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Aug-2024
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Overview
Market Insights Snapshot
The cannabis brand Being has shown remarkable consistency in the Tincture & Sublingual category in British Columbia. For four consecutive months, from May to August 2024, Being has maintained the top rank, demonstrating its strong market presence and customer loyalty in this category. This consistent performance is particularly noteworthy given the fluctuations in sales figures, which saw a dip in July before rebounding strongly in August. Such resilience and ability to retain the number one spot despite market variances highlight the brand's robust positioning in British Columbia's competitive market.
However, Being's performance across other states and categories is less clear. The absence of rankings in the top 30 for any other state or category indicates that the brand may not have a significant presence or competitive edge outside British Columbia's Tincture & Sublingual market. This could be a point of concern or an area for potential growth and expansion. Understanding the factors contributing to their success in British Columbia could provide insights into strategies for improving their market position in other regions and categories.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in British Columbia, Being has consistently maintained its top position from May to August 2024. This unwavering rank suggests a strong brand loyalty and effective market strategy. However, the sales figures reveal some fluctuations, with a notable dip in July 2024 before rebounding in August. This could indicate seasonal variations or competitive pressures. For instance, brands like Brand X and Brand Y have shown varying ranks and sales trends, which might have influenced Being's performance. Despite these challenges, Being's ability to regain momentum in August highlights its resilience and potential for sustained growth in the British Columbia market.
Notable Products
In August 2024, the top-performing product from Being was the THC Fast Acting Oral Quickstrip 10-Pack (100mg) in the Tincture & Sublingual category, which climbed to the number one rank with sales of 1020 units. The CBG :THC 3:1 Red Raspberry Gummies 4-Pack (30mg CBG, 10mg THC) dropped to second place after consistently holding the top spot for the previous three months. The CBN:THC 3:1 Blue Raspberry Gummies 4-Pack (30mg CBN, 10mg THC) maintained a steady third-place ranking, despite a significant drop in sales. The CBD Fast Acting Oral Quickstrip 10-Pack (100mg CBD) improved slightly, moving up to fourth place. The CBD/CBN 2:1 Berry Dream Gummies 20-Pack (200mg CBD, 250mg CBN) remained in fourth place, showing consistent performance in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
