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Jun-2024
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Overview
Market Insights Snapshot
Being has demonstrated a mixed performance across different categories and states in recent months. In Alberta, the brand made a notable appearance in the Edible category, securing the 23rd spot in March 2024. However, it failed to maintain or improve its ranking in subsequent months, indicating potential challenges in sustaining its market position in this category within Alberta. This drop-off suggests that while Being had an initial presence, it may need to reassess its strategies or product offerings to regain traction in the Edible market.
Conversely, in British Columbia, Being has shown consistent and remarkable performance in the Tincture & Sublingual category. The brand has maintained the top position from March through June 2024, showcasing its strong foothold and consumer preference in this segment. This consistency is particularly impressive given the competitive nature of the cannabis market. The steady sales growth, with a notable increase from April to June, underscores the brand's ability to attract and retain customers in British Columbia. This trend reflects a successful market strategy and product appeal in the Tincture & Sublingual category.
Competitive Landscape
In the British Columbia Tincture & Sublingual category, Being has consistently maintained the top rank from March 2024 through June 2024. This unwavering position highlights its strong market presence and consumer preference. Notably, competitors such as Being have not managed to disrupt Being's dominance, as they have not appeared in the top 20 rankings during this period. This stability in rank suggests that Being's marketing strategies and product quality are effectively resonating with consumers, leading to sustained high sales. The consistent top ranking also indicates a positive long-term trend for Being, potentially attracting more customers and increasing brand loyalty in the competitive British Columbia market.
Notable Products
For Jun-2024, the top product from Being is CBG :THC 3:1 Red Raspberry Gummies 4-Pack (30mg CBG, 10mg THC) in the Edible category, maintaining its number one rank for four consecutive months with sales of 1,472 units. The THC Fast Acting Oral Quickstrip 10-Pack (100mg) in the Tincture & Sublingual category holds the second position, slightly improving from third place in March and April. The CBN:THC 3:1 Blue Raspberry Gummies 4-Pack (30mg CBN, 10mg THC) remains steady at the third rank after a brief dip in May. Lastly, the CBD Fast Acting Oral Quickstrip 10-Pack (100mg CBD) has consistently stayed in the fourth position, showing a slight increase in sales from previous months. Overall, the rankings indicate stable performance for Being's top products, with minor fluctuations in sales figures.
Top Selling Cannabis Brands
