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Jul-2025
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Overview
Market Insights Snapshot
Wyld's performance in the Edible category remains impressive across several states, consistently maintaining the top position in Arizona, California, Colorado, Illinois, Michigan, Nevada, Oregon, and Washington over the past four months. This suggests a strong brand presence and consumer loyalty in these markets. Notably, in Maryland, Wyld has shown significant upward movement, climbing from third place in April 2025 to the top spot by July 2025, indicating an increasing market share and popularity among consumers.
In contrast, Wyld's performance in Massachusetts and New Jersey has been more volatile, with rankings fluctuating between the fourth and sixth positions. Despite these fluctuations, the brand has shown a positive trend in both states, improving its ranking in July 2025. Meanwhile, in Ontario, Wyld's position has remained steady at fourth place, suggesting a stable but competitive market environment. The absence of Wyld from the top 30 in any state or category would be concerning, but that is not the case here, indicating a solid footprint across the board.
Competitive Landscape
In the competitive landscape of the California edible market, Wyld has consistently maintained its top position from April to July 2025, demonstrating its strong brand presence and consumer loyalty. Despite a slight decline in sales over the months, Wyld's dominance remains unchallenged, with its nearest competitor, Camino, consistently ranking second and trailing significantly in sales. Meanwhile, Kanha / Sunderstorm holds a steady third place, further behind in sales figures. This stability in ranking suggests that while Wyld faces a slight downward trend in sales, its market leadership is not immediately threatened by its competitors. This consistent top ranking highlights Wyld's robust brand strategy and consumer appeal in the California edible sector.
Notable Products
In July 2025, Wyld's top-performing product was the CBD/CBN/THC 1:1:1 Indica Boysenberry Gummies 10-Pack, maintaining its first-place ranking for the fourth consecutive month with sales of 288,340. The THC/CBN 2:1 Indica Elderberry Gummies 10-Pack also held steady in second place, continuing its consistent performance from previous months. The Sativa Raspberry Gummies 10-Pack remained in third place, while the Indica Marionberry Gummies 10-Pack and Sativa Sour Apple Gummies 10-Pack secured the fourth and fifth positions, respectively. Notably, all top five products have retained their rankings since April 2025, indicating stable consumer preferences. The overall performance of these products suggests a strong market presence for Wyld's edibles category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
