Aug-2026
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Where to Buy
Simply Herb is stocked at 392 licensed dispensaries across Illinois, Massachusetts, and 4 other states, 143 of them in Illinois, with the deepest coverage in Chicago, Normal, Quincy, Schaumburg, and Springfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Flower accounted for 67.17% of sales with year-over-year down 9.80% and month-over-month down 7.70%, while Vapor Pens held 26.32% with year-over-year up 0.65% and month-over-month up 0.29%. Pre-Roll represented 6.51% with year-over-year up 4.69% but month-over-month down 18.53%. The brand’s overall year-over-year sales decline of 6.40% alongside a 6.79% year-over-year price decrease suggests mix pressure from a contracting Flower base and reliance on small Vapor Pens gains to stabilize share; the thesis is that sustained rank position 3 in Flower within Massachusetts requires offsetting Flower’s negative 9.80% year-over-year and 7.70% month-over-month with faster growth in Vapor Pens and reduced Pre-Roll volatility.
The category shifts imply Simply Herb is overweight in a down-trending anchor, with a 67.17% Flower share stalling growth while the 26.32% Vapor Pens share provides only incremental lift at 0.65% year-over-year and 0.29% month-over-month. With Pre-Roll’s 18.53% month-over-month contraction against a 4.69% year-over-year increase, the portfolio signals episodic promo or strain-cycle sensitivity rather than steady contribution. To maintain the number 3 Flower rank and protect total share during price deflation of 6.79% year-over-year, the path is to reallocate toward Vapor Pens where unit velocity can compound, while tightening Pre-Roll execution to cap downside swings of 18.53% month-over-month; the implication is that a smaller but faster-growing non-Flower mix is required to counter a 9.80% Flower drag without eroding the Flower position in Massachusetts.
Competitive Landscape
Simply Herb sits at rank #3 in MA Flower in August 2026, down 2 positions from its April 2026 peak at #1 but up 1 place year over year, while the brand slipped 1 spot versus three months ago when it was #2; in contrast, Perpetual Harvest holds #1 after rising 4 ranks year over year with 51.9% sales growth, and Farmer's Cut occupies #2 after a 2-rank YoY gain alongside 19.4% sales growth, whereas High Supply / Supply sits at #4 after a 3-rank YoY improvement despite a -0.03% sales change; this pattern implies Simply Herb’s trajectory is stabilizing below its April 2026 peak as faster YoY rank gains by immediate rivals compress headroom for reclaiming #1 without a relative share or velocity shift.

Notable Products
Sour Orange Pre-Roll (1g) posted the sharpest movement in August 2026 with a -53.8% month-over-month drop while sitting at rank 9, contrasting with Dungeons & Dragonfruit Distillate Cartridge (1g) up 18.8% at rank 1. Gorilla Chem (3.5g) fell -41.8% at rank 2, and Tropical Thunder Distillate Cartridge (1g) slipped -17.2% at rank 5, indicating volatility outside the leading vapor pen. With four of the top ten being Vapor Pens, and Cherry Limeade Distillate Cartridge (1g) growing 7.5% at rank 3 as Fruity Loops Distillate Cartridge (1g) declined -6.2% at rank 4, the category concentration is tilting toward flavor-led carts despite mixed momentum. This pattern implies Simply Herb is consolidating around vapor pens as the commercial anchor while Flower and Pre-Roll tiers absorb sharper corrections.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







