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Jun-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, STIIIZY’s mix tilted further toward diversification while its anchor remained Vapor Pens at 51.88% share, even as that category declined 8.38% year over year and 0.84% month over month; by contrast, Pre-Roll expanded to 25.77% share with 7.30% YoY growth and 1.50% MoM growth. Flower advanced to 17.74% share on a 42.71% YoY surge and a flat 0.06% MoM uptick, while Concentrates, though just 3.11% share, posted a 19.08% MoM increase and 2.14% YoY growth; Edible remained small at 1.50% share with an 8.78% YoY decline but a 3.70% MoM lift. With average price down 1.75% YoY to $18.89 and Vapor Pens still ranked 1 in California, the pattern implies margin-mix pressure from a softening core balanced by volume-led gains in Pre-Roll and Flower, pointing to a gradual pivot toward formats with higher unit velocity.
The category shifts imply STIIIZY is trading some reliance on its Vapor Pens lead for broader basket capture: a 26.10 percentage-point combined share in Pre-Roll and Concentrates grew via 1.50% and 19.08% MoM gains respectively, while the 0.84% MoM dip in Vapor Pens reduced concentration risk without forfeiting the number 1 rank in California. The 42.71% YoY rise in Flower alongside a 1.75% YoY brand-wide price decrease suggests price elasticity is unlocking unit growth in value-sensitive formats, whereas the 8.78% YoY decline in Edible despite a 3.70% MoM uptick indicates limited strategic priority; taken together, the pattern implies positioning that leans on Vapor Pens equity to funnel trial into Pre-Roll and Flower, aiming to stabilize total sales (+2.29% YoY) while diversifying exposure across consumption occasions.
Competitive Landscape
STIIIZY sits at rank #1 in California Vapor Pens in June 2026, unchanged from rank #1 in June 2025, and it also held #1 three months prior; that stable #1-to-#1 trajectory contrasts with Jetty Extracts climbing from #5 to #3 year over year while growing sales by 47.3%, and diverges from Plug Play sliding from #3 to #4 with a 7.0% sales decline. Meanwhile, Raw Garden remains #2 year over year with an 11.0% sales increase, and CAKE she hits different moved from #4 to #5 alongside an 8.3% sales drop; taken together, the flat #1 rank for STIIIZY amid upward pressure from Jetty Extracts and mixed shifts below implies a defensible lead that will require active retention tactics as momentum consolidates in the #2–#3 tier.
Notable Products
40's - Blue Dream Infused Pre-Roll 5-Pack (2.5g) posted the steepest decline at -168.5% MoM while holding rank 2, whereas Blue Dream Distillate STIIIZY Pod (1g) rose 108.2% MoM to rank 1; this divergence implies volatility in infused pre-rolls against strengthening pod demand. Across the top ten, eight SKUs are Vapor Pens occupying ranks 1, 4, 5, 6, 7, 8, 9, and 10, with mixed momentum ranging from +121.6% for Magic Melon BDT Distillate Stiiizy Pod (1g) to -8.7% for Blue Burst BDT Distillate STIIIZY Pod (1g), suggesting concentration risk alongside upside from select flavor profiles. Skywalker OG CDT Distillate STIIIZY Pod (1g) advanced 80.0% MoM at rank 4 while Pineapple Express Botanically Derived Terpenes Distillate STIIIZY Pod (1g) slipped -7.5% at rank 10, indicating CDT-led pods are gaining relative to some BDT variants; combined with a single pre-roll at rank 3 growing 14.0% amid the rank-2 contraction, the mix points toward reallocating emphasis to high-velocity pods even as infused formats require SKU-level pruning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
