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Jun-2024
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Overview
Market Insights Snapshot
Simply Herb has shown notable performance in the Illinois market, particularly in the Flower category where it has moved from a rank of 5 in March 2024 to 4 in June 2024, indicating a positive upward trend. In the Pre-Roll category, Simply Herb maintained a stable position, consistently ranking at 8 from April to June 2024. However, the Vapor Pens category also saw improvement, with the brand climbing from 10th place in March to 8th place in June 2024. The consistent performance across these categories highlights Simply Herb's growing presence in Illinois.
In Massachusetts, Simply Herb has dominated the Flower category, holding the top position from March to June 2024. This consistency underscores the brand's strong foothold in the state. For Pre-Rolls, Simply Herb has fluctuated slightly but remains in the top 5, moving between 3rd and 4th place. The Vapor Pens category shows stability with a consistent 4th place ranking over the same period. In contrast, the performance in Michigan has been more dynamic; the brand climbed from 23rd in March to 6th in June for Flower, but it wasn't in the top 30 for Pre-Rolls until May 2024, where it debuted at 26th. Meanwhile, in Ohio, Simply Herb's Flower category performance showed some volatility, dropping out of the top 30 by June 2024 after holding 18th place in May. These movements indicate varying levels of market penetration and brand strength across different states.
Competitive Landscape
In the Massachusetts Flower category, Simply Herb has consistently maintained its top rank from March to June 2024, demonstrating strong market leadership. This stability is particularly notable given the competitive landscape, with High Supply consistently holding the second position and Perpetual Harvest maintaining the third spot during the same period. Despite fluctuations in monthly sales figures, Simply Herb's sales have remained robust, significantly outperforming its closest competitors. For instance, Simply Herb's sales in June 2024 were nearly double those of High Supply, highlighting its dominant market presence. This consistent top ranking and strong sales performance suggest that Simply Herb has effectively captured consumer loyalty and market share in Massachusetts, making it a formidable player in the Flower category.
Notable Products
In June 2024, the top-performing product from Simply Herb was Mandarin Zkittles Pre-Roll (1g), which achieved the number one rank with a notable sales figure of 33,268 units. Following closely was Georgia Pie Pre-Roll (1g), securing the second position, an improvement from its third-place ranking in May 2024. PK Crasher Pre-Roll (1g) entered the rankings for the first time in June 2024, landing in the third spot. Banoreoz Pre-Roll (1g) maintained a consistent performance, ranking fourth in both March and June 2024. Rainbow Chip (28g) rounded out the top five, making its first appearance in the rankings this month.
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