Market Insights Snapshot
In Illinois, Simply Herb has seen a steady performance in the Flower category, maintaining a position within the top 6 brands from August to November 2023. However, there is a noticeable downward trend in sales over these months. The brand's performance in the Pre-Roll and Vapor Pens categories is not as strong, failing to break into the top 20 brands. This is particularly notable in the Pre-Roll category where the brand's ranking fluctuated around the mid-30s. Despite this, there was a slight increase in sales for Pre-Rolls from October to November 2023.
Simply Herb's performance in Massachusetts and Michigan is more robust. In Massachusetts, the brand consistently ranks in the top 2 for the Flower category and has seen a significant increase in sales in November 2023. The Pre-Roll category also shows strong performance, with the brand moving up to 2nd place in November 2023. In Michigan, there's a noticeable drop in the Flower category ranking from 3rd to 9th place from August to November 2023. However, in the Pre-Roll category, the brand has made a significant leap from 56th to 34th place within the same period. This demonstrates the brand's potential in these markets.
In the Flower category within Massachusetts, Simply Herb has shown a strong performance, consistently ranking in the top two positions. However, it has faced stiff competition from High Supply / Supply and Good Chemistry Nurseries. Simply Herb briefly overtook High Supply / Supply in September 2023, but has since fallen back to second place. Good Chemistry Nurseries has maintained a steady third place ranking. Interestingly, Find. has shown significant improvement, climbing from 16th place in August to 4th place by November. While Simply Herb's sales have generally trended upwards, it's worth noting that High Supply / Supply has consistently sold more, indicating a potential area for growth for Simply Herb.
In November 2023, the top-performing product from Simply Herb was 'Mandarin Zkittles (3.5g)' from the Flower category, rebounding to first place after falling to fifth in October. It achieved impressive sales of 19,635 units. The 'Apples and Bananas Pre-Roll (1g)' was the second highest-selling product, making its first appearance in the rankings. The 'Mandarin Zkittles Pre-Roll (1g)' dropped from first place in October to third in November, while 'Banoreoz (3.5g)' maintained its fourth place ranking. The 'Rainbow Chip Pre-Roll (1g)' entered the rankings in fifth place.