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Jan-2026
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Overview
Market Insights Snapshot
Simply Herb's performance in the cannabis market shows varied success across different states and product categories. In the Illinois market, the brand's Flower category has demonstrated a notable improvement, climbing from the seventh position in November 2025 to fourth by January 2026. This upward trajectory suggests a strong consumer preference and possibly increased market penetration. Conversely, the Vapor Pens category in Illinois saw fluctuating rankings, dropping out of the top 30 in January 2026, indicating a potential challenge in maintaining a competitive edge in this segment. Meanwhile, the Pre-Roll category has shown a steady improvement, moving from the 17th position in November 2025 to 14th by January 2026, which could be seen as a positive trend for Simply Herb in this category.
In Massachusetts, Simply Herb has maintained a stronghold in the Flower category, consistently ranking first over the last four months, underscoring the brand's dominance in this segment. However, the Pre-Roll category experienced a dip, with rankings fluctuating between 11th and 18th place, though there was a slight recovery to 14th by January 2026. This suggests potential volatility or competition within the market. In New Jersey, Simply Herb's Flower category has seen significant progress, moving from 14th place in October 2025 to 5th by January 2026, indicating strong growth. The Vapor Pens category maintained a steady third-place ranking throughout the period, highlighting consistent consumer demand in this segment.
Competitive Landscape
In the Massachusetts Flower category, Simply Herb has maintained a dominant position, consistently ranking as the number one brand from October 2025 through January 2026. This consistent top ranking highlights Simply Herb's strong market presence and consumer preference in the region. In contrast, Perpetual Harvest and Farmer's Cut have shown more variability in their rankings, with Perpetual Harvest fluctuating between third and fifth place, and Farmer's Cut moving from third to second place by January 2026. Despite these fluctuations, Simply Herb's sales have shown a positive upward trend, particularly notable with a significant increase in January 2026, which further solidifies its leading position. This trend suggests that Simply Herb's market strategies and product offerings are effectively resonating with consumers, keeping it ahead of competitors in terms of both rank and sales momentum.
Notable Products
In January 2026, the top-performing product for Simply Herb was the Dungeons & Dragonfruit Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number 1 rank with sales of 11,171. The Fruity Loops Distillate Cartridge (1g), also in the Vapor Pens category, slipped to the second position after consistently holding the top spot for the previous three months. The PK Crasher Pre-Roll (1g) maintained its third-place position, marking its return to the rankings after a brief absence. Grape Escape Distillate Cartridge (1g) entered the rankings for the first time, securing the fourth position. Tropical Thunder Distillate Cartridge (1g) experienced a drop to fifth place from its previous second and fourth rankings in October and November 2025, respectively.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
