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Aug-2024
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Overview
Market Insights Snapshot
Wyld has demonstrated consistent performance across multiple states, particularly in the Edible category. Notably, Wyld has maintained the top rank in Arizona, California, Colorado, Michigan, Nevada, Oregon, and Washington throughout the summer months. This dominance is a testament to the brand's strong market presence and consumer preference in these regions. However, the brand's performance in Maryland shows a slight fluctuation, with Wyld ranking 5th in May and June, improving to 4th in July, but dropping back to 5th in August.
In Missouri, Wyld has made notable progress, climbing from 4th place in May, June, and July to 2nd place in August, indicating a growing market share. On the other hand, Wyld's presence in Alberta and Ontario is less consistent. In Alberta, Wyld ranked 2nd in May but did not appear in the top 30 in subsequent months, which could be a concern for their market strategy in the region. Similarly, in Ontario, Wyld appeared in the 4th position in June but was absent from the top 30 in other months, suggesting potential volatility or competitive challenges. These mixed results highlight the importance of regional strategies and adapting to market-specific dynamics.
Competitive Landscape
In the California edibles market, Wyld has consistently maintained its top position from May to August 2024, indicating strong brand loyalty and effective market strategies. Despite fluctuations in sales, Wyld's dominance remains unchallenged, with competitors like Camino and Kanha / Sunderstorm consistently ranking second and third respectively. Camino's sales have shown a slight decline from June to August, while Kanha / Sunderstorm has experienced a modest increase, yet neither brand has managed to close the significant gap with Wyld. This stability in rank and relative sales performance highlights Wyld's robust market presence and suggests a strong consumer preference for its products in the California edibles category.
Notable Products
In August 2024, the top-performing product for Wyld was CBD/CBN/THC 1:1:1 Boysenberry Gummies 10-Pack (100mg CBD, 100mg CBN, 100mg THC), which climbed to the number one rank with sales reaching $280,926. The THC/CBN 2:1 Indica Elderberry Gummies 10-Pack (100mg THC, 50mg CBN) dropped to the second position but still maintained strong sales. Sativa Raspberry Gummies 10-Pack (100mg) held steady in the third position across all four months. Indica Marionberry Gummies 10-Pack (100mg) also showed consistent performance, remaining in fourth place. Hybrid Huckleberry Gummies 10-Pack (100mg) retained its fifth position, showing gradual sales improvement each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
