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Sep-2025
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Overview
Market Insights Snapshot
Wyld has demonstrated a strong performance in the Edible category across several key markets. In states like California, Arizona, and Colorado, Wyld has consistently maintained the top position, showcasing their dominance in these regions. Notably, in Illinois, Wyld experienced a slight dip from the number one spot to second place in September 2025, indicating a potential shift in competitive dynamics. Meanwhile, in Massachusetts, Wyld has improved their ranking from fifth to fourth place over the observed period, suggesting a positive trend in market penetration. However, in Ontario, Wyld's absence from the rankings in July and September 2025 could signal challenges in maintaining a consistent market presence.
In terms of sales, Wyld has shown resilience despite some fluctuations. For instance, in Maryland, the brand climbed to the top rank in July 2025 and maintained this position through September, with sales showing a steady increase. Conversely, in Michigan, while Wyld held onto the number one ranking, September sales experienced a notable decline compared to previous months, which could warrant further investigation into market conditions or consumer preferences. In New Jersey, Wyld's ranking dropped slightly from second to third place in September 2025, reflecting potential competitive pressures. The brand's consistent top ranking in Oregon and Washington underscores their strong foothold in these markets, but the overall trend of fluctuating sales across states suggests that Wyld may need to strategize to maintain or improve their market position.
Competitive Landscape
In the competitive landscape of the California edible market, Wyld has consistently maintained its dominant position, holding the top rank from June to September 2025. This unwavering leadership is indicative of Wyld's strong brand presence and consumer loyalty. In contrast, Camino has consistently held the second position, while Kanha / Sunderstorm remains in third place. Despite fluctuations in sales figures, with Wyld experiencing a slight dip in September, the brand's sales are significantly higher than its closest competitors, underscoring its market dominance. This stable ranking amidst varying sales trends highlights Wyld's robust market strategy and product appeal, setting a high bar for competitors in the California edible sector.
Notable Products
In September 2025, the top-performing product for Wyld was the CBD/CBN/THC 1:1:1 Indica Boysenberry Gummies 10-Pack, maintaining its position as the number one ranked product since June. It achieved sales of 277,842 units, showcasing its consistent popularity. The THC/CBN 2:1 Indica Elderberry Gummies 10-Pack also held steady at the second rank, although its sales slightly decreased compared to previous months. Sativa Raspberry Gummies 10-Pack continued to rank third, followed by Indica Marionberry Gummies 10-Pack and Sativa Sour Apple Gummies 10-Pack, all maintaining their positions from previous months. Overall, the rankings remained stable, with each product holding its respective spot from June to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
