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Feb-2026
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Overview
Market Insights Snapshot
In the state of Massachusetts, Hellavated has shown notable performance in the Pre-Roll and Vapor Pens categories. For Pre-Rolls, the brand fluctuated slightly, improving from 18th place in November 2025 to 13th in February 2026, with a peak at 12th in December 2025. This suggests a relatively stable position within the top 20, indicating consistent consumer interest. Similarly, in the Vapor Pens category, Hellavated demonstrated a strong presence, climbing to as high as 10th place in January 2026, before settling at 12th in February 2026. This upward movement highlights a positive trend in consumer preference for Hellavated's Vapor Pens in Massachusetts.
In Maryland, Hellavated's performance in the Pre-Roll category shows a steady improvement, maintaining a consistent spot at 7th place in both January and February 2026. This stability suggests a loyal customer base and effective market strategies. On the other hand, their Vapor Pens have consistently ranked within the top three, showcasing Hellavated's strong foothold and popularity in this category. In Oregon, the brand has maintained a solid position in the Pre-Roll category, consistently ranking 2nd. However, in Washington, Hellavated's Vapor Pens did not make it into the top 30 after December 2025, indicating a potential area for growth or reevaluation of their market approach in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Hellavated has experienced notable fluctuations in its market positioning over recent months. Initially ranked third in November 2025, Hellavated climbed to second place in December and January, before slipping back to third in February 2026. This shift is particularly significant when compared to competitors like Select, which consistently held the top rank, and RYTHM, which saw a decline from second to fifth place over the same period. Meanwhile, &Shine demonstrated a strong upward trend, moving from fourth to second place by February. Despite Hellavated's dip in February, its sales trajectory from November to January showed robust performance, although February's sales saw a decline, indicating potential challenges in maintaining its competitive edge against brands like Rove, which improved its rank from sixth to fourth. These dynamics underscore the volatility and competitive intensity within the Maryland vapor pen market, highlighting the importance of strategic positioning for Hellavated to sustain and enhance its market share.
Notable Products
In February 2026, the top-performing product from Hellavated was Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g), maintaining its number one rank from the previous months, despite a slight decrease in sales to 20,401 units. Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) climbed to the second position from the third spot in January, showing a positive trend in sales figures. Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) dropped to third place from its previous second-place ranking in January. The Juicy Stickz - Variety Infused Pre-Roll 5-Pack (2.5g) improved its position to fourth place, indicating a growing preference among consumers. Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) saw a decline, moving from fourth to fifth place, reflecting a decrease in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
