Nov-2025
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Overview
Market Insights Snapshot
In examining the performance of Hellavated across various states and product categories, notable trends emerge. In Massachusetts, Hellavated's Pre-Roll category shows a promising upward trajectory, moving from 21st to 18th place from August to November 2025. This indicates a growing consumer preference or successful marketing strategies in this product line. Conversely, their Vapor Pens in Massachusetts have maintained a steady position at 13th, suggesting a stable but not expanding market presence. In Maryland, the Pre-Roll category demonstrates significant progress, ascending from 14th to 9th place over the same period, which could reflect increased demand or competitive pricing strategies. However, the Vapor Pens category in Maryland remains consistently strong, holding a firm 3rd place ranking, highlighting Hellavated's robust market share in this segment.
In Oregon, Hellavated's performance in the Edible category remains relatively stable, maintaining a position at 8th place from September to November 2025. This stability suggests a consistent consumer base, though it may also indicate limited growth potential in this category. Their Pre-Roll products in Oregon have consistently held the 2nd position, reflecting a solid market presence and possibly a leading edge over competitors. Meanwhile, in Washington, the Pre-Roll category has shown some fluctuations, dropping to 10th place in October before recovering to 8th in November, suggesting potential volatility in consumer preferences or market conditions. The Vapor Pens category in Washington, however, has not performed as well, failing to break into the top 30, which might indicate challenges in market penetration or competition from dominant brands. This diverse performance across states and categories provides a nuanced view of Hellavated's market dynamics and areas for potential growth.
Competitive Landscape
In the Maryland vapor pens category, Hellavated has experienced notable fluctuations in its competitive ranking over recent months. Starting in August 2025, Hellavated held the second position but saw a dip to fourth in September, before climbing back to third in October and maintaining this rank in November. This movement indicates a competitive tussle with brands like &Shine, which also shifted ranks, moving from third in August to second in September and October, before dropping to fourth in November. Meanwhile, RYTHM showed a strong performance, improving from fourth in August to second by November, suggesting a potential threat to Hellavated's position. Despite these shifts, Hellavated's sales have shown resilience, with a recovery in October and a slight decrease in November, reflecting a competitive but stable market presence. The consistent top rank of Select underscores the competitive pressure Hellavated faces in maintaining and improving its market position.

Notable Products
In November 2025, Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g) maintained its position as the top-selling product for Hellavated, with sales reaching 24,209 units. Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) held steady at the second rank, while Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) consistently ranked third. Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) remained in fourth place, showing a slight increase in sales compared to previous months. Juicy Sticks - Peach Cobbler Infused Pre-Roll (0.75g) continued to occupy the fifth spot, reflecting stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







