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Jun-2024
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Overview
Market Insights Snapshot
Wyld has demonstrated consistent performance in the Edible category across multiple states and provinces. In Alberta, the brand has maintained its position at rank 2 from March to June 2024, showcasing stability in its market presence. Similarly, Wyld holds the top spot in Arizona, California, Colorado, and Oregon, consistently ranking at number 1 throughout the same period. However, in Maryland, Wyld was not in the top 30 brands in March but climbed to rank 5 by April and maintained this position through June, indicating a notable entry and stabilization in that market.
In states like Illinois and Missouri, Wyld has seen slight fluctuations, holding ranks 3 and 4 respectively from April to June 2024. This indicates a strong but slightly less dominant presence compared to other states. The brand's performance in Ontario is more variable, where it held rank 4 in March and June, but was not in the top 30 for April and May, suggesting a more volatile market presence. Overall, Wyld's ability to maintain leading positions in numerous key markets while navigating variability in others highlights both its strength and areas for potential growth.
Competitive Landscape
In the competitive landscape of California's edible cannabis market, Wyld has consistently maintained its top position from March to June 2024. This stability in rank highlights Wyld's strong brand presence and customer loyalty. Notably, Camino holds the second position throughout the same period, with sales figures that are slightly lower than Wyld's but still substantial, indicating a close competition. Meanwhile, Kanha / Sunderstorm remains in the third spot, with a noticeable gap in sales compared to both Wyld and Camino, suggesting a less aggressive threat in terms of market share. Wyld's slight decline in sales from March to June 2024 could be a point of concern, signaling the need for strategic marketing efforts to sustain its leading position. For a deeper dive into these trends and more detailed competitive insights, advanced data analysis is recommended.
Notable Products
In June 2024, Wyld's top-performing product was the THC/CBN 2:1 Indica Elderberry Gummies 10-Pack (100mg THC, 50mg CBN), maintaining its number one rank for four consecutive months with sales of $257,153. The CBD/CBN/THC 1:1:1 Boysenberry Gummies 10-Pack (100mg CBD, 100mg CBN, 100mg THC) held steady in the second position, showing a consistent rise in sales figures. Sativa Raspberry Gummies 10-Pack (100mg) climbed back to the third spot after briefly dropping to fourth in April 2024. Indica Marionberry Gummies 10-Pack (100mg) remained in the fourth position, with slight fluctuations in sales over the months. The CBG/THC 1:1 Hybrid Pear Enhanced Gummies 10-Pack (100mg CBG, 100mg THC) consistently ranked fifth, showing stable performance.
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