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Jul-2025
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Overview
Market Insights Snapshot
Simply Herb has shown varied performance across different states and product categories in recent months. In Illinois, the brand maintains a strong presence in the Flower category, consistently holding a top 4 position from April to July 2025, despite a slight decline in sales from May to July. This steady ranking indicates a robust brand loyalty or effective market strategies in this category. However, in the Vapor Pens category within the same state, Simply Herb has struggled to break into the top 30, with rankings fluctuating between 32 and 35. This suggests potential challenges in gaining traction or competition from other brands in Illinois' vapor pen market.
In Massachusetts, Simply Herb has dominated the Flower category, consistently ranking at number one from April to July 2025, though there was a noticeable dip in sales in June. This top position highlights the brand's strength and consumer preference for its flower products in the state. Conversely, the Pre-Roll category has seen a decline in rankings, dropping from 7th to 14th place over the same period, indicating increasing competition or shifting consumer preferences. In New Jersey, the brand has shown impressive growth in the Flower category, moving from 13th to 6th place by July, and maintaining a strong position in Vapor Pens, where it climbed from 5th to 3rd. This upward trend in New Jersey suggests successful market penetration and growing brand recognition.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Simply Herb has demonstrated a stable yet slightly fluctuating performance from April to July 2025. The brand maintained a consistent rank of 4th place in April and May, improved to 3rd place in June, but slipped back to 4th in July. This suggests a competitive pressure from brands like Good Green, which showed a notable upward trend, climbing from 7th place in April to 3rd in July. Meanwhile, Rythm consistently held the 2nd position, indicating a strong market presence, while Daze Off experienced a decline, dropping from 3rd in April to 5th in July. Simply Herb's sales figures reflect this competitive dynamic, with a peak in May followed by a gradual decline, highlighting the importance of strategic positioning to maintain and improve its market rank amidst shifting consumer preferences and competitive actions.
Notable Products
In July 2025, Simply Herb's top-performing product was Fruity Loops Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 10,835 units. Animal Cake (3.5g) from the Flower category followed closely at the second position. Dungeons & Dragonfruit Distillate Cartridge (1g) maintained a strong presence, ranking third after previously holding the second spot in May 2025. Watermelon Sangria Distillate Cartridge (1g) debuted at the fourth position, while Grape Escape Distillate Cartridge (1g) remained consistent, holding the fifth rank for two consecutive months. Notably, the overall rankings reflect a competitive market with Vapor Pens dominating the top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
