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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Wyld’s mix in May 2026 was concentrated in Edible at 99.96% share with year-over-year change of -3.07% and month-over-month change of -0.31%, while Beverage held 0.04% share with -30.01% year-over-year and -23.00% month-over-month, and Tincture & Sublingual was 0.002% share with -10.07% year-over-year but +51.02% month-over-month. The brand’s average price rose 9.22% year-over-year to $15.06 as overall brand sales fell 3.09% year-over-year, and the Edible rank position of 1 in Arizona contrasts with the near-negligible shares of the two micro-categories; this pattern implies Wyld is operating as a single-category specialist where tiny portfolio adjacencies are not yet material enough to offset Edible softness.
With Edible at 99.96% share and down 3.07% year-over-year against a 9.22% year-over-year price increase, Wyld’s unit velocity is likely compressing, and the -0.31% month-over-month suggests seasonal or price-elastic pullback not being counterbalanced by Beverage’s -22.99% month-over-month or the 51.02% month-over-month pop in Tincture & Sublingual at 0.002% share. Holding rank 1 in Arizona Edible while Beverage sinks 30.01% year-over-year signals that investment should prioritize Edible price-pack architecture over expanding tiny adjacencies, because the current mix implies brand equity and distribution are concentrated where incremental share gains are more attainable than reviving sub-0.05% categories.
Competitive Landscape
Wyld holds rank #1 in CA Edible in May 2026, unchanged from #1 in May 2025, while maintaining #1 over the past three months; in contrast, Camino is at #2 with no YoY rank change and YoY sales up 5.3%, and Good Tide moved from #6 to #5 with YoY sales up 14.4%. Against these movements, Kanha / Sunderstorm stayed at #3 with a 2.3% YoY sales lift while Lost Farm held #4 with a 0.9% YoY sales increase; the pattern of neighbors gaining modestly yet not closing the rank gap implies Wyld’s #1 position is defended by share stability rather than outsized category growth.
Notable Products
Wyld’s steepest movement in May 2026 was a decline: CBD/CBN/THC 1:1:1 Indica Boysenberry Gummies 10-Pack (100mg CBD, 100mg CBN, 100mg THC) slipped 3.5% month over month while holding rank 1, as THC/CBN 2:1 Indica Elderberry Gummies 10-Pack (100mg THC, 50mg CBN) fell 3.7% at rank 2, implying the highest-volume SKUs are stabilizing rather than expanding despite a combined $5,133,008 anchor from the top slot. Mid-pack momentum was modest, with Sativa Sour Apple Gummies 10-Pack (100mg) up 6.5% at rank 4 and CBD/THC 20:1 Hybrid Strawberry Gummies 20-Pack (200mg CBD, 10mg THC) up 7.9% at rank 8, while Sativa Raspberry Gummies 10-Pack (100mg) grew 0.6% at rank 3. With all top-10 SKUs in Edible and four of the top six anchored in Indica or Indica-leaning formulations, the mix points to Wyld prioritizing steady Indica-led retention while selectively testing Sativa and CBD-forward formats for incremental lift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
