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Apr-2025
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Overview
Market Insights Snapshot
STIIIZY has shown a strong performance across various cannabis categories, maintaining a leading position in several states. In California, the brand has consistently held the top spot in the Vapor Pens category from January to April 2025, indicating a strong foothold in this segment. However, its position in the Flower category saw a slight fluctuation, dropping from second to fourth in March before recovering to third in April. Meanwhile, in Arizona, STIIIZY maintained its second position in both Pre-Roll and Vapor Pens categories, with notable sales growth in Pre-Rolls, indicating a growing consumer preference for this product type.
In Nevada, STIIIZY dominated the market, consistently ranking first in Flower, Pre-Roll, and Vapor Pens categories for the first three months of 2025. However, in April, there was a slight dip in the Flower category, where it moved to second place. In contrast, the brand's performance in Illinois showed a decline, as it was not ranked in the top 30 for Vapor Pens in March and April, suggesting challenges in maintaining a competitive edge. Similarly, New York saw STIIIZY's Vapor Pens drop out of the top 10 in April, reflecting potential market dynamics or increased competition.
Competitive Landscape
In the competitive landscape of vapor pens in California, STIIIZY maintains a dominant position, consistently ranking first from January to April 2025. This leadership is reinforced by its substantial sales figures, which significantly outpace those of its competitors. Notably, Plug Play and Raw Garden have been competing closely for the second and third spots, with Raw Garden overtaking Plug Play in March and April. Despite these shifts among competitors, STIIIZY's sales figures remain robust, indicating a strong brand loyalty and market presence that competitors have yet to match. This consistent performance suggests that STIIIZY's market strategy and brand appeal continue to resonate well with consumers, securing its top position in the California vapor pen market.
Notable Products
In April 2025, the top-performing product for STIIIZY was the Blue Dream Distillate STIIIZY Pod (1g) in the Vapor Pens category, maintaining its number one rank from previous months, with sales of 42,873 units. The 40's - Blue Dream Infused Pre-Roll 5-Pack (2.5g) also held steady as the second-best seller, showing consistent performance across the months. The Blue Burst BDT Distillate STIIIZY Pod (1g) made a significant leap to third place from its previous absence in March, indicating a resurgence in popularity. The Magic Melon BDT Distillate Stiiizy Pod (1g) dropped slightly to fourth place, showing a minor decline in sales. The Strawberry Cough Distillate STIIIZY Pod (1g) entered the rankings in April at fifth place, suggesting it is gaining traction among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
