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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Simply Herb concentrated 68.51% of sales in Flower with year-over-year growth of 2.36% and month-over-month growth of 2.50%, while Vapor Pens held 23.44% share with 14.56% YoY and 5.59% MoM, and Pre-Roll accounted for 8.05% share with 36.23% YoY and 20.63% MoM. Despite an overall brand YoY sales increase of 7.18% and an average price decline of 6.20%, the mix tilted toward faster-growing, lower-priced formats as Pre-Roll’s rapid MoM gain of 20.63% outpaced Flower’s 2.50% and Vapor Pens’ 5.59%. The pattern implies Simply Herb is broadening beyond its Flower core toward value-accessible inhalables, using aggressive Pre-Roll and Vapor Pen growth to offset Flower’s slower 2.36% YoY trajectory while maintaining a top-2 Flower rank in Massachusetts.
With Flower still the anchor at 68.51% share and a rank position of 2 in Massachusetts Flower, the acceleration in Pre-Roll (36.23% YoY; 20.63% MoM) and Vapor Pens (14.56% YoY; 5.59% MoM) indicates a deliberate shift toward formats that expand basket entry at a $24.54 average price point. The mix change—where faster-growing categories add 31.49% of sales versus Flower’s 68.51%—suggests Simply Herb is trading some premium Flower momentum for share capture in convenience-led segments, positioning the brand to defend Flower rank while diversifying volume resilience if Flower growth remains near 2.36% YoY and Pre-Roll continues compounding above 20% MoM.
Competitive Landscape
Simply Herb sits at rank #4 in IL Flower in June 2026, down 1 position year over year from #3, and off its March 2026 peak of #3 by 1 spot; over the last three months it slipped from #3 to #4 while category leaders reorganized. High Supply / Supply held #1 year over year and remains #1, outpacing the field with a 32.1% YoY sales increase, while Good Green climbed from #4 to #3 with a 30.9% YoY lift, directly displacing Simply Herb from a top‑three position. In contrast, RYTHM stayed at #2 year over year despite a 5.2% YoY sales decline, and &Shine advanced from #10 to #5 with a 28.5% YoY gain, tightening competition immediately above and below Simply Herb’s current slot. The pattern implies Simply Herb’s slight rank erosion is less about internal collapse and more about adjacent brands’ double‑digit growth concentrating share at the top, signaling pressure to regain velocity to re-enter the top three.
Notable Products
Cherry Limeade Distillate Cartridge (1g) posted the steepest pullback in June 2026 at -10.9% MoM while holding rank 7, even as Dungeons & Dragonfruit Distillate Cartridge (1g) rose 43.2% MoM to rank 1 and Sour Orange Pre-Roll (1g) climbed 43.8% MoM at rank 4. Vapor Pens occupy five of the top ten slots and include two declines at ranks 7 and 9 (-10.9% and -2.1%), indicating a rebalancing within the format despite rank gains concentrated at the very top. This pattern implies Simply Herb is consolidating leadership around a few high-velocity Vapor Pen SKUs while allowing weaker flavors to cycle down, steering assortment toward faster-moving profiles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
