Market Insights Snapshot
The cannabis brand Being has shown a strong performance in the Tincture & Sublingual category across several states. In British Columbia, Being has consistently held the top ranking from July to October 2023, indicating a strong preference for this brand among consumers in this category. The same trend is observed in Saskatchewan, where Being has also maintained the number 1 rank over the same period. However, it's worth noting a decrease in sales in October 2023 in British Columbia, which could suggest a shift in consumer preferences or market dynamics.
In Ontario, Being holds a steady second place in the Tincture & Sublingual category over the four months. This demonstrates a stable consumer base and a strong market presence despite not being the top brand. Interestingly, in Alberta, Being only appears in the top 20 brands in August 2023, ranking 4th. This could be due to a variety of factors such as increased marketing efforts or changes in distribution. However, the lack of ranking in the other months suggests there is room for improvement in this market.
In the Tincture & Sublingual category for British Columbia, the cannabis brand Being has consistently maintained its top rank from July to October 2023. Despite this, there's a noticeable downward trend in sales over this period, with a significant drop in October. This could be due to increased competition or changes in consumer preferences. It's crucial for Being to understand the dynamics of its competitive landscape to maintain its leading position. Detailed data on competitors' performance can provide valuable insights into market trends and help Being strategize effectively to sustain its dominance in the British Columbia market.
In October 2023, Being's top-performing product was the THC Fast Acting Oral Quickstrip 10-Pack (100mg), maintaining its number one rank from the previous three months. This product sold 1417 units in October, a significant decrease from September's 2457 units. The second highest performing product was the CBD Fast Acting Oral Quickstrip 10-Pack (100mg CBD), which also held its rank from previous months. However, this product saw an increase in sales, moving from 40 units in September to 51 units in October. It's noteworthy that despite shifting sales figures, the rankings of these two products remained consistent over the four-month period.