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Aug-2024
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Overview
Market Insights Snapshot
Simply Herb has shown a strong performance across various categories and states, with notable rankings and trends. In Illinois, the brand has maintained a consistent presence in the top rankings for Flower, Pre-Roll, and Vapor Pens categories. Specifically, Simply Herb's Flower category has retained a solid position, ranking third and fourth over the past months. This stability is indicative of the brand's strong foothold in the Illinois market. However, it is worth noting that while Simply Herb's Vapor Pens have seen a positive trend, climbing from ninth to seventh place, the Pre-Roll category has fluctuated slightly, though still remaining within the top ten.
In Massachusetts, Simply Herb has dominated the Flower category, holding the first position consistently. This highlights the brand's strong market presence and consumer preference in the state. The Pre-Roll and Vapor Pens categories have also shown stable performance, with rankings consistently within the top five. Conversely, the performance in Michigan and Ohio reveals room for improvement. In Michigan, the Flower category has seen a gradual rise from the tenth to the eighth position, indicating a positive trend. In Ohio, although the Flower category has not ranked in the top ten, it has shown significant improvement, moving from eighteenth to twelfth place, suggesting growing consumer interest and potential for further market penetration.
Competitive Landscape
In the Massachusetts Flower category, Simply Herb has consistently held the top rank from May to August 2024, demonstrating its strong market presence and consumer preference. However, it faces stiff competition from brands like High Supply / Supply, which has maintained the second position throughout the same period. While Simply Herb's sales have shown fluctuations, peaking in July 2024, High Supply / Supply has also experienced robust sales, particularly in August 2024, indicating a potential threat to Simply Herb's dominance. Additionally, Good Chemistry Nurseries has shown a steady climb in rank, moving from fifth in May to third by July and August 2024, suggesting an upward trend that could further challenge Simply Herb's market position. These dynamics highlight the competitive landscape and the need for Simply Herb to continually innovate and engage with its customer base to maintain its leading status.
Notable Products
In August 2024, the top-performing product for Simply Herb was Super Lemon G Pre-Roll (1g), which climbed to the number one spot with notable sales of $38,017. Mandarin Zkittles Pre-Roll (1g) ranked second, maintaining a strong performance from previous months despite being the top product in June and July. Road Rage OG Pre-Roll (1g) moved up to third place, showing consistent growth since its debut in July. Rainbow Chip Pre-Roll (1g) held the fourth position, slightly dropping from its third-place ranking in July. Banoreoz (28g) entered the top five for the first time, indicating a rising popularity in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
