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Dec-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Hellavated has shown a notable upward trajectory in the Pre-Roll category, moving from the 24th position in September 2025 to an impressive 11th place by December 2025. This indicates a significant increase in popularity and market penetration, supported by a steady rise in sales figures over the months. In the Vapor Pens category, Hellavated maintained a stable presence, consistently ranking around the 12th and 13th positions throughout the same period. This stability suggests a loyal customer base for their vapor products but also highlights an area where further growth could be pursued.
Moving to Maryland, Hellavated's performance in the Vapor Pens category is quite remarkable, climbing from the 4th spot in September to the 2nd spot by December 2025. This upward movement is coupled with a significant increase in sales, indicating strong consumer demand and effective market strategies. In the Pre-Roll category, the brand also showed positive momentum, advancing from the 13th to the 7th position over the same period. Meanwhile, in Oregon, Hellavated maintained a strong foothold in the Pre-Roll category, consistently holding the 2nd position, while in the Edible category, they slightly fluctuated but remained within the top 10. However, in Washington, their presence in the Vapor Pens category was less prominent, as they did not make it into the top 30, indicating potential challenges or opportunities for growth in that market.
Competitive Landscape
In the Maryland Vapor Pens category, Hellavated has shown a promising upward trend in its market position, climbing from 4th place in September 2025 to 2nd place by December 2025. This rise in rank indicates a significant competitive edge over brands like RYTHM, which fluctuated between 2nd and 4th positions during the same period, and Strane, which consistently held the 5th position before moving to 4th in December. Despite Select maintaining a stronghold at the top rank throughout these months, Hellavated's sales growth trajectory suggests a narrowing gap with the market leader. This competitive momentum highlights Hellavated's increasing consumer appeal and market penetration, positioning it as a formidable contender in the Maryland Vapor Pens market.
Notable Products
In December 2025, the top-performing product for Hellavated was the Juicy Stickz - Blueberry Dream Infused Pre-Roll (0.75g), maintaining its number one rank from previous months with a notable sales figure of 26,542 units. The Juicy Stickz - Grape Stomper Infused Pre-Roll (0.75g) remained steady in the second position, showing a significant increase in sales compared to November. The Juicy Stickz - Bomb Popz Infused Pre-Roll (0.75g) held its position at number three, despite fluctuations in rank during earlier months. A new entry, the Juicy Stickz - Variety Infused Pre-Roll 5-Pack (2.5g), debuted at fourth place, indicating strong consumer interest. The Juicy Sticks - Strawberry Haze Infused Pre-Roll (0.75g) slipped slightly to fifth place, although it continued to show consistent sales growth month over month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
