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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Hellavated’s mix tilted heavily to Vapor Pens at 62.15% share with year-over-year sales down 11.01% and month-over-month down 4.12%, while Pre-Roll expanded to 33.94% share with year-over-year sales up 19.38% and month-over-month up 1.28%. Edible held 3.71% share with a 4.80% year-over-year decline but an 8.08% month-over-month rise, and Concentrates at 0.18% share fell 36.14% year-over-year yet inched up 1.35% month-over-month; Flower shrank to 0.03% share with a 59.47% year-over-year drop and a 62.90% month-over-month slide. The pattern implies a reweighting toward Pre-Roll growth to offset Vapor Pen contraction, signaling near-term dependence on a two-category barbell rather than a broad multi-category base.
With total brand sales down 2.44% year-over-year and average prices down 6.67%, the combination of a 19.38% year-over-year lift in Pre-Roll and an 11.01% year-over-year decline in Vapor Pens suggests price-led defense in the core alongside volume-led expansion in a lower-priced format; the 8.08% month-over-month gain in Edible against a 4.12% month-over-month dip in Vapor Pens points to incremental trial that can diversify revenue if sustained. Holding rank 4 in Vapor Pens in Oregon while Vapor Pens comprise 62.15% of mix creates concentration risk if the category’s decline persists, so May 2026 positioning implies leaning into Pre-Roll momentum and nurturing Edible growth to reduce reliance on a single category anchor.
Competitive Landscape
Hellavated sits at rank #5 in MD Vapor Pens in May 2026, down two positions from #3 year over year and two positions from #3 in February 2026, after peaking at #2 in April 2026. Competitor movements frame the shift: Select held #1 both this year and last year with a 16.3% year-over-year sales increase, while RYTHM improved from #4 to #3 with an 18.9% year-over-year lift, pushing Hellavated behind both entrants; in contrast, &Shine remained at #2 despite a 21.7% year-over-year sales decline, indicating share is consolidating above Hellavated despite mixed growth. The pattern implies Hellavated’s brief rise to #2 in April 2026 lacked staying power against competitors gaining or holding ground, so the brand’s May 2026 position suggests pressure to defend mid-tier share as momentum concentrates in the top three.
Notable Products
Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) posted the steepest decline at -31.1% month over month while holding rank 5, contrasting with Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) up 13.8% at rank 3. The category concentration is pronounced, with ten of the top ten SKUs in Pre-Roll and four single-stick Juicy Stickz items occupying ranks 1–4, including Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) up 10.9% at rank 1. This mix indicates reliance on a few flagship single-stick flavors at the top while mid-tier flavors are being pruned or rotated, pointing to a focus on depth in leading SKUs over breadth of variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
