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Jun-2024
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Overview
Market Insights Snapshot
STIIIZY has shown notable performance across various states and categories, with some key highlights and areas for improvement. In Arizona, the brand has maintained a strong position in the Pre-Roll category, consistently ranking 2nd from March to June 2024. Similarly, their Vapor Pens have seen an upward movement, reaching the 2nd position in April and maintaining it through June. This stability in rankings indicates strong consumer loyalty and market presence in Arizona. On the other hand, in California, while STIIIZY remains the top brand for Vapor Pens, their ranking in the Concentrates category has seen a slight decline from 3rd in March to 5th in June, suggesting potential challenges or increased competition in this segment.
In Illinois, STIIIZY's performance in the Vapor Pens category has been relatively stable, although there was a dip from 3rd place in April to 5th place in May and June. This could indicate a need for strategic adjustments to regain higher rankings. Meanwhile, in Michigan, the brand's Pre-Roll category shows a mixed trend, with rankings fluctuating between 5th and 8th place. Notably, their Vapor Pens category fell out of the top 10 in June, highlighting a significant area for improvement. Conversely, in Nevada, STIIIZY has demonstrated strong dominance, particularly in the Flower and Pre-Roll categories, consistently holding the top positions. This indicates a robust market strategy and consumer preference in Nevada, setting a benchmark for their performance in other states.
Competitive Landscape
In the highly competitive California Vapor Pens market, STIIIZY has maintained a dominant position, consistently ranking first from March to June 2024. This stability in rank highlights STIIIZY's strong brand loyalty and market penetration. However, it's noteworthy that while STIIIZY's sales have seen a slight decline over these months, competitors like Plug Play and CAKE she hits different have shown varying trends. Plug Play, which fluctuated between the second and third positions, experienced a sales increase in June, potentially indicating a growing customer base or successful marketing strategies. Similarly, CAKE she hits different has climbed from fifth to third place, suggesting a positive reception in the market. These shifts underscore the importance for STIIIZY to innovate and adapt to maintain its leading position amidst rising competition.
Notable Products
In June 2024, the top-performing product for STIIIZY was Gray - Blue Runtz (3.5g) in the Flower category, which saw a significant sales increase to 34,894 units. The 40's - Blue Dream Infused Pre-Roll 5-Pack (2.5g) dropped to the second position after consistently holding the top rank for the previous three months. Gray - Sherbelatto (3.5g) entered the rankings at third place with notable sales figures. Blue Dream Distillate STIIIZY Pod (1g) fell to fourth place, despite a slight increase in sales. Lastly, the 40's - Strawberry Cough Infused Pre-Roll 5-Pack (2.5g) moved down to fifth place, maintaining its presence in the top five.
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