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Oct-2025
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Overview
Market Insights Snapshot
Wyld's performance in the Edible category has shown remarkable consistency across multiple states, securing the top rank in several major markets. Notably, in Arizona, California, and Colorado, Wyld has maintained the number one position from July to October 2025. This consistent top ranking underscores their strong market presence and consumer preference in these states. However, in Illinois, there was a slight dip from the first to the second position in September and October, indicating potential competitive pressures or shifts in consumer preferences. Additionally, in Massachusetts, Wyld moved up to the third position in August and October, suggesting a positive reception and potential for further growth in this market.
In Ontario, Wyld's absence from the top 30 rankings in September and October indicates a significant challenge in maintaining market presence, which could be due to increased competition or changing consumer trends. Meanwhile, in New York, Wyld's ranking slipped from third to fourth in October, which may require strategic adjustments to regain their previous standing. On the other hand, Wyld's consistent top ranking in Oregon, Nevada, and Washington highlights their strong foothold in these states. These trends suggest that while Wyld enjoys a dominant position in many markets, there are areas where they face challenges and opportunities for growth and market penetration.
Competitive Landscape
In the California edibles market, Wyld has consistently maintained its top position from July to October 2025, demonstrating its strong brand presence and consumer loyalty. Despite a slight dip in sales in September, Wyld's sales rebounded in October, indicating resilience and effective market strategies. In contrast, Camino and Kanha / Sunderstorm have consistently held the second and third ranks, respectively, without any significant change in their standings. Camino's sales showed a similar trend to Wyld, with a dip in September followed by a recovery in October, while Kanha / Sunderstorm experienced a steady sales performance. The stability in rankings suggests a mature market where consumer preferences are well-established, but Wyld's ability to rebound in sales highlights its competitive edge in adapting to market dynamics.
Notable Products
In October 2025, Wyld's top-performing product remained the CBD/CBN/THC 1:1:1 Indica Boysenberry Gummies 10-Pack, which maintained its number one rank for four consecutive months with sales reaching 301,749 units. The THC/CBN 2:1 Indica Elderberry Gummies 10-Pack held steady at the second position, marking consistent performance over the past months. Sativa Raspberry Gummies 10-Pack continued to secure the third spot, reflecting stable demand. Similarly, Indica Marionberry Gummies 10-Pack and Sativa Sour Apple Gummies 10-Pack retained their fourth and fifth ranks, respectively, showing no change in their standings from previous months. Overall, the rankings for Wyld's top products remained unchanged from July to October 2025, indicating a strong and stable market presence for their edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
