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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Simply Herb concentrated 68.68% of May 2026 sales in Flower, 24.67% in Vapor Pens, and 6.65% in Pre-Roll, while total brand sales were down 8.62% year over year and average price slipped 0.09%. Within the mix, Flower declined 11.95% YoY but rose 2.20% month over month, Vapor Pens were essentially flat year over year at -0.09% yet climbed 16.45% MoM, and Pre-Roll dipped 1.26% YoY with a 1.59% MoM contraction. The pattern implies a gradual pivot from a Flower-heavy base toward faster-recovering inhalables, as MoM momentum in Vapor Pens offsets YoY pressure in Flower and stabilizes overall share at 24.67% despite a 68.68% anchor in Flower.
Positionally, Simply Herb’s category tilt sets it up to defend high-volume Flower while leaning into Vapor Pens for near-term velocity, supported by a 2.20% MoM gain in Flower alongside a 16.45% MoM surge in Vapor Pens. With Pre-Roll share at 6.65% and a 1.59% MoM decline, the brand’s growth option sits in recapturing frequency within Vapor Pens and selective Flower SKU optimization, aiming to counter the 11.95% Flower YoY drop and the brand’s 8.62% YoY contraction. This mix suggests the brand can trade some Flower reliance for incremental pen penetration without materially eroding basket price, given average price erosion of only 0.09% YoY.
Competitive Landscape
Simply Herb sits at rank #5 in IL Flower in May 2026, down 1 position from #4 year over year and 2 positions from its March 2026 peak at #3, while also slipping 2 spots from #3 in February 2026 to #5 by May 2026. In contrast, High Supply / Supply held #1 year over year and remains #1 with a 29.8% YoY sales increase, and Good Green climbed from #6 to #3 alongside a 17.0% YoY sales rise, whereas RYTHM stayed at #2 despite a 12.2% YoY sales decline. This mix—competitors gaining share despite declines at #2 and growth powering advances at #3 and #4—implies Simply Herb’s downward rank drift from #3 to #5 is more about losing pace against faster risers than a broad market contraction.
Notable Products
Gorilla Chem (3.5g) led the downside in May 2026 with a -23.9% month-over-month drop and a rank of 2, signaling a pullback in Flower even as Vapor Pens held ranks 1, 3, and 4. Dungeons & Dragonfruit Distillate Cartridge (1g) rose 7.4% MoM at rank 1 while Fruity Loops Distillate Cartridge (1g) slipped -4.6% at rank 3, and four of the top ten are Vapor Pen SKUs, concentrating share at the top despite mixed single-digit moves. Watermelon Sugar Distillate Cartridge (1g) gained 13.5% MoM at rank 4 as Cherry Limeade Distillate Cartridge (1g) advanced 15.6% at rank 5, and LKY Charmz Oil Distillate Cartridge (1g) held rank 9 with $187,071, indicating that incremental cartridge gains are offsetting Flower volatility. The pattern implies Simply Herb is pivoting toward Vapor Pens as the volume anchor while Flower becomes a tactical, lower-consistency contributor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
