Jul-2025
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Overview
Market Insights Snapshot
STIIIZY has demonstrated strong performance across various categories, particularly in California and Nevada. In California, the brand has consistently held the top position in the Vapor Pens category from April to July 2025, indicating a strong consumer preference for their vapor products. Their Pre-Roll category also maintained a solid second place, reflecting a steady demand. Meanwhile, in Nevada, STIIIZY dominated the Vapor Pens and Pre-Roll categories, consistently ranking first over the same period. This suggests a robust market presence and brand loyalty in these states, particularly for vapor products. However, their performance in the Flower category in Nevada saw some volatility, peaking at first place in May but dropping to third in subsequent months.
In contrast, STIIIZY's performance in Arizona and Michigan presents a more mixed picture. In Arizona, the brand maintained a consistent second-place ranking in both the Pre-Roll and Vapor Pens categories, although there was a noticeable decline in sales figures for Vapor Pens from April to July. This could indicate increasing competition or shifting consumer preferences. In Michigan, STIIIZY's Pre-Roll category experienced fluctuations, with a peak at eighth place in June before dropping to tenth in July. Notably, in Missouri and New York, STIIIZY's presence was less pronounced, with rankings not appearing in the top 30 for certain months, which suggests potential areas for growth or increased marketing efforts.
Competitive Landscape
In the competitive landscape of vapor pens in California, STIIIZY has consistently maintained its position as the market leader from April to July 2025, holding the number one rank each month. This dominance is further highlighted by its substantial sales lead over competitors, with a significant gap between STIIIZY and its closest rival, Raw Garden, which consistently ranks second. Despite Raw Garden's steady performance, STIIIZY's sales figures are notably higher, showcasing a robust growth trajectory. Meanwhile, Plug Play remains in third place, with sales figures that are considerably lower than those of STIIIZY, indicating a clear stratification in the market. This sustained leadership by STIIIZY suggests a strong brand loyalty and market presence, positioning it well against competitors in the California vapor pen category.
Notable Products
In July 2025, the top-performing product for STIIIZY was the Blue Dream Distillate STIIIZY Pod 1g in the Vapor Pens category, maintaining its first-place rank consistently since April 2025 with sales of $38,918. The Blue Burst BDT Distillate STIIIZY Pod 1g, also in Vapor Pens, improved its standing from fourth in May to second in July. The 40's - Blue Dream Infused Pre-Roll 5-Pack 2.5g in the Pre-Roll category held the third spot, showing a slight dip from its second position in both April and June. The Pineapple Express Botanically Derived Terpenes Distillate STIIIZY Pod 1g entered the rankings at fourth position in July. Skywalker CDT Distillate STIIIZY Pod 1g maintained its fifth position from June to July, indicating stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.