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Aug-2025
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Overview
Market Insights Snapshot
Wyld has maintained a strong presence in the Edible category across multiple states and provinces, consistently ranking at the top in several key markets. In California, Colorado, Michigan, and Nevada, Wyld has held the number one spot consistently from May through August 2025. This indicates a robust market presence and a strong consumer preference for Wyld's products in these regions. In contrast, Massachusetts saw Wyld's ranking fluctuate slightly, moving from fifth to fourth place by August, suggesting a positive trend in market penetration and possibly an increasing consumer base.
In Alberta, Wyld has consistently held the second position in the Edible category, indicating a steady performance in the Canadian market. However, the brand did not appear in the top rankings for some states, which may suggest areas for potential growth or increased competition. Notably, in Ontario, Wyld's rank improved from fourth to third place by August, reflecting a positive shift in market positioning. Meanwhile, in New Jersey, Wyld moved up from fourth to second place, highlighting significant gains in consumer preference. These movements across different markets provide insights into the brand's strategic positioning and potential areas for expansion or increased focus.
Competitive Landscape
In the competitive landscape of the California edible market, Wyld consistently holds the top rank from May to August 2025, demonstrating its strong market presence and consumer preference. Despite a slight fluctuation in sales figures over these months, Wyld maintains its leading position, indicating robust brand loyalty and effective market strategies. In comparison, Camino consistently ranks second, with sales figures significantly lower than Wyld's, yet stable enough to secure its position. Meanwhile, Kanha / Sunderstorm remains in third place, with sales figures that are less than half of Wyld's, suggesting a considerable gap in market share. These insights highlight Wyld's dominance in the California edible market and its ability to outperform competitors, reinforcing its status as a market leader.
Notable Products
In August 2025, Wyld's top-performing product was the CBD/CBN/THC 1:1:1 Indica Boysenberry Gummies 10-Pack, maintaining its number one rank from previous months with sales reaching 300,360. Following closely, the THC/CBN 2:1 Indica Elderberry Gummies 10-Pack held onto the second spot consistently, showing a slight increase in sales from July. The Sativa Raspberry Gummies 10-Pack remained in third place, albeit with a small dip in sales compared to July. Indica Marionberry Gummies 10-Pack and Sativa Sour Apple Gummies 10-Pack also retained their fourth and fifth positions, respectively, with stable sales figures. This consistent ranking pattern indicates a strong and steady demand for Wyld's edible products across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
