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Apr-2025
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Overview
Market Insights Snapshot
In examining Hellavated's performance across various categories and regions, notable trends emerge. In the Massachusetts market, Hellavated experienced significant fluctuations in the Pre-Roll category, where it ranked 24th in January 2025, fell out of the top 30 in February and March, but made a strong comeback to 22nd place by April. This rebound is accompanied by a notable increase in sales, suggesting a recovery in consumer demand. Meanwhile, in the Vapor Pens category, Hellavated maintained a relatively stable position, improving from 10th in January to 8th by April, indicating a consistent consumer base and potential growth in market share.
In Maryland, Hellavated's performance in the Vapor Pens category remained robust, consistently holding a top-three position and climbing to the 2nd spot by April 2025. This stability highlights the brand's strong foothold in the state. Conversely, in Washington, the brand's presence in the Vapor Pens category was more volatile, with rankings fluctuating between 28th and 35th, reflecting challenges in maintaining a competitive edge. However, Hellavated showed resilience in the Pre-Roll category in Washington, improving from 6th to 4th place, signaling potential growth opportunities. In Oregon, the brand consistently held the 2nd spot in Pre-Rolls, underscoring its strong market penetration, while its performance in Vapor Pens saw minor fluctuations, indicating a steady but competitive positioning in the state.
Competitive Landscape
In the Maryland Vapor Pens category, Hellavated has shown a promising upward trend in its competitive standing. Starting the year 2025 consistently in the third position, Hellavated maintained this rank through March, before climbing to second place in April. This rise is significant as it marks a shift in consumer preference, overtaking &Shine, which fell from second to third place. Despite this improvement, Hellavated still trails behind the category leader, Select, which has maintained a firm grip on the top spot throughout the period. Meanwhile, Rythm remains consistently in fourth place, indicating a stable but less competitive position compared to Hellavated's dynamic performance. This competitive landscape suggests that while Hellavated is gaining traction, there is still a significant gap to close with the market leader, Select, to further boost its sales and market share.
Notable Products
In April 2025, Hellavated's top-performing product was Juicy Stickz - Grape Stomper Infused Pre-Roll, which climbed to the first position with sales of 21,315 units. Following closely, Juicy Stickz - Blueberry Dream Infused Pre-Roll secured the second spot, maintaining its position from March. Juicy Stickz - Bomb Popz Infused Pre-Roll, which had been the leader in the first quarter, slipped to third place. Juicy Sticks - Strawberry Haze Infused Pre-Roll held steady at fourth, while Juicy Sticks - Peach Cobbler Infused Pre-Roll consistently remained in the fifth position. Notably, the top three products showed an increase in sales from March to April, indicating a positive trend in their popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
