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Oct-2025
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Overview
Market Insights Snapshot
Jeeter has shown remarkable consistency in the California pre-roll market, maintaining its top position from July through October 2025. This stability in the rankings is mirrored in Arizona and Massachusetts, where Jeeter also holds the number one spot in pre-rolls. However, in British Columbia, Jeeter's rank dropped from third in July to eighth by October, indicating a potential challenge in maintaining its foothold there. Meanwhile, New York saw Jeeter entering the top 10 for pre-rolls only recently, moving up to fifth place in October, which suggests an upward trajectory in this emerging market.
In the vapor pen category, Jeeter's performance varies significantly across regions. In Arizona, Jeeter consistently held the eighth position from July to October, reflecting steady demand. In California, the brand improved slightly, climbing from eleventh in July to tenth by August and maintaining this through October. The most notable movement was in Michigan, where Jeeter was not in the top 30 in July but made a significant leap to seventh place by October, indicating a strong growth in popularity. In contrast, Jeeter's vapor pens only appeared in Massachusetts rankings in October, debuting at seventh, which could signal the beginning of a positive trend in that state.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Jeeter has consistently maintained its position as the top-ranked brand from July to October 2025. Despite a slight dip in sales during August and September, Jeeter's October sales rebounded, reinforcing its dominance. Meanwhile, STIIIZY has held the second rank throughout the same period, showing steady sales growth, particularly in October, which could pose a future challenge to Jeeter if the trend continues. Kingpen, ranked third, has maintained consistent sales figures, indicating stable performance but not enough to threaten Jeeter's lead. These insights suggest that while Jeeter remains the market leader, it must continue to innovate and adapt to maintain its top position amidst rising competition from brands like STIIIZY.
Notable Products
In October 2025, Jeeter's top-performing product was the Baby Jeeter - Multi-Pack Infused Pre-Roll 5-Pack (2.5g), which maintained its number one rank for four consecutive months, despite a slight decrease in sales to 41,309 units. The Bay Jeeter - Autumn Haze Infused Pre-Roll 5-Pack (2.5g) emerged as a strong contender, securing the second position. The Baby Jeeter - Bubba Gum Diamond Infused Pre-Roll 5-Pack (2.5g) dropped to third place from its consistent second-place rank in previous months. The Baby Jeeter - Strawberry Sour Diesel Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) held steady in fourth place, showing slight fluctuations in sales figures. Lastly, the Baby Jeeter - Pink Lemon Diamond Infused Pre-Roll 5-Pack (2.5g) maintained its fifth-place ranking, indicating stable performance since its entry into the top five in September.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
