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Aug-2025
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Overview
Market Insights Snapshot
Jeeter has consistently demonstrated strong performance in the Pre-Roll category, maintaining the top position in multiple states such as Arizona, California, Massachusetts, and Michigan from May to August 2025. Notably, in Ontario, Jeeter held the second and third positions, indicating a slight decline but still maintaining a strong presence. In contrast, their performance in British Columbia has remained stable, consistently ranking fourth. This consistency across various states highlights Jeeter's robust market presence in the Pre-Roll category, although some variance in rankings suggests differing competitive landscapes and consumer preferences across regions.
In the Vapor Pens category, Jeeter's performance has been more varied. In Arizona, the brand showed an upward trend, moving from eighth to sixth place over the months, indicating a positive reception in that market. However, in California, Jeeter's ranking has remained steady at eleventh place, suggesting a stable but not leading position. A notable point of concern is in Michigan, where Jeeter was not in the top 30 in May and July, but improved to thirteenth and tenth in June and August, respectively. This fluctuation highlights potential challenges in maintaining consistent market penetration in the Vapor Pens category across different states.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Jeeter has consistently maintained its top position from May to August 2025, demonstrating its strong market presence and consumer preference. Despite a slight dip in sales from July to August, Jeeter's sales figures remain significantly higher than its closest competitors, indicating a robust brand loyalty and effective market strategies. STIIIZY, holding steady in the second position, shows a consistent upward trend in sales, suggesting a potential threat to Jeeter's dominance if this growth continues. Meanwhile, Presidential has shown a steady climb from fifth to third place, reflecting a successful brand strategy that could further challenge Jeeter if sustained. These dynamics highlight the importance for Jeeter to innovate and reinforce its brand value to maintain its leading position in the competitive California pre-roll market.
Notable Products
In August 2025, the top-performing product for Jeeter was the Baby Jeeter - Multi-Pack Infused Pre-Roll 5-Pack (2.5g), maintaining its number one rank from July and achieving a sales figure of 50,650. The Baby Jeeter - Bubba Gum Diamond Infused Pre-Roll 5-Pack (2.5g) held steady at the second position, showing consistent performance over the past few months. The Baby Jeeter - Strawberry Sour Diesel Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) remained in the third spot after climbing from fourth in June. The Baby Jeeter - Blue Zkittles Quad Infused Pre-Roll 5-Pack (2.5g) re-entered the rankings in fourth place, having been absent in July. A new entry, the Baby Jeeter - Double Rainbow Quad Infused Pre-Roll 5-Pack (2.5g), debuted in fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
