Data Snapshot: Sep 06, 2026
$5M+

Aug-2026

Sales

Neutral

Trend

6-Month

641

Product Count

SKUs

$24.63

Avg Price

-6.4%

YoY Sales Change

-6.8%

YoY Price Change

Simply Herb, a recently launched value-first cannabis brand by Ascend Wellness Holdings, aims to deliver consistent, quality cannabis nurtured in cutting-edge grow facilities. Positioned as the newest addition to AWH's brand portfolio, Simply Herb is independently acknowledged for its fresh, aromatic full nuggets providing an optimal cannabinoid content and smoking experience. Catering to a significant market portion seeking affordability, Simply Herb proves an engaging cannabis experience doesn't have to come at a premium price.
Simply Herb

Where to Buy

Simply Herb is stocked at 392 licensed dispensaries across Illinois, Massachusetts, and 4 other states, 143 of them in Illinois, with the deepest coverage in Chicago, Normal, Quincy, Schaumburg, and Springfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Simply Herb Sales

Market Insights Snapshot

Simply Herb Historical Sales by Category

In August 2026, Flower accounted for 67.17% of sales with year-over-year down 9.80% and month-over-month down 7.70%, while Vapor Pens held 26.32% with year-over-year up 0.65% and month-over-month up 0.29%. Pre-Roll represented 6.51% with year-over-year up 4.69% but month-over-month down 18.53%. The brand’s overall year-over-year sales decline of 6.40% alongside a 6.79% year-over-year price decrease suggests mix pressure from a contracting Flower base and reliance on small Vapor Pens gains to stabilize share; the thesis is that sustained rank position 3 in Flower within Massachusetts requires offsetting Flower’s negative 9.80% year-over-year and 7.70% month-over-month with faster growth in Vapor Pens and reduced Pre-Roll volatility.

The category shifts imply Simply Herb is overweight in a down-trending anchor, with a 67.17% Flower share stalling growth while the 26.32% Vapor Pens share provides only incremental lift at 0.65% year-over-year and 0.29% month-over-month. With Pre-Roll’s 18.53% month-over-month contraction against a 4.69% year-over-year increase, the portfolio signals episodic promo or strain-cycle sensitivity rather than steady contribution. To maintain the number 3 Flower rank and protect total share during price deflation of 6.79% year-over-year, the path is to reallocate toward Vapor Pens where unit velocity can compound, while tightening Pre-Roll execution to cap downside swings of 18.53% month-over-month; the implication is that a smaller but faster-growing non-Flower mix is required to counter a 9.80% Flower drag without eroding the Flower position in Massachusetts.

Aug-2026 Rank
Flower
Pre-Roll
Vapor Pens
8
17
3
18
7
4
4
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
67.2%
$33.57
-9.8%
-7.7%
Vapor Pens
26.3%
$23.85
+0.6%
+0.3%
Pre-Roll
6.5%
$6.81
+4.7%
-18.5%
Simply Herb

Competitive Landscape

Simply Herb sits at rank #3 in MA Flower in August 2026, down 2 positions from its April 2026 peak at #1 but up 1 place year over year, while the brand slipped 1 spot versus three months ago when it was #2; in contrast, Perpetual Harvest holds #1 after rising 4 ranks year over year with 51.9% sales growth, and Farmer's Cut occupies #2 after a 2-rank YoY gain alongside 19.4% sales growth, whereas High Supply / Supply sits at #4 after a 3-rank YoY improvement despite a -0.03% sales change; this pattern implies Simply Herb’s trajectory is stabilizing below its April 2026 peak as faster YoY rank gains by immediate rivals compress headroom for reclaiming #1 without a relative share or velocity shift.

Simply Herb market ranking for MA Flower

Simply Herb

Notable Products

Sour Orange Pre-Roll (1g) posted the sharpest movement in August 2026 with a -53.8% month-over-month drop while sitting at rank 9, contrasting with Dungeons & Dragonfruit Distillate Cartridge (1g) up 18.8% at rank 1. Gorilla Chem (3.5g) fell -41.8% at rank 2, and Tropical Thunder Distillate Cartridge (1g) slipped -17.2% at rank 5, indicating volatility outside the leading vapor pen. With four of the top ten being Vapor Pens, and Cherry Limeade Distillate Cartridge (1g) growing 7.5% at rank 3 as Fruity Loops Distillate Cartridge (1g) declined -6.2% at rank 4, the category concentration is tilting toward flavor-led carts despite mixed momentum. This pattern implies Simply Herb is consolidating around vapor pens as the commercial anchor while Flower and Pre-Roll tiers absorb sharper corrections.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Dungeons & Dragonfruit Distillate Cartridge (1g)
Vapor Pens
2
1
2
3
1
+18.8%
Gorilla Chem (3.5g)
Flower
1
2
3
1
2
-41.8%
Cherry Limeade Distillate Cartridge (1g)
Vapor Pens
8
5
6
5
3
+7.5%
Fruity Loops Distillate Cartridge (1g)
Vapor Pens
4
3
4
4
4
-6.2%
Tropical Thunder Distillate Cartridge (1g)
Vapor Pens
9
6
>10
8
5
-17.2%
Butterstuff Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
6
Orange Creamsicle Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
7
Grape Escape Distillate Cartridge (1g)
Vapor Pens
>10
9
10
>10
8
Pave Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
9
Sour Orange Pre-Roll (1g)
Pre-Roll
>10
>10
1
2
9
-53.8%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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