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Apr-2025
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Overview
Market Insights Snapshot
Wyld has demonstrated a consistent performance across several states and provinces, particularly in the Edible category. In Arizona, California, Colorado, Michigan, Nevada, Oregon, and Washington, Wyld has maintained the top spot throughout the first four months of 2025. This indicates a strong brand presence and consumer preference in these regions, with California showing a notable increase in sales from January to April. However, in Alberta, the brand consistently held the second position, suggesting strong competition in the market.
In Illinois, Wyld experienced a slight decline in ranking from second to third place in March and April, which could indicate emerging competitors or shifts in consumer preferences. Meanwhile, Maryland saw Wyld fluctuate between third and fourth positions, highlighting a competitive landscape. Notably, Wyld was absent from the top 30 in New Jersey in January, but quickly climbed to sixth place by March, showcasing a rapid market penetration. Additionally, Missouri saw Wyld holding steady at the third position from February onwards, indicating a stable yet competitive market presence.
Competitive Landscape
In the competitive landscape of the California edible market, Wyld has consistently maintained its position as the top-ranked brand from January to April 2025. This unwavering dominance is indicative of Wyld's strong brand presence and consumer loyalty in the state. Despite fluctuations in monthly sales, Wyld's leadership remains unchallenged, with its closest competitors, Camino and Kanha / Sunderstorm, consistently ranking second and third, respectively. Notably, Wyld's sales figures are significantly higher than those of its competitors, underscoring its market strength. While Camino and Kanha / Sunderstorm have shown some positive sales trends, they have not managed to close the gap in rank or sales, highlighting Wyld's robust market position in California's edible category.
Notable Products
In April 2025, Wyld's top-performing product remains the CBD/CBN/THC 1:1:1 Indica Boysenberry Gummies 10-Pack, maintaining its number one rank for the fourth consecutive month with sales hitting $326,760. The THC/CBN 2:1 Indica Elderberry Gummies 10-Pack also held steady at the second position, continuing its consistent performance. Sativa Raspberry Gummies 10-Pack retained the third position, showing a stable trend in its ranking. Indica Marionberry Gummies 10-Pack remained in fourth place, while Sativa Sour Apple Gummies 10-Pack continued to secure the fifth spot since February. Overall, the rankings for Wyld's top products have shown remarkable stability from January to April 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
