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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Simply Herb is stocked at 387 licensed dispensaries across Illinois, Massachusetts, and 4 other states, 147 of them in Illinois, with the deepest coverage in Chicago, Springfield, Normal, Quincy, and Champaign. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Simply Herb concentrated 68.83% of sales in Flower, with Vapor Pens at 24.95% and Pre-Roll at 6.04%, indicating a mix more weighted to Flower than a typical balanced portfolio. Flower expanded 11.07% year over year and 9.20% month over month, while Vapor Pens rose 2.32% YoY and 5.00% MoM; Pre-Roll contracted 7.31% YoY and 2.55% MoM. The brand’s overall sales grew 7.67% YoY alongside a 3.13% YoY increase in average price, suggesting that volume gains in Flower and a modest pricing lift outweighed Pre-Roll declines. With Flower ranked 3 in Massachusetts and the category now approaching seven-tenths of mix, the pattern implies the brand is leaning into higher-velocity Flower while allowing Pre-Roll to retrench, effectively prioritizing categories with faster near-term momentum.
The shift toward Flower (up 11.07% YoY and 9.20% MoM) and steadier Vapor Pens (up 2.32% YoY and 5.00% MoM), coupled with a pullback in Pre-Roll (down 7.31% YoY and 2.55% MoM), implies Simply Herb is consolidating around categories where pricing power and rank can sustain share. With average price up 3.13% YoY and Flower holding a rank of 3 in Massachusetts, the mix suggests a strategy that prioritizes defendable shelf positions and repeatable turns over lower-priced Pre-Roll, aiming to translate regional rank into broader share by reinforcing the core while using Vapor Pens as a secondary growth vector.
Competitive Landscape
Simply Herb is currently ranked #7 in Illinois Flower, down 1 spot year over year from #6, and off 1 position from July 2026 when it was also #6; this follows a retreat from its peak of #3 reached in March 2026 and a quarter-over-quarter slip of 1 rank from #6 to #7. In contrast, High Supply / Supply held at #1 year over year while its sales declined 17.5%, and &Shine advanced from #8 to #4 with sales up 53.3%, indicating that Simply Herb is losing relative rank even as some leaders contract and mid-pack climbers gain share. The pattern implies Simply Herb’s mild rank erosion amid both declining incumbents and surging challengers points to pressure from value-trade and assortment shifts, and without a counter-move the trajectory signals further drift away from the top 5.
Notable Products
In October 2026, Simply Herb's best seller, Dungeons & Dragonfruit Distillate Cartridge (1g), brought in 1.9% of its sales, and its top 10 products brought in 13.9%. Products first sold in the last six months made up 21.7% of sales. Its prices ran 12.5% below the average for the same product type and pack size in the same states.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
