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Mar-2025
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Overview
Market Insights Snapshot
Wyld has demonstrated a strong performance in the Edible category across various states, consistently securing top positions. In Arizona, California, Colorado, Michigan, Nevada, Oregon, and Washington, Wyld maintained its position as the number one brand from December 2024 through March 2025. This consistency in ranking highlights their dominance in the Edible market within these states. However, in Illinois, Wyld experienced a slight fluctuation, moving from third to second place in January and February 2025 before returning to third in March 2025. Meanwhile, in Missouri, Wyld experienced a drop from second to fourth place in January 2025 but managed to climb back to third place by March 2025.
In other regions, Wyld's presence is less dominant. Notably, in New Jersey, they were not in the top 30 brands for December 2024 and January 2025 but made an entry at the seventh position in February and March 2025, indicating a positive upward trend. However, in Ontario, Wyld was ranked fourth in December 2024, but there's no available data for the subsequent months, suggesting they fell out of the top 30. Their performance in Maryland also saw some variability, with a drop to fourth place in February 2025 before regaining third place in March 2025. This mixed performance across states and provinces suggests that while Wyld is a strong player in some markets, there's room for growth and stabilization in others.
Competitive Landscape
In the California edibles market, Wyld has consistently maintained its position as the top-ranked brand from December 2024 through March 2025. This unwavering leadership highlights Wyld's strong market presence and consumer preference, despite a slight dip in sales during February 2025. In contrast, Camino and Kanha / Sunderstorm have held steady at the second and third ranks, respectively, throughout the same period. While Camino's sales figures show a more pronounced fluctuation, Wyld's ability to sustain its top position suggests a robust brand loyalty and effective market strategies, even as competitors like Camino and Kanha / Sunderstorm continue to vie for market share. This competitive landscape underscores the importance of strategic marketing and product innovation for Wyld to maintain its edge in the dynamic California edibles sector.
Notable Products
In March 2025, the top-performing product for Wyld was the CBD/CBN/THC 1:1:1 Indica Boysenberry Gummies 10-Pack, maintaining its first-place ranking for four consecutive months with notable sales of $322,014. The THC/CBN 2:1 Indica Elderberry Gummies 10-Pack held steady in second place, indicating a consistent preference among consumers. Sativa Raspberry Gummies 10-Pack remained in third place, showing stable performance over the months. Indica Marionberry Gummies 10-Pack also maintained its fourth-place ranking, demonstrating persistent demand. Sativa Sour Apple Gummies 10-Pack, which entered the rankings in February 2025 at fifth place, continued to hold this position in March, suggesting growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
