Market Insights Snapshot
In the Arizona market, Jeeter's performance across categories is a mixed bag. The brand's Pre-Roll category consistently maintains the top spot from July to October 2023, demonstrating a strong consumer preference. However, its Flower category shows a significant drop in ranking from 79 in July to an absence in the top 20 by September, indicating a decline in popularity or market share. Interestingly, the Vapor Pens category shows a positive trend, improving its rank from 6 in July to 3 in October.
Meanwhile, in the California and Michigan markets, Jeeter continues to dominate the Pre-Roll category, maintaining the number one position throughout the period. This suggests a strong brand presence and consumer loyalty in these states. On the other hand, in the Vapor Pens category in California, Jeeter seems to have hit a plateau, maintaining a rank of 10 from September to October. This could imply a stable but competitive market for Jeeter in this category. Without divulging too much, it's safe to say that Jeeter's performance varies across states and categories, with some clear areas of strength and others that might require strategic attention.
In the Pre-Roll category in California, Jeeter has consistently maintained its top position in terms of rank from July to October 2023. However, it's worth noting that Jeeter's sales have been on a slight downward trend during this period. In contrast, its closest competitors, STIIIZY and Presidential, have seen an increase in sales over the same period. STIIIZY, consistently ranked second, has seen a steady increase in sales, while Presidential, ranked third, has shown a significant sales boost. This indicates that while Jeeter remains the market leader, its competitors are gaining ground. The absence of any brand from the monthly rankings indicates that they did not make it to the top 20 brands for the Pre-Roll category in California for that month.
In October 2023, the top-performing product from Jeeter was the 'Baby Jeeter - Berry White Liquid Diamond Infused Pre-Roll 5-Pack (2.5g)' with a remarkable sales figure of 30,677 units. Following closely in second place was the 'Baby Jeeter - Granddaddy Purple Infused Pre-Roll 5-Pack (2.5g)', maintaining its position from July 2023. The 'Baby Jeeter - Mango Sherbert Infused Pre-Roll 5-Pack (2.5g)' emerged as the third best-selling product, making its debut in the rankings. Despite a slight drop from September, the 'Baby Jeeter - Strawberry Shortcake Infused Pre-Roll 5-Pack (2.5g)' secured the fourth spot. Finally, the 'Baby Jeeter - Watermelon Zkittlez Diamond Infused Pre-Roll 5-Pack (2.5g)' rounded out the top five, experiencing a slight dip from its second-place position in August.