady in fourth place earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
