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Jul-2025
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Overview
Market Insights Snapshot
Jeeter has demonstrated a strong performance in the Pre-Roll category across several key markets. In California, Massachusetts, and Michigan, Jeeter consistently held the top rank from April to July 2025. This indicates a solid market presence and consumer preference in these states. However, in Ontario, Jeeter's rank slipped from first in April to third by July, suggesting increased competition or changing consumer preferences. Meanwhile, in Arizona, Jeeter maintained its dominance in the Pre-Roll category, holding the number one spot consistently, although there was a noticeable decline in sales volume over the months.
In the Vapor Pens category, Jeeter's performance varied more significantly. In Arizona, Jeeter improved its position from eighth to sixth in June, before settling at seventh in July, indicating a competitive but somewhat stable market presence. In California, Jeeter showed a steady climb, reaching the eleventh position by June and maintaining it in July, which could suggest increasing consumer interest or successful marketing strategies. Notably, Jeeter was not in the top 30 for Vapor Pens in Michigan for April and May, but entered the rankings at thirteenth in June, which marks a positive entry into this market segment. This mixed performance across states and categories highlights both the challenges and opportunities for Jeeter in expanding its market share.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Jeeter has consistently maintained its position as the top-ranked brand from April to July 2025. Despite facing stiff competition, Jeeter's sales figures have shown a steady upward trend, indicating robust market demand and effective brand strategies. Notably, STIIIZY has held the second position throughout the same period, with sales figures significantly lower than Jeeter's, yet showing a positive growth trajectory. Meanwhile, Presidential has improved its rank from fifth to third, reflecting a strategic gain in market share, although its sales remain considerably lower than Jeeter's. These dynamics highlight Jeeter's strong market leadership and suggest that while competitors are making strides, Jeeter's dominance in the California pre-roll market remains unchallenged for now.
Notable Products
In July 2025, the top-performing product from Jeeter was the Baby Jeeter - Multi-Pack Infused Pre-Roll 5-Pack (2.5g), which maintained its first-place ranking from the previous month with sales reaching 49,464 units. The Baby Jeeter - Bubba Gum Diamond Infused Pre-Roll 5-Pack (2.5g) consistently held the second spot, showing strong sales performance at 44,377 units. Baby Jeeter - Strawberry Sour Diesel Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) climbed to third place, improving from its fourth-place position in both May and June. The Baby Jeeter - Shirley Temple Infused Pre-Roll 5-Pack (2.5g) experienced a significant drop from first place in June to fourth in July. Lastly, Baby Jeeter - Grandaddy Purple Quad Infused Pre-Roll 5-Pack (2.5g) re-entered the top five, holding steady in fifth place compared to its performance in April and May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
